I. What is the client’s business?

Our client is an eCommerce company that specializes in backyard products, including pools, spas, patio furniture, and grills. The company sells its products on its own website as well as on Amazon and other major eCommerce marketplaces.

II. Why did the client need a Google Ads Strategist?

Our client recognized the growing importance of digital advertising in boosting brand visibility and driving revenue.
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They sought an expert who could develop, implement, and optimize intricate ad campaigns that would effectively engage their target audiences across various channels.
This role was crucial not only for customer acquisition but also for building brand authority. 

Our client partnered with MultiplyMii to find a professional who could navigate the complexities of Google Ads while aligning strategies with the company's broader business goals. 

III. How much is the hired candidate’s salary?

Rina, the hired Google Ads Strategist, earns a monthly salary of $1,800 inclusive of standard Philippine employment benefits.

IV. What are the hired employee’s responsibilities?

As our newly hired Google Ads Strategist, Rina was tasked with overseeing and optimizing our client's entire Google Ads portfolio.

Her role was instrumental in strategizing and driving results across multiple dimensions:

• Campaign Management: Setting up and managing 200+ geo-targeted Google Ad campaigns.

• SEO & SEM: Deep engagement with keyword optimization, search engine optimization (SEO), and search engine marketing (SEM).

• Strategy: Planning, developing, implementing, and optimizing comprehensive paid media strategies via Google AdWords.

• Analytics & Reporting: Utilizing Google Analytics to develop actionable insights aimed at boosting month-over-month client revenue.

• Communication: Maintaining healthy and proactive communication with clients and providing regular updates to the Executive team.

Rina’s role was all-encompassing, aimed at maximizing the performance of each campaign while also keeping the client updated on key performance indicators. Her expertise has proven invaluable for ensuring that our client’s goals and targets are not just met, but exceeded.

V. What was the hired candidate’s work background?

Before joining our team, Rina brought with her a rich history of experience in digital marketing and eCommerce.

• She had 7 years of experience, last serving as an International Marketplace Manager in eCommerce.

• She managed her own team composed of various specialists, including customer service and report analysts, enhancing her leadership skills.

• Rina worked closely with top management to align goals, processes, and KPIs across multiple departments.

• She was skilled in managing organic marketing campaigns, including SEO, deals, promotions, and affiliates.

• Her expertise extended to auditing business reports to identify weak points and implement corrective actions.

• She had experience working with different marketplaces and niches, including Amazon, Walmart, and Wayfair, in areas such as healthcare, sports apparel, and automotive.

Rina’s varied background in digital strategy and team management made her an excellent fit for the role of Google Ads Strategist.