PPC Specialist (eCommerce)

An eCommerce PPC (Pay-Per-Click) Specialist is a digital marketing professional with expertise in managing and optimizing paid advertising campaigns specifically for eCommerce platforms like Amazon, Shopify, eBay, etc. 

They focus on creating and strategizing PPC campaigns to increase visibility and sales for products sold online, leveraging search engines, social media platforms, and other digital channels that offer PPC advertising options.

The primary responsibilities of an eCommerce PPC Specialist include keyword research to identify profitable search queries, crafting compelling ad copy, and setting up and managing ad campaigns on platforms such as Google Ads and Amazon Advertising. 

They also analyze performance data to optimize bids, ads, and landing pages. They monitor the ROI of campaigns, adjust strategies based on analytics, and stay up-to-date with PPC trends to ensure maximum ad spend efficiency. The goal is to boost traffic, conversions, and revenue for an online store.

Calling all PPC gurus with a passion for eCommerce! Ready to set the digital advertising world ablaze? Join our team as an eCommerce PPC Specialist and take the lead in propelling our online presence to new heights.

You'll be the architect of our Pay-Per-Click campaigns, fine-tuning every click and keyword to drive conversions and boost ROI. Your analytical prowess and creative thinking will shine as you craft and optimize compelling ad copy, monitor budgets, and implement data-driven strategies. 

If you're set to navigate the ever-evolving landscape of online advertising, maximize eCommerce sales, and enjoy the thrill of exceeding targets, this role is your ticket to eCommerce success!

• Develop, implement, and manage PPC campaigns across various digital platforms like Amazon, Shopify, eBay, Etsy, and more.
• Conduct PPC audits to ensure our strategies align with industry best practices.
• Perform daily account management of pay-per-click accounts on Google AdWords, Bing, and other search platforms.
• Monitor and adjust bids to gain better ROI.
• Run PPC tests and analyze & report on results.
• Conduct keyword research and selection for PPC campaigns.
• Maintain knowledge of industry trends and changes in PPC strategies.
• Work closely with the marketing team to achieve integrated marketing objectives.
• Understand and analyze competitor advertising links and strategies.
• Develop forecasts and budgets for PPC activities.
• Provide creative ideas for advert wording and visuals.
• Implement strategies to increase brand awareness.
• Generate monthly reporting for all key metrics, goal tracking, revenue tracking, and other KPIs.
• Control and optimize the landing pages and the copies for all PPC campaigns.
• Build and manage large keyword lists.

• Increase in ROI from PPC campaigns.
• Increase in click-through rates.
• Reduction in cost-per-click.
• Rise in quality scores.
• Improved conversion rates.
• Increase in brand awareness.
• Generation of quality leads.
• Improvement in keyword performance.
• Effective budget utilization.
• Increase in overall traffic to the site.

• At least 2-3 years of experience in a similar role.
• Bachelor's degree in Marketing, Business, or related field.
• In-depth experience with bid management tools.
• Understanding of SEO and digital marketing concepts.
• Familiar with multiple platforms (e.g., AdWords, Facebook, Yahoo) is preferred.
• Knowledge of keyword research and data mining tools.
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.).
• Out-of-the-box thinking and strong analytical skills.
• Excellent communication and teamwork skills.
• Google AdWords certification is a plus.
• Experience with eCommerce or Consumer Packaged Goods (CPG) is a plus.