Performance and productivity metrics for remote digital marketing agency staff should align with their specific roles and the agency's goals. Here are essential KPIs to monitor:• Campaign Conversion Rate:
Track the percentage of targeted actions completed due to marketing efforts.• Marketing Qualified Leads (MQL)/Sales Qualified Leads (SQL):
Measure the quality and quantity of potential leads generated.• Client Retention Rate:
Calculate the percentage of clients retained over a given period• Return on Ad Spend (ROAS):
Assess the effectiveness of advertising campaigns in generating revenue.• Social Media Engagement:
Monitor likes, shares, comments, and overall engagement across platforms.• Content Performance:
Evaluate the reach, engagement, and conversion rates of content marketing efforts.• Email Marketing Metrics:
Analyze open rates, click-through rates, and conversion rates from email campaigns.
• EO Performance:
Track organic search rankings, traffic, and conversions.• Client Satisfaction Score (CSAT):
Gauge client satisfaction with your agency's services.• Project Delivery Timeliness:
Assess the punctuality of project completions against deadlines.
These KPIs offer insights into how well your remote digital marketing team supports your agency's objectives and client satisfaction. To know more about specific accountabilities and responsibilities, browse our Job Description Repository