Search Engine Marketing Specialist

A Search Engine Marketing (SEM) Specialist focuses on promoting websites by increasing their visibility in search engine results through paid advertising. They manage campaigns on platforms like Google Ads and Bing Ads to attract relevant traffic and boost conversions. 

This role requires strategic thinking and understanding of search engine algorithms and trends to maximize a company’s online presence.

SEM Specialists develop and execute paid search campaigns, manage budgets, conduct keyword research, write compelling ad copy, and track campaign performance using data analytics. They continuously optimize campaigns to improve ROI, ensuring the ads reach the right audience. They often collaborate with teams across marketing, design, and analytics to ensure the success of digital advertising strategies.

Are you ready to help with our digital advertising efforts and drive impactful results? Join us as a Search Engine Marketing Specialist!

In this role, you’ll spearhead our paid search campaigns, ensuring our brand is seen by the right audience at the right time across search engines. You’ll manage campaign budgets, conduct in-depth keyword research, and continually optimize ad performance to maximize ROI and conversions.

Working closely with cross-functional teams, including marketing, analytics, and design, you'll lead the charge in developing effective ad strategies, monitoring results, and making data-driven decisions to ensure our campaigns deliver exceptional results!

• Develop and implement SEM strategies to enhance online visibility and drive high-quality traffic.
• Monitor and analyze keywords, ad performance, and campaign metrics to optimize for maximum ROI.
• Perform A/B testing and continuous optimization to improve click-through rates and conversion rates.
• Conduct keyword research and ad copy creation to improve campaign relevance and performance.
• Manage budgets and bidding strategies to achieve cost-effective outcomes.
• Implement retargeting strategies to maximize lead generation and conversion opportunities.
• Track and report on SEM performance metrics, providing regular insights and recommendations for improvement.
• Work on improving landing page relevance and user experience for better campaign performance.
• Identify opportunities for expansion and growth within SEM channels.
• Collaborate with the marketing team to align SEM campaigns with overall marketing strategies.
• Utilize tools such as Google Ads, Bing Ads, and Google Analytics for campaign management and tracking.
• Stay up-to-date with industry trends and best practices in SEM.
• Collaborate with the creative team for ad design and asset creation.
• Maintain a strong understanding of competitor activities and industry trends.
• Ensure compliance with search engine guidelines and best practices.

• Increased click-through rates by X% within the first quarter.
• Generated a minimum of X new leads monthly from SEM campaigns.
• Achieved a conversion rate of X% on targeted campaigns.
• Decreased cost per acquisition by X% over six months.
• Increased organic search traffic by X% through SEM efforts.
• Achieved an ad spend efficiency rating of X% or higher.

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Proven work experience as an SEM Specialist or similar role in a marketing or advertising agency.
• In-depth knowledge of keyword research and campaign optimization techniques.
• Proficient in Google Ads, Bing Ads, Google Analytics, and other SEM tools.
• Strong understanding of search engine algorithms and ranking strategies.
• Experience with A/B testing and performance measurement.
• Excellent analytical and data interpretation skills.
• Ability to manage multiple projects and campaigns simultaneously.
• Strong communication and collaboration skills.
• Certification in Google Ads or Bing Ads is a plus.