Senior Performance Marketing Analyst

The Senior Performance Marketing Analyst is a digital marketing figure focusing on driving and optimizing performance marketing campaigns to maximize return on investment (ROI) and achieve business goals. 

This role requires an analytical mindset paired with a deep understanding of digital advertising platforms and strategies to influence and drive marketing efforts.

Senior Performance Marketing Analysts oversee the creation, management, and refinement of performance marketing campaigns across various digital channels. 

These professionals dive deep into analytics to assess campaign performance, identify areas for improvement, and implement strategies that significantly boost vital metrics. Their work directly influences the agency’s profitability and growth by turning data-driven insights into actionable enhancements for marketing campaigns.

Attention, marketing mavens!

If you’re a data-driven strategist passionate about optimizing digital campaigns to unprecedented success, we have the perfect opportunity for you.

Join our agency as a Senior Performance Marketing Analyst and lead the charge in sculpting sophisticated marketing strategies that ensure stellar performance and exceptional returns. 

Your analytical prowess and detailed understanding of digital marketing ecosystems will push the boundaries of what's possible in performance marketing.

• Develop, implement, and manage end-to-end performance marketing campaigns across various digital channels.
• Analyze campaign performance data to provide actionable insights and optimize marketing strategies.
• Conduct A/B testing and continuously refine campaigns to improve key performance metrics.
• Collaborate cross-functionally with the creative team to ensure cohesive marketing messaging and branding.
• Use analytics tools to track and report campaign performance, KPIs, and ROI.
• Conduct in-depth audience segmentation and targeting strategies to enhance campaign effectiveness.
• Work closely with external partners and vendors to ensure seamless campaign execution.
• Provide regular reports and presentations on campaign performance to stakeholders.
• Implement data-driven decision-making processes to guide marketing strategies and tactics.
• Monitor industry trends and competitor activities to identify opportunities for growth and innovation.
• Identify opportunities for automation and efficiency improvements within the performance marketing process.
• Support the development of overall marketing strategies and contribute to team brainstorming sessions.
• Maintain a high level of quality and consistency across all marketing initiatives.

• Achieve a 25% increase in ROI from performance marketing campaigns.
• Generate 30% growth in lead generation through targeted campaigns.
• Improve click-through rates by 20% through optimized ad copy.
• Reduce customer acquisition cost (CAC) by 25% through efficient campaign management.
• Enhance customer lifetime value (CLV) by 20% through personalized marketing strategies.
• Drive 35% growth in website traffic from performance marketing efforts.

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 3-5 years of experience in performance marketing, digital marketing, or a similar role.
• Certifications in Google Ads, Facebook Blueprint, or other relevant platforms are a plus.
• Expertise in optimizing campaigns across platforms like Google Ads, Facebook Ads, and other digital channels.
• Solid understanding of SEO, SEM, PPC, and other digital marketing techniques.
• Experience with A/B testing and multivariate testing methodologies.
• Strong proficiency in tools like Google Analytics, Adobe Analytics, or similar platforms.
• Excellent analytical skills and the ability to translate data insights into actionable strategies.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Excellent communication and presentation skills to deliver insights and reports effectively.
• Ability to work in a fast-paced environment and adapt to changing priorities.