Optimizing Your eCommerce Operations with Specialized Data Experts

With eCommerce expanding rapidly, there’s no time to waste! The global eCommerce market is projected to reach a revenue of $6.4 billion by 2029, making it crucial to seize this opportunity now.
So, how can you get it right? By partnering with the right eCommerce virtual assistant services, data experts, and more.
You might wonder, “Why focus on data?”
We’re here to explain how data has revolutionized eCommerce and how data experts can drive growth and ensure stability for your business.

How eCommerce Businesses Are Losing Money by Not Using Their Data

Data is a valuable asset an eCommerce business holds. And yet, a surprising number of companies fall into the trap of collecting vast amounts without even a single clear strategy on how to use it.
This terrible mistake can lead to the following:
Missed opportunities for personalization
Data can be a means to figure out how to personalize what you put out—content, a product, a design, and so on. In fact, businesses can increase their revenue by up to 40% simply by personalizing the customer experience.
For an eCommerce business, data can help tailor marketing efforts to specific customer segments. Without it, however, you end up with generic campaigns that fail to engage, reducing the likelihood of conversions.
Inefficient inventory management
Having real-time visibility of your inventory is crucial to avoid overstocking and stockouts. With accurate data, you can forecast any demand and trend, maximizing sales opportunities and optimizing your inventory levels.
Think of it as knowing you can meet customer demand while maintaining a lean and efficient supply chain.
Inaccurate pricing strategies
Data analytics can help you identify the best pricing points based on your target customer’s behavior and competitor trends.
Ignoring these insights means exposing yourself to underpriced or overpriced products, cutting profit margins, or even driving customers away.
Poor customer retention
Customers are the heart of any eCommerce business—or any business, really!
That’s why businesses who know their customers, their behavior and patterns, can find ways to keep them coming back for more.
Did you know that acquiring a new customer can cost more than retaining an old one? Without this data analysis, you tend to miss the chance to build customer loyalty and spend more than you need to attract new ones, too.
Underperforming marketing campaigns
Data analytics can reveal what marketing channels can help you achieve your business goals. But without it, you might as well be wading through muddy water.
You may even waste your marketing budget on channels and platforms that don’t resonate with your audience, missing the opportunity to maximize your ROI.
In each of these areas, failing to tap into the power of data analytics can quietly drain profitability, proof that data can drive eCommerce.
How Data Drives eCommerce
Knowing and understanding your data allows you to adapt to market changes, predict customer behavior, and improve overall business efficiency.
Below are critical metrics that can offer insights, allowing you to adjust your eCommerce strategies, streamline operations, and drive growth.

Conversion rate
The conversion rate tracks the percentage of visitors who take a specific action, like making a purchase. The higher the conversion rate, the more successful your efforts are in leading customers through the buying process.
With this data, you can improve various campaign efforts, such as landing pages, content, and even checkout processes.
Average order value
The Average Order Value, or AOV, shows how much a customer spends in a single transaction.
This metric helps identify opportunities for upselling and cross-selling, encouraging customers to add more items to their cart and increasing your revenue.
Customer acquisition cost
Customer Acquisition Cost (CAC) measures how much it costs to acquire a new customer. Understanding this allows your business to evaluate your marketing efforts and find cost-effective ones.
Customer lifetime value
Customer Lifetime Value is how much money you think your business can earn from customers over the entire time they shop with you. While companies should aim to prioritize all customers, think of it as a way to know how much value your customers can also bring to your business.
Cart abandonment rate
Adding items to a cart and then having second thoughts? It’s something you can track, too.
When customers take their time deciding at checkout, it often leads to a higher cart abandonment rate. But don’t worry—this could also highlight areas you can improve, like the checkout process or payment options, making it easier for customers to complete their purchases.
By analyzing this data, you can uncover and fix the issues that are stopping customers from finishing their purchases.
Bounce rate
The bounce rate tracks the percentage of visitors who leave your site after viewing only one page. According to SEMRush, the best number is 40% and below.
If this number goes any higher, consider revisiting your site and finding areas of improvement. Ensure your site is engaging from the start or offers what your audiences are looking for.
Churn rate
Churn rate refers to the percentage of customers who stop buying from your store after a certain period. A rising churn rate suggests that your retention strategies need improvement. Using data to understand why customers leave can inform changes that improve loyalty and retention.
Return on investment
ROI tells you how much money you make for every dollar you spend on ads or other business expenses.
By closely monitoring your ROI, you can improve your efforts to ensure resources are allocated to the most profitable areas.
Repeat purchase rate
Two words: regular customers.
Repeat purchase rate shows how often customers return to purchase more from your business. The higher this number is, the stronger your customer loyalty is.
With this information, you can identify which of your offerings are driving this repeat business behavior and focus on them to boost your business.
Traffic sources
It pays to know where your website traffic is coming from—whether it’s organic search, paid ads, social media, or referrals. It allows you to refine your marketing strategies and focus on the most effective traffic sources. This boosts your site’s visibility and attracts qualified leads.

General Data Analysts vs. Specialized eCommerce Data Experts: Which to Choose
Now that you’ve identified the key metrics to focus on, the next step is extracting and interpreting this data. It can be challenging, so having a specialized eCommerce data expert who truly understands what these numbers mean is essential.
While a general data analyst can offer valuable assistance, an expert in eCommerce will provide deeper insights tailored to your needs.
If you’re unsure which to choose, here’s our perspective:
In-depth knowledge of eCommerce platforms
When it comes to data analytics, expertise matters.
General data analysts have a broad knowledge across different industries, but specialized eCommerce data experts offer insights specifically tailored to the nuances of online retail.
For eCommerce businesses, choosing the right type of analyst can significantly impact growth, profitability, and customer satisfaction.
Understanding of customer behavior
eCommerce specialists don’t just look at data—they interpret it with an understanding of how online customers think and behave. They know what patterns are expected and what are worth taking a second look at, from something as simple as browsing to abandoning carts.
Expertise in conversion optimization
While a general analyst can report on metrics like conversion rates, eCommerce virtual assistants, specialists, and other specialized eCommerce professionals can go a step further.
They deeply understand how to adjust your site’s design, layout, and functionality to boost conversions. Whether it’s fine-tuning product pages or improving the checkout process, their expertise is dedicated to transforming visitors into customers.
Tailored marketing insights
eCommerce Data Analysts offer marketing insights that go beyond the surface level. They understand which marketing channels work best for different products and customer segments, using them to personalize marketing strategies.
With this approach, businesses can ensure every marketing dollar is spent on the tactics most likely to generate a high return.
Inventory and supply chain optimization
eCommerce data experts can help create more efficient operations, lower costs, and enhance customer experience. They know the unique challenges of inventory management in online retail and can use this data to predict demand, minimize overstock and stockouts, and optimize supply chain logistics.
Mastery of SEO and traffic analytics
Search engine optimization (SEO) and traffic analytics are essential for eCommerce success.
With specialized data experts, you can better understand how to improve your brand visibility and attract the right audience. These professionals know how to analyze search trends, monitor traffic sources, and uncover SEO opportunities to drive more qualified traffic to your store.
Data-driven approach to UX
It may be cliche, but when it comes to a successful eCommerce, it’s all about a smooth and seamless user experience.
With data experts specializing in eCommerce, you can analyze customer interactions with your site to inform decisions that enhance the user journey. They can pinpoint friction points in the browsing and purchasing process, ensuring your site is not only functional but also intuitive and enjoyable to use.

Drive eCommerce Growth with Remote Data Experts
Ready to bring onboard a wealth of data knowledge and expertise to your team?
MultiplyMii is here to help!
With our proven recruitment process, we can connect you with top-notch remote data experts in the Philippines!
Whether you need assistance with eCommerce virtual assistant tasks or more complex data analysis, our remote staffing expertise ensures you find the ideal candidate to turn your data into actionable insights.
Book a FREE consultation today!