Senior Graphic Designer (eCommerce)

A Senior Graphic Designer for an eCommerce industry is responsible for overseeing the visual and creative aspects of an eCommerce business. They focus on designing graphics that enhance online shopping experiences. This role also involves not just creating visually appealing designs but also guiding junior designers, setting design standards, and ensuring that all visual elements align with the brand's identity and marketing strategies. 

The senior designer plays a critical role in driving the overall aesthetic and user engagement of an eCommerce platform, making it a key position in the marketing and design teams.

Senior Graphic Designers design and manage digital assets such as website banners, social media graphics, email templates, product imagery, and promotional materials. They work closely with marketing, product, and development teams to create cohesive visual campaigns that drive sales and improve user experience. 

In addition to hands-on design work, they provide creative direction, mentor junior designers, and ensure that all visual outputs meet quality standards and deadlines. Their work directly impacts the brand’s online presence, customer engagement, and overall business success.

Lead our visual identity and elevate our brand’s online presence when you join our team as a Senior Graphic Designer!

In this role, you’ll shape the visual narrative of our brand, using your creative vision and strategic thinking to design compelling graphics that captivate our audience and drive engagement.

As the creative leader of our design team, you will oversee the development of digital assets, set design standards, and ensure that every visual element aligns with our brand’s identity and marketing goals.

• Provide creative direction and feedback to junior designers when necessary.
• Collaborate with the marketing team to develop creative concepts for campaigns.
• Design website banners, product images, promotional materials, and marketing assets.
• Ensure all designs adhere to brand guidelines and maintain a cohesive brand identity.
• Manage multiple design projects simultaneously and meet deadlines.
• Work closely with developers and UX/UI designers to implement design solutions.
• Create mockups and wireframes to present design concepts to stakeholders.
• Optimize graphics for web and mobile platforms to enhance user experience.
• Conduct regular design audits to ensure consistency across all digital touchpoints.
• Conduct user testing and gather feedback to iterate on design improvements.
• Stay updated on design trends and industry best practices to maintain a competitive edge.
• Support A/B testing efforts to optimize design performance.
• Participate in brainstorming sessions to generate innovative ideas for design projects.
• Assist in the creation of multimedia content, such as videos and animations.
• Collaborate with external agencies and vendors as needed for specialized design projects.

• Increased click-through rates on promotional materials by X% within the first quarter.
• Improved conversion rates on product pages by X% through compelling visuals.
• Decreased website bounce rate by X% through enhanced design elements.
• Enhanced overall user engagement metrics, such as time on site and pages per session.
• Achieved a consistent brand image across all digital platforms.
• Incorporated user feedback into design updates to boost user satisfaction.

• Bachelor's degree in Graphic Design, Visual Communications, or related field.
• Proven experience as a Graphic Designer in an eCommerce or digital marketing environment.
• Strong portfolio showcasing a diverse range of design projects and styles.
• Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
• Understanding of UX/UI principles and their application in eCommerce design.
• Knowledge of web design best practices and responsive design principles.
• Excellent communication skills and ability to present design concepts effectively.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong attention to detail and quality assurance in all design work.
• Experience with e-commerce platforms and content management systems is a plus.