How To Find SEO Outsourcing Services In The Philippines
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Did you know that search engine optimization (SEO) helps companies achieve 23% of site visits? That’s why many companies hire or outsource SEO specialists. The channel can drive traffic, increase brand awareness, and establish a solid online presence.
That being said, hiring an SEO expert as a small business can be expensive. That’s why many businesses are outsourcing SEO services to agencies, freelancers, and remote hires.
By outsourcing SEO services, businesses can work with external professionals. This lets them tap into the channel without having to hire someone full-time. When hiring through MultiplyMii, this can lead to savings of up to 77% per hire!
On this page, we’ll discuss how to outsource SEO effectively. We’ll share tips on how to do it correctly and specific steps you should take before outsourcing SEO. We also expose five of the most dangerous mistakes you should avoid when hiring an outsourced SEO specialist!
Ready? Let’s dive in!
Understanding the Basics of SEO
SEO is a fundamental aspect of digital marketing. It improves your website and content using different methods so more people can find you on search engines. This includes keyword research, on-page optimization, and link building.
What is SEO?
SEO combines tech and creativity to boost your website's visibility on search engines. In simple terms, it aims to rank your pages higher on SERPs (Search Engine Results Pages). It starts with understanding how search engines work and what people search for.
With keyword research, you identify the terms and phrases your target audience uses to find similar products or services. Once identified, you can strategically incorporate them into your website's content.
SEO strategies are divided into two groups: on-page and off-page optimization.
On-page optimization is what you do with your website to improve your visibility on search engines. It’s optimizing your website's metadata, headings, URLs, and body content with keywords you’ve chosen to rank on. Aside from that, your website design also matters. On-page SEO considers a user’s experience and aims to find ways to improve it.
On the other hand, off-page optimization is done outside of your website. Efforts, such as link building, being mentioned on other websites or social media, and setting up a Google My Business (GMB), count as off-page SEO. All of this aim to make your site more credible.
Why is SEO important for your business?
Incorporating SEO strategies into your marketing efforts can increase your closing rate to 14.6% for new leads. Talk about effectiveness!
Aside from this lead-generation benefit, you can also see other advantages, such as:
Increased online visibility: SEO makes your website more visible to potential customers. When you optimize it for search engines, you increase your chances of being seen on the first search page. And the better your SEO, the more visible you are.
Let’s take Google, for example. The #1 spot on a Google search engine gets 32% clicks. If you go down from that spot, the chances of getting seen by your audience go lower.
Enhanced user experience: SEO also aims to give users a positive website experience. Implementing the correct SEO strategies makes your website more navigable and user-friendly. This leads to higher user engagement, longer visit durations, and better conversions.
Establishing brand authority: In today's digital competition, SEO can help you become an authority in your field. With proper SEO content optimization, you'll be seen as an expert. People will trust your business more, recognize your brand, and stick around as loyal customers.
Staying ahead of competitors: SEO is an ongoing and worthwhile process. With SEO, you get to stay ahead of your competitors. It can help you beat them in search results.
To sum up, SEO is crucial for organically getting more site visitors. With good SEO, you're more visible to your audience. You provide a better browsing experience and establish credibility. Moreover, you get ahead of the competition. It's a must for any successful digital marketing strategy.
How to Outsource SEO Effectively
Are you convinced of the benefits of outsourcing SEO? Let's dive into doing it right. Explore the key steps to ensure a successful partnership with a remote staffing firm.
- Identify your SEO needs
Before outsourcing, it's crucial to identify your business's specific SEO needs and goals. Determine what aspects of SEO you want to outsource and what results you want to achieve.
Are you looking to improve your rankings on search engine results pages (SERPs)? Do you want to increase organic traffic or enhance your website's user experience? Clarifying this will help you find the SEO specialist fit for your needs.
Moreover, knowing your audience and their search behavior is important. You can identify the most valuable keywords and topics to focus on by analyzing keyword research and trends. This will guide your outsourced expert in helping you improve your SEO strategies.
- Research top companies to help you
Now that you have identified your SEO needs, check for trusted companies to help narrow your search for an SEO expert. Thorough research is essential. Look for reputable companies with a proven track record of success.
If you choose to work with a freelancer, consider hiring a professional outsourcing or remote staffing agency like MultiplyMii. In our specific case, we have found dream candidates for over 250 clients. We can find SEO experts better, faster, and cheaper than most - and we’re here to help you.
Discover our success stories and what our clients say about us here!
Consider your outsourcing partner’s expertise, experience in your industry, client testimonials, and case studies. A reputable company will have a portfolio of successful hires to prove their ability to deliver results.
- Team up with your chosen outsourcing partner
Once you’ve decided who to team up with in your search, clear up all possible questions or concerns. How long will their process take? Are there any other costs you’d have to pay?
Asking all your questions will make sure that there are no surprises once you get their services.
- Set clear expectations
Set clear expectations to avoid misunderstandings in the future. Clearly communicate your goals, objectives, and timelines to align with your outsourcing company. Talk about the expertise you’re looking for or the metrics you want to focus on, such as keyword rankings, organic traffic growth, or conversions.
Be clear with how you want to communicate about the progress of their search. Ask for regular meetings to help address any concerns, get updates, and make adjustments when needed.
- Track and evaluate
Last but not least, evaluate if you’re happy with the services you’ve gotten. Did you get to hire the expert you were looking for? Were they performing according to your expectations? If not, inform your outsourcing partner immediately and get it sorted.
- Ensure post launch maintenance
So, you've got your website up and running, and you've enlisted the help of a skilled outsourced SEO team to boost your online visibility. Great move!
But remember, the work doesn't end with the launch. To keep your website sailing smoothly, ensure that your outsourced team can offer (and are good at) post-launch maintenance!
Your SEO professionals aren't just here for the initial optimization – they're your compass to navigate the ever-changing search landscape.
Regular check-ins, performance evaluations, and adapting to the latest search engine algorithms are all part of maintenance. Stay connected with your outsourced SEO team, keep the channels of communication open, and let them work their magic in the long run. After all, the ongoing effort will keep your website riding high on the waves of online success.
The Benefits of Outsourcing SEO
Now that you know the basics of SEO and why it’s important for your business, check out the benefits of outsourcing SEO services.
Cost-effectiveness
Outsourcing SEO is often more cost-effective than maintaining an in-house specialist or team. For example, by partnering with a remote staffing firm like MultiplyMii, you avoid expenses related to hiring, training, and retaining employees.
This can mean savings of up to 77%, i.e. you pay 5 times less per expert than you would for an in-house hire.
Outsourcing can also save you money on software and tools. Some premium tools can be pricey to buy. Work with an outsourced specialist can give you access to these tools without costing you big bucks.
Access to expertise
Outsourcing SEO lets you tap into a bigger talent pool. You can easily hire remote professionals you might not have access to locally. This means more (and better) talent, often for less money.
Want to see the kind of experts you can get access to by outsourcing? We’ll help you craft a job description to help you find a candidate that fits the role and your business perfectly.
Time efficiency
SEO requires time and effort to yield significant results. Outsourcing this service frees your internal team to focus on core business operations. Your offshore staffing partner can find you a professional that can handle keyword research, content creation, monitoring, and more.
Additionally, outsourcing helps you save time on training. Many SEO professionals already have agency experience. SEO agencies spend a lot on teaching and keeping their teams up-to-date on industry shifts. Having an expert with this work background allows you to avoid facilitating time-consuming SEO training.
Furthermore, SEO professionals with agency backgrounds have learned processes that make their work easier. They have refined their strategies, allowing them to execute tasks efficiently. When you let these experts handle your SEO, you can enjoy these methods and achieve faster results.
5 Dangerous Mistakes to Avoid When Outsourcing SEO
While outsourcing SEO offers many advantages, make sure to avoid common mistakes.
Let's take a look at five dangerous mistakes to avoid when outsourcing SEO services:
Not doing enough research
Choosing an outsourcing company without thorough research can lead to disappointment and wasted resources.
Take the time to check other firms. Compare their offerings, and request detailed information about their strategies and approaches. Go for a partner that matches your goals and demonstrates a proven track record.
Focusing solely on cost
While cost is important, it shouldn’t be your core focus. A proven track record comes at a price, and you wouldn’t want to skimp on that if you’re looking for an expert to hire.
Instead of seeking the cheapest option, check the value an outsourcing company can bring your business like the following:
- Faster hiring process
- Reduced employee turnover rates
- Access to remote Filipino talent
- Boosted productivity and efficiency
Overlooking communication skills
Open and effective communication is crucial for a successful partnership. Lack of communication can lead to misunderstandings, delays, and unsatisfactory outcomes.
Choose a firm that explains its strategies, provides regular updates, and listens to your input.
Ignoring past performance and reviews
Past performance and client reviews offer valuable insights into a firm’s track record. Ignoring this information can be a costly mistake.
Pay attention to case studies, testimonials, and reviews from previous clients. This can help you gauge their abilities and reputation.
Not setting clear goals and expectations
Your remote staffing firm may need a clear understanding of needs to deliver your desired results.
Communicate your objectives, timelines, and key performance indicators (KPIs). With this information upfront, you set the stage for a successful and fruitful SEO partnership.
Hire Your Outsourced SEO Professional With MultiplyMii
Aiming to boost your online presence and drive organic traffic?
Then outsourcing SEO may be the best thing you can do for yourself right now.
But finding the SEO specialist fit for your organization can be challenging…
So with everything going on in your business, let us find the right candidate for you.
Get access to A+ Filipino talent today! Book a discovery call with us to get started with your search. See why 250+ brands have chosen to work with MultiplyMii today!
