Content Marketing Specialist

Content Marketing Specialists create, manage, and distribute content to attract and engage a business’s target audience. These experts work within the broader marketing strategy to ensure that content aligns with the company's goals and resonates with the intended audience.

Content Marketing Specialists develop content strategies based on market research and audience analysis, identifying key messages and topics to address. They create various types of content, such as articles, blogs, and social media posts, optimizing them for visibility and reach while ensuring consistency in brand voice and messaging. 

Content Marketing Specialists manage content calendars and schedules, collaborate with designers, writers, and other team members to produce high-quality content. They also monitor content performance using analytics tools to measure its effectiveness. 

Calling all creative minds!

Are you passionate about content creation and strategy? We have an opportunity for you!

Join us as a Content Marketing Specialist and use your skills to develop and execute content strategies that resonate with our target audience, driving engagement and conversion rates.

As a key driver of our content marketing efforts, you'll analyze data and metrics to measure the effectiveness of our campaigns, making data-driven decisions to optimize content performance and achieve our marketing goals.

Working closely with our creative team, you’ll ensure that all content aligns with our brand voice, style guidelines, and SEO best practices. With meticulous attention to detail, you’ll maintain consistency and quality of our content across all platforms. 

• Develop and implement content marketing strategies to meet client objectives
• Create engaging and high-quality content, including blog posts, social media posts, email campaigns, and more
• Conduct thorough research to understand target audiences, industry trends, and competitor strategies
• Collaborate with design and marketing teams to ensure content is visually appealing and aligned with brand guidelines
• Analyze content performance metrics and make data-driven decisions to optimize future content campaigns
• Drive SEO efforts through keyword research and optimization of content
• Coordinate content distribution through various channels for maximum reach
• Utilize tools such as Google Analytics and social media analytics to track and report on content performance
• Implement A/B testing and iterate on content strategies based on results
• Cultivate relationships with industry influencers and partners for collaborative content opportunities
• Manage content calendars and deadlines to ensure timely delivery of content assets
• Monitor and respond to audience feedback and engagement on various platforms
• Develop content for client campaigns across different industries and sectors
• Adapt content strategies based on client feedback and campaign performance

• Increased website traffic significantly within the first 6 months.
• Improved average engagement rate on social media platforms consistently.
• Generated a substantial number of leads through content marketing efforts monthly.
• Achieved significant growth in email subscriber list size annually.
• Enhanced brand visibility and awareness, resulting in a noticeable increase in brand mentions online.
• Boosted organic search traffic significantly through effective SEO content.

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in content marketing, ideally within an agency setting
• Strong writing and editing skills with a keen eye for detail
• Familiarity with content management systems and marketing automation tools
• Proficiency in SEO best practices and keyword research
• Analytical mindset with the ability to interpret data and analytics
• Creative thinking ability to develop innovative content ideas
• Excellent communication and interpersonal skills
• Ability to multitask and manage multiple projects simultaneously
• Strong organizational skills and attention to detail
• Adaptability to changing environments and client needs