I. What is the client’s business?

Our client owns and manages a D2C company that provides eco-friendly and non-toxic cleaning products. The company sells its products directly to consumers through its website.

II. Why did the client need an eCommerce UX/UI Designer & Conversion Rate Optimization Specialist?

Recognizing the significance of an intuitive and user-friendly digital storefront, our client realized they needed to go beyond visual appeal. 
They needed their eCommerce platforms to be not just navigable, but also optimized for conversion. A mere visit to the website wasn't enough; they wanted visitors to journey smoothly from browsing to buying.

This drove their decision to hire an eCommerce UX/UI Designer & Conversion Rate Optimization Specialist—a professional who would blend art and analytics to drive tangible results.

III. How much is the hired candidate’s salary?

Ray, the hired UX/UI Designer & Conversion Rate Optimization Specialist, earns a monthly salary of $2,100 inclusive of standard Philippine employment benefits.

IV. What are the hired employee’s responsibilities?

Ray's role is instrumental in harnessing the power of eCommerce UX/UI design to optimize conversion rates. His expertise in direct-response marketing has been vital in driving customer acquisition and maximizing lifetime value for the company.

He has taken on these responsibilities:

• UI/UX Design Management: Overseeing the overall UI/UX design for eCommerce landing pages, ensuring they cater to consumer needs and facilitate easy navigation.

• Conversion Pathway Optimization: Focusing on simplifying the buying journey, removing barriers that might hinder a visitor from converting into a buyer.

• Sales Funnel Refinement: Working relentlessly to enhance the efficiency of the sales funnel on eCommerce sites, leading to increased conversions.

• CRO Experiments: Building and overseeing a pipeline of Conversion Rate Optimization experiments aimed at amplifying conversion rates.

• Analysis Using CRO Tools: Scrutinizing underperforming web pages to identify factors preventing visitors from taking desired actions.

• Marketing Funnel Management: Taking charge of key conversion points in the marketing funnel, from optimizing landing pages to refining calls-to-action and lead-generating forms.

• Performance Measurement: Regularly conducting A/B tests and assessing the performance of CTAs to ensure optimal lead generation for the sales team.

• Testing and Tech Incorporation: Employing split testing, multivariate testing, and other methodologies for websites and emails.

With Ray's diligent focus on these areas, he has amplified the company's conversion rates and laid a foundation for long-term growth and digital prominence.

V. What was the hired candidate’s work background?

Before Ray joined the team, he had already paved a solid path in funnel design and conversion optimization.

Here are highlights from his professional journey:

• For five years, he garnered extensive experience in building bespoke funnels. Ray translated these needs into practical, conversion-centric sales funnels by understanding each company's requirements.

• He honed his skills further by optimizing sales funnels for numerous eCommerce sites. This entailed streamlining the buying process to ensure a more efficient consumer journey, inevitably leading to increased conversions.

• He took the initiative to construct a robust pipeline of CRO experiments. He was instrumental in overseeing projects to enhance conversion rates, including accurately identifying heatmaps.

• He handled critical segments of the marketing funnel, ensuring optimal outcomes at each step.

• He frequently used various analytics platforms and tools. This enabled him to monitor and dissect the results of his tests meticulously.

Despite his freelance status, Ray's dedication and expertise in the field were evident. His multifaceted experience, combined with a clear understanding of the nuances of funnel design and conversion optimization, made him an ideal fit for his current role.