I. What is the client’s business?

Our client owns and manages a jewelry and home décor company that sells its products through various channels, including their website, Amazon, and Etsy. They have been selling on Amazon since 2016, with around 50-80 ASINS.

II. Why did the client need an Amazon Ads Manager?

As a brand with solid product imagery, captivating descriptions, and stellar reviews, there was potential that remained untapped. Ensuring that our client’s listings did not just exist but thrived and stood out was essential. 
Having exceptional products wasn't enough; they needed to be seen and acknowledged by the vast Amazon customer base.

Partnering with MultiplyMii to hire an Amazon Ads Manager was about strategic brand placement, amplifying brand recognition, driving sales, and ultimately achieving a significant return on investment. 

III. How much is the hired candidate’s salary?

Lee, the hired Amazon Ads Manager, earns a monthly salary of $900 inclusive of standard Philippine employment benefits.

IV. What are the hired employee’s responsibilities?

Despite their stellar product quality and presentation, our client needed to elevate their visibility in the highly competitive Amazon marketplace. Enter Lee, their newly appointed Amazon Ads Manager.

In this pivotal role, Lee's primary responsibilities include:

• Planning and Implementation: Lee crafts comprehensive strategies to bolster sales, enhance brand visibility, and boost recognition across Amazon's multifaceted advertising platforms.

• Ad Management: He precisely manages the delivery of Amazon Sponsored Products, Brands, and Display ad campaigns, ensuring each campaign's alignment with the brand's identity.

• Optimization: Daily, Lee tweaks pay-per-click accounts both within and outside Amazon, keeping an eye on ranking performance and adjusting campaigns for optimal results.

• Reporting: Harnessing the power of data, he monitors analytics dashboards and produces weekly and monthly reports, capturing key metrics, goal tracking, and revenue streams.

• Competitor Analysis: Lee vigilantly observes competitor activity in the paid search space, staying one step ahead and pinpointing emerging market players.

• Budget Management: An essential part of his role involves managing campaign expenses meticulously, ensuring every penny is accounted for, and maximizing ROI for the brand.

Lee's expertise ensures that each jewelry piece and homeware item doesn't just reach a potential buyer but resonates with them, encapsulating the essence of the brand. 

V. What was the hired candidate’s work background?

Before joining our client's team, Lee's professional journey is notable for an impressive blend of strategic insight and hands-on expertise, particularly in the realm of Amazon. 

Here's a glimpse into his distinguished background:

• Lee meticulously crafted comprehensive strategies that aligned with his client's goals. His approach was always grounded in a deep analysis of market dynamics and keen competitor insights.

• He spun compelling campaigns to captivate potential customers, drawing them toward the client's Amazon listings with strategic allure.

• Lee's ability to pinpoint the most high-performing keywords ensured that the ads were presented to the most pertinent audience, enhancing visibility and potential conversions.

• As an Amazon Account Seller Manager, Lee wore multiple hats, overseeing everything from inventory management to customer service. His added proficiency in pay-per-click campaign management made him an invaluable asset to any digital marketing endeavor.

Lee's profound understanding of Amazon's advertising ecosystem and his unwavering commitment to achieving measurable results made him a prime choice for our client's specific needs.