Senior Product Copywriter

A Senior Product Copywriter specializes in creating compelling and persuasive written content for products or services. They are experts in crafting engaging copy that resonates with target audiences and drives sales and brand awareness.

Senior Product Copywriters conduct thorough research to understand a product or service, its unique selling points, and the target market. This research forms the foundation for their copywriting efforts.

They collaborate closely with marketing teams, designers, and product managers to develop messaging strategies that align with the brand's voice and overall marketing objectives. This involves brainstorming and generating ideas for a compelling copy that communicates key messages concisely and persuasively.

Senior Product Copywriters also play a crucial role in creating various types of content, such as product descriptions, taglines, advertising campaigns, website content, and promotional materials. They ensure all content is clear, compelling, and consistent across different platforms to enhance brand identity and customer experience.

In this pivotal role, you'll craft and refine compelling copy that resonates across diverse platforms, ensuring every word sparks interest and drives action.

As the architect of our product-focused content strategy, you'll expertly navigate the nuances of copywriting, utilizing your strategic insights and creative prowess to uphold our brand’s voice and excellence.

Working in tandem with writers, designers, and marketing teams, you'll shape editorial calendars, establish content standards, and orchestrate the editorial process to guarantee the seamless and impactful delivery of our message!

• Collaborate with designers and marketing teams to create engaging and impactful product campaigns.
• Develop and write product descriptions, taglines, and marketing copy for a variety of products within specified deadlines.
• Participate in brainstorming sessions and contribute innovative ideas for product messaging.
• Adapt writing style to suit various platforms, including website, social media, and advertising materials.
• Implement SEO best practices to enhance product visibility and drive organic traffic.
• Conduct research on industry trends and competitors to ensure our copy remains fresh and innovative.
• Collaborate with cross-functional teams to ensure copy aligns with overall marketing objectives.
• Stay updated on industry developments and incorporate relevant trends into copywriting strategies.
• Manage multiple projects simultaneously while maintaining high-quality standards.
• Edit and proofread copy to ensure high-quality standards and accuracy.
• Provide guidance and mentorship to junior copywriters as needed.
• Monitor and analyze performance metrics to optimize copywriting strategies.
• Adapt quickly to feedback and make necessary revisions to improve copy effectiveness.

• Increased product page conversion rates within the first quarter.
• Improved SEO ranking for key product pages, resulting in a significant increase in organic traffic.
• Enhanced brand consistency and messaging clarity across all product communications.
• Met or exceeded deadlines for all copywriting projects consistently.
• Generated engaging and shareable content that drove customer engagement and brand loyalty.
• Contributed to an increase in overall sales through effective copywriting and messaging.
• Received positive feedback from stakeholders on the creativity and impact of copy.

• Bachelor’s degree in Marketing, Communications, English, or related field.
• Proven experience as a copywriter in a marketing or advertising agency setting.
• Strong portfolio showcasing a diverse range of writing styles and formats.
• Proficiency in SEO best practices and keyword research.
• Excellent written and verbal communication skills.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Familiarity with content management systems and digital marketing tools.
• Attention to detail and strong editing skills.
• Creative thinking ability with a passion for storytelling and branding.
• Ability to adapt to changing priorities and project requirements.