Business Scaling

What Is Lead Generation? + 10 Top Lead Generation Companies To Work With

What Is Lead Generation? + 10 Top Lead Generation Companies To Work With

Poor quality data can seriously hurt your bottom line, ramp up operational costs, result in compliance issues and fines, and even tarnish your reputation. That's why having accurate and relevant data is essential. However, 61% of marketers report that generating high-quality leads is one of their biggest challenges.

So, what's the solution to this dilemma? Get the answer in this article, where we discuss lead generation, its types, and the five best ways to generate leads.

What Is Lead Generation?

Lead generation is the first step in making new customers for your business. It's about finding people who might be interested in your product or service and turning them into happy customers. 

What Is the Purpose of Lead Generation?

The primary purpose of lead generation is to create a list of potential customers. These are your "leads.” Once these leads are identified, you can follow up with them, provide more information, and eventually guide them through the sales process to become customers.

But remember, not everyone who walks into your store or checks out your website is a real lead. It can take time to find quality leads. This is why outsourcing lead generation services or hiring a lead generation specialist are options you should explore!

7 Types of Leads

Let's dive into the seven types of leads you might come across:

Hot leads

Imagine someone who visits your website, adds an item to their cart, heads straight to checkout, and pays. That's a hot lead for you. 

This type of lead is well-informed. They know what they want, are interested in what you have, and are ready to purchase.

Cold leads

Cold leads are individuals who accidentally find your website but aren't really interested in purchasing anything.

Cold leads need to become more familiar with your brand or your offering. Convincing them is going to be a challenge.

Warm leads

Warm leads are potential customers already on your website. They like your product or service but have yet to decide whether to get it. They know your brand and what you offer; you just need to give them a gentle nudge to transition into hot leads.

Information qualified leads (IQLs)

IQLs are leads displaying interest in your brand and are looking for more information. Whether they’ve signed up for your email list or filled out a form, they are open to learning more about your product or service, making them prime candidates for conversion.

Marketing qualified leads (MQLs)

MQLs are individuals who have explored brands similar to yours and are now considering alternatives. They engage with your content, such as reading your guides or watching your videos, to see whether your products or services are what they need. MQLs are on the verge of becoming hot leads.

Sales ready leads (SRLs)

SRLs represent a crucial phase in your sales pipeline. They are leads that clearly understand what they need, how much they can spend, and when they can spend it. They are almost ready to purchase; a little assistance is all they need to convert. 

Sales qualified leads (SQLs)

SQLs are leads who have decided to go for your products or services. They're very hot leads, but it’s crucial to note that they may still be checking other options before deciding where to spend their money.

How To Choose A Good Lead Generation Company?

Selecting a lead generation company involves a few crucial considerations to make sure their services align perfectly with your business needs. 

Prioritize relevant data

Check if your lead gen company can provide leads that match your ideal customer profile. These leads must have the budget, decision-making authority, and a genuine interest in your products or services. 

They must understand your target audience and deliver pre-qualified and warmed-up leads.

Ensure compliance with data protection rules

Make sure your lead generation partner adheres to all relevant data protection laws. Compliance with data protection regulations must be non-negotiable. 

Your lead generation service provider should have a transparent privacy policy, obtain consent before collecting personal information, and allow prospects to opt out of communications. These practices are indicative of a compliant service provider.

Retain ownership of leads

Verify the terms regarding the ownership of the leads. 

Some companies retain ownership, limiting your use and control over these leads. You should partner with a company that allows you to maintain ownership of the generated leads. This helps achieve maximum flexibility in engaging with and managing these potential customers over time.

Opt for flexible services

See whether your service provider can adapt its services to your evolving needs. This includes adjusting the volume of leads, updating target demographics, or experimenting with different lead generation strategies. 

As your business grows or changes direction, your lead generation efforts should seamlessly evolve in tandem.

Check the right pricing

Look for transparency in a lead gen company’s pricing structure and ensure the cost per lead aligns with your budget and expected return on investment. 

Some service providers offer customized pricing plans, allowing you to scale services according to your business’s financial and operational capacity.

A better option: Remote staffing

Consider the smarter choice: hiring your lead generation specialist through MultiplyMii and saving up to 83% on labor costs. Bringing a skilled remote staff member on board can also help you avoid hefty overhead costs.

Top 10 Lead Generation Companies To Partner With

Partnering with a lead generation company can be a game-changer if you want to grow your business and bring in more customers. 

Here are the top 10 lead generation companies you should consider:


Belkins is a known B2B lead generation agency based in the US. It has an exceptional track record in helping businesses achieve and exceed their sales goals. 

Specializing in lead generation and appointment setting, Belkins employs innovative strategies to connect businesses with high-quality prospects.

Martal Group

Martal Group is a leading B2B lead generation company based in Canada, with a focus on reaching out to ideal customers and transforming them into valuable, quality leads.

Working with Martal Group can bring you extensive expertise. They have worked with various industries like eCommerce and technology.


Cience stands out for its data-driven approach to lead generation. Operating in the United States, Cience utilizes cutting-edge technology and a team of skilled professionals to deliver high-quality leads. They have worked with tech innovators like LinkedIn, Hubspot, and Yelp.

Strategic Sales & Marketing

With a longstanding presence in the industry, Strategic Sales & Marketing has been in the B2B lead generation business since 1989. They offer reliable lead generation services, like appointment setting, email programs, marketing research and surveys, and more, catering to various industries worldwide.

LevelUp Leads

LevelUp Leads prioritizes both quality and quantity in its lead generation services. Operating in the United Kingdom, they ensure businesses receive leads that have a higher likelihood of conversion. They can help you come up with your outbound strategy, source relevant data, manage your campaigns, and so on to optimize and maximize your results for $4,000 to $8,000 per month.


SalesNash is ideal for startups and small businesses. It tailors its services to help clients achieve their sales targets.

Based in the United States, SalesNash offers lead generation services starting at $1 per lead. You can also check out their premade packages with a $1,800 to $5250 retainer and enjoy their proven track record of supporting emerging businesses in various industries.


Callbox offers a comprehensive range of lead generation services. Known for nurturing leads and driving sales, the company has played a crucial role in the success of companies through the use of six lead generation avenues: voice, email, social, chat, website, and webinars.

You can request their pricing based on the weekly activity count you want. You can also request a package customized for your business needs.


Leadium excels in crafting personalized lead generation strategies by deeply understanding the unique needs of your business. Operating in the United States, Leadium's success stories include customizing campaigns for companies using the best data sources and validation technology.

Lead Gen Dept.

Lead Gen Dept. stands out for its focus on generating high-quality leads tailored to specific industries. Operating in the United Kingdom, they have successfully generated leads for a fee of £3,000 to £6,950 per month, depending on your required services.


SalesSource is a market leader in multiple categories. They combine strategic planning with execution to deliver leads ready to engage with your sales team. Their service fees will depend on what stage your business is at and how scalable it is.

Special Mention: MultiplyMii

While not really a lead generation company, MultiplyMii can also help you connect with experts to help with your lead generation campaigns and strategies. We’re a remote staffing firm with a proven recruitment process, assisting businesses to scale with the top 5% of Filipino talent.

Partnering with any of these companies can help you streamline your lead generation efforts, allowing you to focus on growing your business. At the same time, they handle the task of bringing in potential customers.

5 Best Ways To Generate Leads

Generating leads is essential for any business looking to grow its customer base and increase sales. 

Attract and convert prospects into leads with these strategies:

Search engine optimization (SEO)

Make your business more visible on search engines like Google and Yahoo with SEO.

SEO is a powerful lead generation tool. By optimizing your product and service pages, you can attract leads who are ready to make a purchase. Informative blog posts and articles can draw in those in the earlier stages of the buying process. 

After all, the top three search results garner 75% of clicks. Achieving a high ranking on search engines can significantly increase your chances of capturing leads, as most users rarely go beyond the first page of search results.

Paid advertising

Get to place ads across various online channels, like search engines, social media, and other websites. With a pay-per-click (PPC) model, you only pay when someone clicks on your ad, making it a cost-effective way to generate leads. 

This strategy offers advanced targeting options. It can allow you to create ads focusing on your business's most valuable leads. So whether you're looking to build brand awareness or connect with sales-qualified leads (SQLs), paid ads can be tailored to achieve your lead generation goals.

Email marketing

Attract, nurture, and convert your leads with personalized communication. About 77% of marketers have seen an increase in email engagement over the last 12 months.

You can use email marketing to engage marketing-qualified leads (MQLs) with informational content, follow up with SQLs, and present current clients with updates and upsell opportunities.

Social media marketing and advertising

Launch targeted ad campaigns and post engaging social media content to increase brand awareness, drive website traffic, and foster community engagement.

But, 49% of marketers say keeping up with emerging trends on social media is the biggest challenge in managing their brand’s social presence. Still, it offers vast potential for lead generation. 

Get to save labor costs without worrying about quality! Access globally competitive talent with MultiplyMii. Download a copy of our FREE salary guide to know more.

Content marketing

Publish free guides, write informative blog posts, and create viral content like infographics to attract leads at different stages of the buying funnel. At the same time, these resources can support your sales team by providing valuable information to share with your brand’s prospects.

Implement these strategies to attract a steady stream of leads for your business. Enhance your lead generation efforts and drive growth by focusing on the most effective method for your target audience and business goals.

Transform Your Business With a Lead Generation Specialist

Elevate your growth potential with MultiplyMii!

With our staffing solutions, you get to hire a lead generation specialist who can maintain a steady stream of high-quality leads.

We specialize in connecting clients with skilled Filipino professionals, allowing them to save on costs without compromising the quality of service.

Want to know how our remote staffing expertise can amplify your success story? Book a discovery call with us today and find out!

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