I. What is the client’s business?

Our client is an eCommerce company that specializes in backyard products, including pools, spas, patio furniture, and grills. The company sells its products on its website, Amazon, and other major eCommerce marketplaces.

II. Why did the client need a Brand Manager?

As the digital landscape evolves, so does the world of eCommerce. With its established online presence, our client was enjoying sustained growth. However, this growth came with increasing complexities in managing its products across various platforms.

The client faced difficulties in:

• Expanding Product Catalog: With hundreds of SKUs under their private label, tracking and maintaining the integrity of each listing became more labor-intensive.

• Competitive Differentiation: The client wanted to ensure their products stood out in a saturated market – not just in quality but also in presentation, pricing, and customer feedback.

• Operational Efficiency: Streamlining operations across various platforms was crucial. Potential inconsistencies and inefficiencies could arise without a dedicated manager, impacting the customer experience.

To address these challenges head-on, the client needed a dedicated Brand Manager. 
Partnering with MultiplyMii allowed the client to tap into a pool of qualified candidates, streamlining their search for the right individual to propel their brand forward in a competitive digital marketplace.

III. How much is the hired candidate’s salary?

Anne, the hired Brand Manager, earns a monthly salary of $1,400 inclusive of standard Philippine employment benefits.

IV. What are the hired employee’s responsibilities?

Anne has played a pivotal role in overseeing and expanding the client's eCommerce Private Label business.

These are the key responsibilities she took on:

• Audit and Maintenance of SKUs: Regularly monitoring hundreds of private label SKUs across multiple eCommerce platforms, including Amazon, eBay, and Walmart.

• Issue Resolution: Taking immediate action to resolve any issues with product listings and diligently monitoring account health for warnings or potential listing issues.

• Competitive Research: Conducting ongoing research on competitors, ensuring that the client's brand and products remain ahead in the market.

• Listing Creation: Creating comprehensive and appealing listings from scratch on all sales channels for newly received products.

• Customer Feedback Monitoring: Keeping an eye on customer feedback and proactively suggesting improvements for product listings based on this feedback.

• Strategic Suggestions: Providing weekly updates and recommendations to the Senior Manager of Commerce on optimizing the brand and its listings.

Our client’s eCommerce business experienced significant operational enhancement with a dedicated Brand Manager, facilitating a stronger and more competitive presence across various online marketplaces.

V. What was the hired candidate’s work background?

Before joining the team, Anne brought 7 years of eCommerce experience with notable achievements and extensive industry expertise.

Here are some of the key highlights from her work history:

• Anne worked closely with top management for planning and aligning strategies, collaborating across multiple departments to ensure unified goals, processes, and KPIs.

• She led a specialized team comprising a catalog specialist, account health specialist, customer service representatives, and report analysts, fostering a collaborative and high-performance environment.

• She managed organic marketing campaigns, focusing on SEO, deals, promotions, affiliates, and attribution links to enhance visibility and sales.

• She maintained optimal listing performance, ensuring winning buy box positions, competitive pricing, positive reviews, and high ratings.

• She played a crucial role in business expansion, collaborating with brand managers and logistics teams on migration, expansion plans, and product launch strategies.

With this comprehensive and relevant background, Anne was exceptionally well-positioned to excel as a Private Label Brand Manager.