How a Specialized eCommerce Professional Can Elevate Your Marketing Strategy
With retail eCommerce sales estimated to exceed $6.3 trillion, every business is vying for consumer attention. It’s not just about having a website anymore; it's about creating an engaging, seamless, and personalized shopping experience.
What does this shift mean? Generalized support from an eCommerce virtual assistant is no longer enough to navigate the complexities of modern eCommerce.
In this article, we'll explore how a specialized eCommerce expert can help your business stay ahead of the competition.
But to do that, you need to understand…
How to Identify Your eCommerce Marketing Needs
eCommerce marketing is challenging, with over 26 million eCommerce sites worldwide competing for the top! That's why understanding your current strategy and pinpointing areas where you need help is crucial to staying competitive.
Check your KPIs
Start by evaluating your business’s Key Performance Indicators (KPIs). The marketing tools at your disposal can provide valuable insights into the effectiveness of your current strategy. Analyze your metrics using these tools to determine what’s working and where improvements are needed.
Assess your SEO performance
Did you know that only 6.6% of users go past the first page of Google results? That’s why SEO is crucial for every eCommerce business—it brings visibility to your offerings.
Analyzing the SEO elements of your eCommerce site will help you understand how well your SEO strategy is performing and identify areas for improvement. Look at your organic search traffic, keyword rankings, and backlink profile to ensure you're achieving high rankings for your target keywords.
Evaluate your content
How are your blog posts doing? Are your landing pages driving traffic and conversions?
Analyze the quality and engagement level of your content through metrics such as:
- Bounce rates
- Time on page
- Social shares
These insights will help you understand how well your content resonates with your audience.
Examine your social media presence
Are you getting the likes, shares, and comments you hoped for? What about your ads—are they turning those followers into happy customers?
With social media users expected to top six billion by 2028, it's more important than ever to make your presence felt. Taking a closer look at your social media metrics will help you tweak your strategy and make the most out of your social media efforts.
Audit your PPC campaigns
If you're running pay-per-click (PPC) campaigns, it’s time for a quick check-up. Take a look at your ad performance by reviewing your:
- Click-through rates (CTR)
- Cost per click (CPC)
- Return on ad spend (ROAS)
By digging into these numbers, you'll get a clearer picture of what's working and where you might need to make some adjustments.
Review customer feedback
Take some time to gather feedback from your customers to get a sense of their pain points and spot any areas that might need a little fine-tuning.
Remember, a thriving eCommerce business isn't just about the products you offer. It's also about creating an exceptional shopping experience. Listening to your customers will help you make those crucial improvements and keep them coming back for more.
Skills and Expertise To Look in an eCommerce Expert
When hiring a remote eCommerce professional, it’s key to find someone with the right skills and qualifications to boost your business's growth and success.
Depending on the role’s focus, you can add an eCommerce expert to your team based on their skills in:
SEO
SEO or search engine optimization is a slow burn strategy but if done right, can lead to great results. That’s why your eCommerce expert should know how to optimize your site to rank well and drive organic traffic through:
- Keyword Research: Proficiency in identifying high-impact keywords that drive organic traffic.
- On-Page Optimization: Ability to optimize website content, meta tags, and images for better search engine rankings.
- Link Building: Experience developing and executing link-building strategies to enhance site authority.
- Technical SEO: Understanding of website architecture, site speed optimization, and mobile SEO.
PPC advertising
If you’re looking for immediate results and want to target specific markets, then get someone with PPC management experience, like a PPC specialist. They should know about:
- Campaign Strategy: Expertise in creating targeted and effective PPC campaigns.
- Ad Copy and Design: Skills in crafting compelling ad copy and visuals that attract clicks and conversions.
- Performance Analysis: Ability to monitor, analyze, and optimize PPC campaigns for maximum ROI.
- Platform Proficiency: Experience with Google Ads, Facebook Ads, and other relevant advertising platforms.
Data analysis
Need a remote expert who can analyze vast amounts of data? Hire an eCommerce Data Analyst who can interpret your data and extract actionable insights.
These remote professionals have:
- Tool Proficiency: Familiarity with Google Analytics, Excel, and other data analysis tools.
- A/B Testing Skills: Experience in setting up and analyzing A/B tests to optimize marketing efforts.
- Reporting Expertise: Ability to create detailed and insightful reports that guide marketing strategy.
Content marketing
A Content Marketing Specialist can help you attract and engage your target audience with:
- Content Creation: Skills in writing, editing, and producing engaging content such as blog posts, videos, and infographics.
- SEO Integration: Ensuring all content is optimized for search engines to drive organic traffic.
- Content Strategy: Ability to plan and execute a content calendar that aligns with business goals.
- Audience Engagement: Experience in creating content that resonates with the target audience and encourages interaction.
Email Marketing
Looking for remote talent who knows how to create effective email marketing campaigns that nurture leads and drive sales? It’ll also be best to check if they have experience in:
- Automation: Skills in setting up automated email sequences for onboarding, re-engagement, and upselling.
- Segmentation: Ability to segment email lists to deliver personalized content to different audience segments.
- Analytics: Proficiency in tracking and analyzing email campaign performance to optimize results.
Social Media Management
A Social Media Manager knows which social media platforms are most effective for your eCommerce brand. They can help with:
- Content Scheduling: Skills in planning and scheduling regular posts that keep the audience engaged.
- Community Engagement: Ability to interact with followers, respond to comments, and foster a loyal community.
- Ad Management: Experience in creating and managing social media ad campaigns.
CRO
Want to add a CRO remote professional who can improve the effectiveness of your eCommerce business’s online presence? With this talent, you can have:
- UX/UI Understanding: Knowledge of user experience and interface design to improve website navigation and usability.
- A/B Testing: Expertise in setting up and analyzing A/B tests to find the best-performing variations.
- Data-Driven Decisions: Ability to use data and analytics to make informed decisions that improve conversion rates.
- Funnel Optimization: Skills in optimizing the customer journey from landing page to checkout.
Project Management
Bridge the gap between customer needs and your eCommerce business with a remote Project Development Manager. With these experts, it’s crucial to have:
- Organizational Skills: Strong ability to manage multiple projects and deadlines simultaneously.
- Team Collaboration: Experience working with cross-functional teams to execute marketing campaigns.
- Budget Management: Skills in managing marketing budgets and ensuring cost-effective use of resources.
- Agile Methodologies: Familiarity with agile project management practices for iterative and flexible project execution.
Measuring the Impact of Your Specialized eCommerce Professional
Once you’ve welcomed a specialized eCommerce professional to your growing team, it's important to see how they’re making a difference.
By monitoring the right KPIs, you can easily gauge their impact and ensure that they’re contributing to your business’s success.
Sales Revenue
Sales revenue is a straightforward metric to gauge your eCommerce professional’s impact. Keeping an eye on overall sales and revenue growth will help you assess how well their marketing strategies are working.
You can check your:
- Revenue Growth: Compare your revenue over different periods—monthly, quarterly, or yearly—to spot trends and measure progress.
- Average Order Value (AOV): Track changes in the average amount spent per order to see how effectively upselling and cross-selling strategies are performing.
Conversion Rate
Conversion rate measures the percentage of website visitors who complete a desired action, such as making a purchase.
- Overall Conversion Rate: It gives you a broad view of your site’s effectiveness.
- Segmented Conversion Rates: This helps pinpoint specific areas where you might need to make improvements.
Social Media Engagement
Social media engagement reflects how well your content resonates with your audience. It reflects the impact of your posts and how they’re being received.
Here’s what to look at:
- Likes, Shares, Comments: Understand how your audience is engaging with your content.
- Follower Growth: It’s a good indicator of your growing reach and influence.
- Click-Through Rate (CTR): This helps gauge how effectively your content drives traffic.
SEO
SEO metrics help you understand your site's visibility and effectiveness in driving organic traffic.
- Organic Traffic: Monitor the number of visitors coming from organic search results to see how well your site is attracting users.
- Keyword Rankings: Keep an eye on your rankings for target keywords to gauge how effectively you’re optimizing for search engines.
- Backlink Profile: Analyze the quality and quantity of backlinks to your site. Strong backlinks improve your site’s authority.
- Page Load Time: Faster load times not only boost your SEO but also enhance user experience.
Cart Abandonment Rate
The cart abandonment rate shows the percentage of shoppers who add items to their cart but leave without finalizing the purchase. This helps you determine where you may be failing.
- Overall Abandonment Rate: It gives you a broad view of how many potential sales are slipping away.
- Abandonment Reasons: Understanding these reasons can help you address issues and improve the checkout experience.
Website Traffic
Website traffic metrics are crucial for understanding how visitors are interacting with your site and where they’re coming from.
- Total Visits: This gives you a sense of your site’s reach and popularity.
- Traffic Sources: This helps you see which channels are driving the most visitors.
- Bounce Rate: A high bounce rate might indicate issues with user experience or content relevance.
Email Marketing Metrics
Email marketing metrics gauge the effectiveness of your email campaigns.
- Open Rate: This shows the percentage of recipients who open your emails. A high open rate indicates that your subject lines are compelling and relevant.
- Click-Through Rate (CTR): It helps gauge how engaging and actionable your content is.
- Conversion Rate: It’s an indicator of how effective your emails are at driving results.
- Unsubscribe Rate: Keeping an eye on this can help you understand if your content is meeting your audience’s needs.
Customer Satisfaction and Reviews
Customer satisfaction and reviews offer valuable insights into your customers’ experiences and how they feel about your business.
- Customer Feedback: Collect feedback through surveys and direct interactions to understand what your customers think and feel about your service.
- Online Reviews: These reviews can reveal common themes and areas for improvement.
- Net Promoter Score (NPS): Measure customer loyalty by asking how likely your customers are to recommend your business to others. This score helps you gauge overall satisfaction and loyalty.
Find the Right eCommerce Professional
eCommerce is already a challenging industry, so why make it even more difficult by relying on generalized eCommerce virtual assistant services?
Instead, hire specialized eCommerce talent who can truly make a difference!
With MultiplyMii, you can onboard remote experts who are equipped to tackle your unique challenges and drive success.
As a remote staffing firm with a decade of experience, we connect businesses with the top 5% of Filipino talent. Let us help you build a high-impact team that elevates your eCommerce business performance and profitability.
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