I. What is the client’s business?

Our client is a thought leader in the eCommerce space. He owns and manages a company that facilitates the buying and selling of eCommerce businesses.

II. Why did the client need a Brand and Marketing Lead?

Operating in the bustling eCommerce industry, our client had the challenge of standing out in a saturated market while managing a personal brand. 
The necessity was two-fold: 
First, to develop customer acquisition strategies for the eCommerce brokerage business. And second, to bolster the personal brand of the thought leader associated with the company, including the promotion of his book and course.

III. How much is the hired candidate’s salary?

Gretchen, the hired Brand and Marketing Lead, earns a monthly salary of $1,500 inclusive of standard Philippine employment benefits.

IV. What are the hired employee’s responsibilities?

Gretchen was tasked with the holistic development and promotion of our client's personal brand and his specialized eCommerce brokerage business. 
Her role is particularly crucial as it intertwines the intricacies of branding a thought leader in the eCommerce space and the operational requirements of an organization that facilitates the buying and selling of eCommerce businesses.

• Content Strategy: Devising a multi-faceted content strategy involving videos, podcasts, and written content, to enhance the client's personal brand and his business.

• Social Media Management: Monitoring and analyzing social media trends to tailor strategies that maximize reach and engagement.

• Team Leadership: Overseeing a multifaceted team and ensuring tasks are appropriately delegated and executed via ClickUp.

• Public Relations: Extracting noteworthy excerpts from podcast interviews and coordinating their repurposing across various social media platforms.

• Email Marketing: Developing email templates and setting up automated email flows using Klaviyo, targeting different customer segments.

• SOP and Workflow: Constructing Standard Operating Procedures to streamline workflows, ensuring each task has a step-by-step guideline.

Gretchen's responsibilities are pivotal in consolidating and amplifying the brand image and market presence for both the individual thought leader and the eCommerce business. 
Her multi-layered role encompasses everything from content creation and digital marketing to administrative tasks, making her an invaluable asset to the team.

V. What was the hired candidate’s work background?

Before joining as the Brand and Marketing Lead, Gretchen had a rich background with 8 years of experience in the field, last serving as a Digital Marketing Manager.

• She was an experienced team lead, managing graphic artists and copywriters while providing constructive feedback on their work.

• Adept at analytics and reporting, Gretchen annually communicated social media trends to company directors and stakeholders, offering valuable insights tailored to the business.

• Skilled in video editing, she had experience in creating bite-sized, platform-specific content from longer talks and podcasts for social media.

• Her extensive experience also included developing Standard Operating Procedures, particularly for social media and marketing teams.

• Highly proficient in various content management systems, Gretchen published blogs on Shopify and WordPress and was skilled at crafting visually appealing presentations for company events, and client showcases.

Gretchen's diverse skill set in digital marketing, analytics, and content creation made her an ideal fit for the multifaceted responsibilities of her current role.