Outsourcing Digital Marketing Services: A 7-Step Guide for 2024

Outsourcing Digital Marketing Services: A 7-Step Guide for 2024

34% of small businesses outsource their digital marketing to concentrate on core operations. It makes sense. By outsourcing, you save money and still get top quality results. For example, we help companies save up to 80% on top talent by outsourcing abroad. 

The question is, how do you outsource? How do you grow your business with outsourced digital marketing by spending your budget wisely? And what exact steps should you take? 

As staffing experts who’ve helped hundreds of clients outsource digital marketing to remote talent, we’ve got answers. Read on as we cover outsourcing, step-by-step - and debunk common myths and fears around the subject. 

5 Reasons Why Companies Outsource Digital Marketing to Agencies

found that 27% of small businesses will hire marketing service providers this year. This is entirely because many companies struggle to keep up with the latest trends and techniques regarding digital marketing.

Outsourcing digital marketing services has become increasingly popular. 

Here are five reasons companies outsource their digital marketing:

Difficulty in finding and retaining good in-house marketers

One of the biggest challenges companies face is finding and retaining good local digital marketers. Finding skilled professionals who are up-to-date on the latest trends and techniques can take time. 

By outsourcing this function, businesses can help alleviate this problem. Many service providers have a team of experts who specialize in different areas of digital marketing. 

You can also explore other ways to tap a skilled digital marketer. One of which is partnering with a remote staffing company like MultiplyMii, assisting you in finding a digital marketing expert while saving up to 83% on labor costs.

Need an outside perspective

Sometimes, companies can become too close to their own products and services, making it difficult to see things from an outside perspective. 

Outsourcing digital marketing can provide a fresh perspective and new ideas for marketing campaigns. You can work with skilled experts who have experience working with various industries and can provide the insights you need to improve your online presence.

Upscaling marketing activities

Digital channels account for 56% of marketing spend. So, if your company is experiencing growth, keeping up with the increased demand for marketing activities may be challenging. 

Outsourcing can help you scale your marketing efforts quickly and efficiently. You get access to resources and expertise to handle large-scale campaigns, which can help you reach your marketing goals faster.

Not enough resources and expertise

Some companies simply don't have the resources or expertise to handle all of their digital marketing needs. For instance, a social media manager in the US has a salary range of $3,500 to $13,400. But, if you tap remote Filipino talent through MultiplyMii’s tried and tested recruitment process, hire a skilled digital expert and save 76%.

Find out how much you get to save on top Filipino talent with our FREE salary guide.

Outsourcing digital marketing can provide access to a wide range of resources and expertise that may not be available locally. You can access the latest tools and technologies and can provide specialized expertise in SEO, PPC, social media marketing, and more.

Outsourcing digital marketing services can provide various benefits for companies of all sizes. From accessing specialized expertise to scaling marketing activities, outsourcing can help companies stay competitive in the ever-changing world of digital marketing.

7-Step Guide to Outsourcing Digital Marketing Services

Outsourcing your digital marketing is a smart move for many businesses. It can save you time and money while giving you access to specialized expertise. However, finding the right marketing partner can take a lot of work. 

Here is a 7-step guide to help you outsource your marketing effectively:

1. Nail down your marketing requirements

Don’t go in this blind. You need to have a clear idea of what you want to achieve in this digital marketing campaign. 

Take your goals, for example. What are you doing this campaign for? Is it for awareness? Consideration? Conversation? Loyalty?

You also have to define your target audience, your value proposition, the digital marketing channels you want to explore, and more. 

Remember, the more specific you can be, the better and easier it will be to find the right partner to help you achieve your goals.

2. Decide the route you’ll take

The first step is deciding whether to work with a marketing agency, hire offshore staff, or a freelancer. Each has pros and cons, so consider your budget, marketing needs, and timeline before deciding.

More often than not, in terms of budget, outsourcing your digital marketing with an agency has more upfront costs. Should you hire a remote team or a freelancer, on the other hand, here’s an idea of how much it can cost you per role (based on MultiplyMii’s salary guide):

3. Establish a budget

Before you start looking for an outsourcing partner, it's critical to establish a budget for your marketing efforts. 

Costs can vary depending on what you need to be done. Diving in head first without any set budget can leave you overspending. Moreover, establishing this beforehand will help you narrow down your options and ensure you're still getting the best value for your money.

4. Start your search

Now that you’ve figured out which path to take, it’s time to find the right partner. 

The best way to do it is to look for experts with experience in your industry. Ask for successful case studies or references that you can look into. This can say a lot about how they work and their capacity.

5. Give clear instructions

When you've found a marketing partner, it's important to give clear instructions on what you want the campaign or project to achieve. This includes deadlines, deliverables, and communication channels. 

The clearer your instructions, the smoother the outsourcing process will be.

6. Collaborate with your team

Collaboration is key to successful outsourcing. Involve your team and encourage them to think outside the box. This can lead to new and innovative marketing ideas you may not have considered.

7. Measure your impact and monitor progress regularly

Finally, always schedule a time to review the effects of your efforts. It's important to monitor progress on an ongoing basis. This makes sure that you are on track and that you're getting the results you need. From then on, you can decide whether you need to reevaluate your partnership or not.

Successfully outsource your marketing efforts and achieve your business goals.

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Levels of Outsourced Digital Marketing Activities

When it comes to outsourcing digital marketing services, you can choose from different levels of outsourcing. 

Some functions outsourced

At this level of outsourcing, you can choose to outsource only some of your digital marketing functions. This approach allows businesses to tap into specialized expertise without the need to maintain an in-house team for every digital marketing function. It offers:

  • Flexibility: Outsourcing allows you to scale your marketing efforts up or down as needed. You can bring in specialized expertise for specific projects or during peak periods.
  • Cost efficiency: You can choose and pay only for the services you require. This can free up your funds for other initiatives of the business.
  • Internal focus: By outsourcing non-core functions, your in-house team can focus on core marketing strategies and high-level decision-making.

By outsourcing these functions, focus on your core business activities while maintaining a strong digital presence.

All functions outsourced

You can outsource all of your digital marketing functions. This approach allows you to have a complete digital marketing team without the need to maintain a costly local team.

  • Expertise: Digital marketing agencies are often staffed with specialists with extensive experience and knowledge in various aspects of digital marketing. This can result in highly effective campaigns.
  • Cost savings: By outsourcing everything, you can potentially reduce your overall marketing costs, as you don't need to maintain an internal marketing team or invest in marketing infrastructure.
  • Risk sharing: When working with an agency, some risks associated with marketing efforts are transferred to the agency. If a campaign doesn't perform as expected, it's the agency's responsibility to make necessary adjustments.

This approach is particularly beneficial if you do not have the resources to build an in-house team.

All functions in-house

You can build an in-house team to handle all your digital marketing functions. This approach gives you full control over your digital marketing activities and a more intimate understanding of your brand. Other benefits include:

  • Internal expertise: The in-house team can develop deep expertise in your industry and target audience. They have a thorough understanding of your brand and its unique selling points.
  • Cost considerations: While in-house marketing offers control and specialization, it can also be cost-intensive if you’re hiring locally. If you want to save on costs while still having a digital marketing team in-house, you can try remote staffing solutions from companies like MultiplyMii. We can source and vet deal candidates, allowing you to save time and resources on recruitment, training, and management.

The level of outsourcing you choose depends on your specific needs and resources. Make sure to fully evaluate what works best when outsourcing digital marketing services.

Debunking Your Biggest Outsourcing Fear

Outsourcing digital marketing services can be daunting, especially if you are new to the process. Let's debunk some of the most common outsourcing fears and show how outsourcing digital marketing services can help your business grow.

Outsourcing leads to loss of control

Many businesses fear outsourcing their digital marketing will lead to losing control over their marketing efforts. But this is far from the truth. 

Outsourcing your marketing efforts can still give you control over your marketing strategy. When you outsource your digital marketing services, you work with an agency that can create a customized marketing plan fitting your business. You can review this, give your opinion, and change or raise concerns.

It’s only a matter of setting your expectations of their services. From the get-go, be clear about what you want to achieve with your outsourcing partner.

Outsourcing and remote staffing are the same

Another common misconception about outsourcing is that it is the same as remote staffing. 

Outsourcing differs from remote staffing because outsourcing involves hiring an external company to handle your marketing services. In contrast, remote staffing involves hiring an individual to work remotely for your company. 

Remote staffing also gives you the same opportunity as outsourcing if done right. Partnering with remote staffing experts like MultiplyMii can help you successfully hire skilled remote staff (which is basically like in-house) minus the additional overhead costs.

Outsourcing leads to low-quality deliverables

One of businesses' biggest fears when outsourcing their digital marketing services is receiving low-quality deliverables. However, this fear is often unfounded. 

When you outsource your digital marketing services, you are working with a team of experts with the experience and knowledge to create high-quality deliverables that meet your business needs.

Outsourcing is only about cutting costs

Many businesses believe that outsourcing is only about cutting costs. However, outsourcing your digital marketing services can help you save money in the long run. 

When you outsource your marketing efforts, you can work with an agency that specializes in your industry and has the expertise to create a customized marketing plan that fits your business needs. This can help you save time and money by avoiding costly mistakes and ensuring that your marketing efforts are effective.

Outsourcing can help your business grow and reach new heights. Don't let your fears keep you from outsourcing your digital marketing services.

Empower Your Business: Create Your Remote Digital Marketing A-Team

Don’t underestimate the power of a well-structured remote digital marketing team!

Get the right strategy and talent in place with MultiplyMii!

We can help your business thrive in the digital realm, reach new heights, and stay ahead of the competition. 

We provide remote staffing solutions to help businesses scale easily and efficiently. 

By partnering with us, you can access a world of talent and take your marketing efforts to the next level while enjoying remote work's flexibility and cost-effectiveness. 

So, go ahead, take that step, and book a discovery call with us today!

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Frequently Asked Questions