Social Media Outreach Specialist

A Social Media Outreach Specialist is a dynamic professional who leverages the power of various social media platforms to increase brand visibility, improve customer engagement, and drive lead generation. 

They play an integral role in a company's marketing strategy, utilizing their creativity and knowledge of current trends to attract and engage with the organization's target audience. 

Social Media Outreach Specialists are versed in creating compelling content that resonates with followers and encourages interaction and sharing.

This role requires a solid understanding of the functionalities and analytics tools of different social media platforms and the ability to monitor, analyze, and report on the performance of social media campaigns.

Social Media Outreach Specialists develop and execute effective social media strategies, harnessing the latest trends to maximize reach and engagement. 

They monitor, analyze, and report on the performance of social media campaigns while establishing and maintaining relationships with influencers and stakeholders. Additionally, they manage social media accounts, handle customer inquiries, and monitor customer feedback.

Be the voice of our brand on social media! 

Join us as a Social Media Outreach Specialist and drive connections, engage our audience, and build meaningful relationships through impactful social media outreach. 

You will also help develop and execute a comprehensive social media strategy. 

As such, you must be knowledgeable about the latest social media trends and possess excellent written and verbal communication skills. 

If you have a proven track record of driving engagement and building brand awareness through social media platforms, we want you!

• Develop and execute an effective social media strategy aligned with organizational goals and target audience preferences.
• Leverage the latest trends and best practices to maximize reach, engagement, and brand visibility across social media platforms.
• Monitor, analyze, and report on the performance of social media campaigns, utilizing analytics tools to provide insights and recommendations for optimization.
• Establish and maintain relationships with key influencers and stakeholders in the industry to amplify brand reach and engagement.
• Manage social media accounts, including content creation, scheduling, monitoring, and responding to customer inquiries and comments promptly and professionally.
• Monitor and respond to customer feedback on social media, addressing concerns or issues with empathy and problem-solving skills.
• Create and maintain relevant and engaging content tailored to our team and organization, utilizing a mix of text, images, videos, and other multimedia formats.
• Maintain a working knowledge of the various social media platforms, their algorithms, and emerging trends, ensuring the organization stays at the forefront of social media innovation.
• Stay updated on the latest social media developments, features, and best practices, adapting strategies accordingly.
• Monitor and report on competitor activity, identifying opportunities and areas for improvement.
• Ensure compliance with industry regulations and guidelines, including data privacy and content usage rights.

• Increased brand awareness and engagement on social media platforms.
• Improved customer relationships through effective communication and responsiveness.
• Increased lead generation and conversion through social media channels.
• Increased website traffic and referral traffic from social media platforms.
• Improved performance and ROI of social media campaigns.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of two years of experience in social media management or a similar role.
• Proven track record of success in developing and executing social media strategies.
• In-depth knowledge of the latest digital and social media industry trends, features, and best practices.
• Excellent written and verbal communication skills, with the ability to tailor messaging for different social media platforms and target audiences.
• Proficiency in using social media management tools, analytics platforms, and content creation software.
• Strong analytical skills and the ability to derive actionable insights from social media data and metrics.