Senior Paid Media Specialist

A Senior Paid Media Specialist manages and optimizes paid advertising campaigns across various digital platforms, such as Google Ads, Facebook, and other social media channels. They focus on maximizing return on investment (ROI) by leveraging data analysis and market trends to create effective advertising strategies.

Senior Paid Media Specialists develop campaign strategies, conduct market research, manage budgets, and analyze performance metrics. They collaborate with creative teams to design compelling ads and continuously test and refine campaigns to improve results. 

Ultimately, they aim to drive targeted traffic and conversions for the business through effective paid media efforts.

Ready to drive impactful results in our paid media campaigns? 

Join us as a Senior Paid Media Specialist, where you’ll design and manage high-performing paid media campaigns across various platforms, ensuring our messaging reaches the right audience at the right time.

As a key architect of our advertising strategy, you'll analyze performance data and market trends to optimize our campaigns, driving traffic and ROI.

Collaborating with creative teams, you’ll craft compelling ad copy and visuals while managing budgets and timelines to deliver measurable results that elevate our brand presence in the digital space!

• Develop, implement, and optimize paid media strategies across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Conduct keyword research, ad copy creation, and audience targeting to maximize campaign performance.
• Monitor and analyze campaign performance data to identify insights and make data-driven decisions.
• Collaborate with the content and design teams to create engaging ad creatives and landing pages.
• Manage advertising budgets effectively and optimize campaigns for maximum ROI.
• Stay informed about industry trends and best practices in paid media advertising.
• Provide regular reports on campaign performance, including key metrics and recommendations for improvement.
• Coordinate with clients to understand their business goals and tailor paid media strategies accordingly.
• Keep abreast of new advertising features and opportunities on different platforms.
• Conduct A/B testing and experiments to optimize ad performance.
• Work closely with the marketing team to ensure cohesive and integrated marketing strategies.
• Stay up-to-date with changes in algorithms and policies of various advertising platforms.
• Drive innovation in paid media strategies to stay ahead of the competition.
• Implement advanced targeting strategies to reach the right audience effectively.
• Collaborate with external partners and vendors to enhance campaign performance.

• Increased lead generation by X% within the first six months of employment.
• Achieved a return on ad spend (ROAS) of X within the first quarter.
• Reduced cost per acquisition (CPA) by X% through ongoing optimization efforts.
• Improved click-through rates (CTR) by X% across all campaigns.
• Enhanced ad relevance scores across platforms to boost ad performance.
• Generated X% growth in online sales attributed to paid media campaigns.

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Proven experience in managing paid media campaigns for diverse clients.
• In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other advertising platforms.
• Strong analytical skills and the ability to interpret performance data to make informed decisions.
• Excellent communication and presentation skills.
• Experience with A/B testing and conversion rate optimization.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Google Ads and Facebook Ads certifications are a plus.
• Experience with marketing automation tools and CRM platforms.
• Strong understanding of SEO and how it intersects with paid media efforts.