Senior Amazon Marketing Manager

A Senior Amazon Marketing Manager is responsible for developing and executing marketing strategies specifically for products sold on Amazon. This role typically involves overseeing advertising campaigns, optimizing product listings, and analyzing sales data to enhance visibility and drive sales on the platform.

Senior Amazon Marketing Managers manage all aspects of marketing for Amazon products, including conducting market research, setting advertising budgets, and utilizing tools like Amazon Advertising to create targeted campaigns. 

Additionally, they collaborate with cross-functional teams to ensure product positioning aligns with customer needs while continually monitoring performance metrics to adjust strategies for maximum impact.

Do you have the skills to elevate our brand’s presence on Amazon? 

Join our team as a Senior Amazon Marketing Manager, where you’ll lead the charge in crafting innovative marketing strategies!

In this role, you'll develop and execute targeted advertising campaigns, optimizing product listings to ensure they stand out in a competitive marketplace.

As the driving force behind our Amazon marketing efforts, you'll analyze sales data and market trends, using your insights to inform strategies that resonate with customers and maximize impact.

Working collaboratively with cross-functional teams, you'll coordinate initiatives, set budgets, and monitor performance metrics, ensuring our products achieve their full potential on the platform!

• Develop and execute comprehensive Amazon marketing strategies to drive traffic, sales, and profitability.
• Manage Amazon advertising campaigns, including sponsored products, sponsored brands, and display ads.
• Conduct keyword research, optimize product listings, and monitor performance metrics to improve search ranking and conversion rates.
• Collaborate with the product team to ensure product pages are optimized for conversions and user experience.
• Analyze market trends, competitor activities, and customer feedback to identify growth opportunities on Amazon.
• Coordinate with the creative team to develop engaging visual content and A+ content for product listings.
• Monitor and report on key performance indicators (KPIs) to track the effectiveness of marketing campaigns.
• Stay up-to-date with Amazon algorithm changes, policies, and best practices to ensure compliance and maximize results.
• Work with cross-functional teams to align Amazon marketing activities with overall marketing strategies.
• Identify new tools, technologies, and tactics to enhance the company's presence on Amazon.
• Conduct A/B testing and data analysis to optimize campaign performance and ROI.
• Provide regular reports and insights to stakeholders on Amazon marketing activities.
• Collaborate with third-party vendors and agencies to support Amazon marketing initiatives.
• Drive constant improvement in conversion rates, click-through rates, and overall campaign performance on Amazon.
• Cultivate strong relationships with key stakeholders at Amazon and leverage partnership opportunities for mutual growth.

• Increased Amazon sales revenue by X% within the first 6 months.
• Achieved a return on ad spend (ROAS) of at least X on all Amazon advertising campaigns.
• Improved Amazon search ranking for key products by securing a top 5 position.
• Optimized Amazon product listings, resulting in X% increase in conversion rates.
• Boosted customer review ratings on Amazon products to an average of X stars.
• Expanded product visibility on Amazon by X% through enhanced advertising strategies.
• Grew Amazon customer base by X% through targeted marketing campaigns.

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
• Proven experience as an Amazon Marketing Manager or similar role in eCommerce.
• In-depth knowledge of Amazon advertising platforms, algorithms, and best practices.
• Strong analytical skills with proficiency in data analysis tools and techniques.
• Excellent communication and interpersonal abilities to collaborate with cross-functional teams.
• Demonstrated success in driving sales and revenue growth through Amazon marketing strategies.
• Experience with A/B testing, SEO optimization, and campaign performance tracking.
• Proficiency in Amazon Seller Central and Vendor Central platforms.
• Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
• Strong problem-solving skills and a proactive approach to overcoming challenges.