What is a
What is an
SEO Specialist
?
A Search Engine Optimization (SEO) Specialist optimizes websites to improve their visibility in search engines and boost organic traffic.
These professionals understand how search engines work, what people search for, and which search queries are popular in their target audience's sector.
They possess extensive knowledge of on-page and off-page optimization techniques, keyword research, link building, and SEO-friendly content development. They are also well-versed in various SEO tools and analytics platforms to track a website's performance and make data-driven decisions.
What do they do?
SEO Specialists develop and implement effective SEO strategies to increase organic traffic in their day-to-day operations. They conduct keyword research, monitor website performance, and analyze and optimize website content for organic visibility.
They also work on optimizing the HTML, JavaScript, and other web coding, manage link-building strategies, coordinate SEO campaigns, and optimize websites and landing pages for search engine optimization.
Pay Range:
Philippines (USD)
USA (USD)
Australia (AUD)
UK (GBP)
$14,400
$70,850
A$88,100
£44,920
*Please note that these annual figures are estimates based on our data and may vary depending on several factors
SEO Specialist
Job Description
We're seeking an SEO Specialist with a passion for optimizing digital content!
Join our team and make a tangible impact on our search engine rankings and online visibility.
As an SEO Specialist, you will be responsible for developing and executing strategies to drive organic traffic to our website from search engines. You will work collaboratively with cross-functional teams to optimize website content, conduct keyword research, and stay updated on the latest SEO trends and best practices.
In this role, you will:
- Develop and implement effective SEO strategies to increase organic traffic and improve search engine rankings.
- Conduct comprehensive keyword research to identify opportunities for optimization and target relevant search terms.
- Monitor, track, and report on website performance, including organic traffic, rankings, and user behavior metrics.
- Analyze and optimize website content, metadata, headings, and other on-page elements to improve organic visibility and user experience.
- Collaborate with content creators and web developers to ensure SEO best practices are implemented in website design and content creation.
- Stay up-to-date with the latest SEO trends, algorithm updates, and industry developments, and adapt strategies accordingly.
- Monitor and analyze competitors' SEO efforts and identify areas of improvement to gain a competitive advantage.
- Manage and utilize SEO tools and software like Google Analytics, Search Console, Moz, or similar platforms to track, analyze, and report on SEO performance.
- Analyze and optimize HTML, JavaScript, and other web coding to improve website performance and search engine crawlability.
- Develop and maintain link-building strategies to enhance domain authority and improve search engine rankings.
- Develop and coordinate SEO campaigns aligned with business objectives and target audience.
- Optimize website and landing pages for search engine optimization, ensuring proper site structure, mobile optimization, and user-friendly navigation.
Your impact:
- Improved organic traffic and search engine rankings.
- Increased visibility on search engine result pages.
- Increased website traffic and engagement.
- Improved user experience through optimized website content and design.
- Increased conversions and goal completions.
Essential skills and qualifications:
- Proven work experience in SEO, with a strong track record of driving organic traffic and improving search engine rankings.
- Solid understanding of HTML, JavaScript, and other web coding languages and their impact on SEO.
- In-depth knowledge of SEO principles, techniques, and best practices.
- Familiarity with SEO tools and platforms such as Google Analytics, Search Console, Moz, etc.
- Excellent communication and analytical skills, with the ability to analyze data, derive insights and communicate actionable recommendations.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects and priorities simultaneously.
- Attention to detail and strong problem-solving skills to identify and address technical and content-related SEO issues.
The character we’re looking for:
- Creative thinker, able to devise innovative strategies and approaches to optimize organic search performance.
- Passionate and self-motivated, demonstrating a genuine interest in SEO and staying updated on industry developments.
- Strong problem-solving and decision-making skills, able to analyze data, identify patterns, and make data-driven decisions.
- Organized and detail-oriented, ensuring accuracy and thoroughness in all SEO activities and reporting.
- Adaptable and open-minded, embracing new challenges and adjusting strategies based on evolving SEO landscape.
- Optimistic and results-driven, determined to achieve SEO objectives and drive tangible business outcomes.
- Strong interpersonal and communication skills, fostering collaboration and effectively conveying SEO concepts and recommendations.
- MBTI personality type: INTJ (Introverted, Intuitive, Thinking, Judging) or ENTJ (Extraverted, Intuitive, Thinking, Judging), demonstrating analytical thinking, strategic orientation, and a focus on results.
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