Senior Programmatic Advertising Specialist

A Senior Programmatic Advertising Specialist is an expert in managing and optimizing automated advertising campaigns across various digital platforms. They use technology and data to target specific audiences more precisely and efficiently than traditional methods.

Senior Programmatic Advertising Specialists oversee the creation and execution of programmatic ad campaigns, analyze performance data, and adjust strategies to improve results. Their role involves selecting the right technology platforms, negotiating with media vendors, and ensuring that ads reach the intended audience at the optimal time and place.

Join us as a Senior Programmatic Advertising Specialist, where you’ll harness cutting-edge technology and data to drive our ad strategies to new heights!

In this role, you’ll lead the design and execution of programmatic ad campaigns, using your expertise to reach and engage the right audience with precision.

You’ll be at the forefront of optimizing campaign performance, analyzing data trends, and fine-tuning strategies to maximize impact and ROI.

Working closely with media vendors, technology partners, and internal teams, you’ll craft and implement innovative advertising solutions, ensuring our message resonates and delivers exceptional results across all digital channels.

• Develop, implement, and optimize programmatic advertising campaigns
• Monitor and analyze campaign performance data to identify trends and make data-driven decisions
• Collaborate with the marketing team to align programmatic advertising strategies with overall marketing goals
• Conduct A/B testing and providing insights to improve campaign performance
• Manage relationships with programmatic advertising platforms and vendors
• Stay updated on industry trends and best practices in programmatic advertising
• Report on key metrics and KPIs to track the success of advertising campaigns
• Troubleshoot and resolve any issues that may arise during campaign execution
• Implement audience segmentation strategies to target specific demographics effectively
• Ensure compliance with data privacy regulations in all advertising efforts
• Collaborate with the creative team to develop compelling ad creatives
• Contribute innovative ideas to enhance our programmatic advertising strategies
• Train and mentor junior team members on programmatic advertising best practices
• Lead cross-functional teams to execute integrated marketing campaigns
• Provide regular insights and recommendations for campaign optimization

• Increased conversion rates by X% within the first quarter
• Achieved a return on ad spend (ROAS) of X% by the end of the year
• Decreased cost per acquisition (CPA) by X% through optimization strategies
• Improved click-through rate (CTR) on ads by X% within six months
• Boosted brand awareness by reaching X% more impressions on the target audience
• Enhanced ad engagement metrics, such as viewability and interaction rates

• Bachelor's degree in Marketing, Advertising, Business, or related field
• Proven experience in managing programmatic advertising campaigns
• In-depth knowledge of programmatic advertising platforms and technologies
• Strong analytical skills with the ability to interpret complex data sets
• Experience with A/B testing and data-driven decision-making
• Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, etc.
• Excellent communication and interpersonal skills
• Ability to work effectively in a fast-paced and dynamic environment
• Understanding of data privacy regulations and compliance
• Certification in Google Ads or other relevant platforms would be a plus