Search Engine Marketing Manager

A Search Engine Marketing (SEM) Manager oversees and optimizes a company's paid advertising efforts across search engines like Google and Bing. They lead the strategy, planning, and execution of paid campaigns to ensure maximum visibility and return on investment (ROI) for the business.

An SEM Manager leads a team in researching and selecting relevant keywords, managing bidding strategies, and creating ads that align with the company’s goals. They analyze campaign performance, optimize for better results, and collaborate with other marketing leaders to ensure consistent messaging across all platforms. 

Their leadership ensures that the company's advertising budget is used effectively to drive targeted traffic and achieve measurable results.

Join us as an SEM Manager and take charge of shaping our online presence!

In this role, you'll spearhead the strategy and execution of our paid search campaigns, ensuring we stay ahead in a competitive landscape.

As the driving force behind our SEM initiatives, you'll optimize ad performance, manage budgets, and leverage data to deliver high-ROI campaigns that grow our brand’s visibility.

Collaborating with marketing, creative, and analytics teams, you'll oversee keyword strategies, ad creation, and bidding tactics to ensure our campaigns hit the mark every time!

• Monitor and analyze campaign performance data to identify trends and insights to achieve maximum ROI.
• Develop, implement, and optimize SEM campaigns across platforms such as Google Ads, Bing Ads, and other relevant channels.
• Manage budgets and adjust bids to ensure goals are met within budget constraints.
• Implement tracking and attribution models to measure the impact of SEM on business goals.
• Conduct A/B testing and experiments to improve campaign performance.
• Conduct keyword research, ad copy creation, and ongoing keyword optimization.
• Identify opportunities for growth and expansion of SEM initiatives.
• Generate regular reports on SEM performance metrics and present key findings to stakeholders.
• Implement effective ad extensions and ad formats to maximize ad visibility.
• Collaborate with the marketing team to align SEM strategies with overall marketing objectives.
• Work closely with other team members to integrate SEM strategies with other digital marketing efforts.
• Stay updated on industry trends and best practices to continually improve SEM performance.
• Stay informed about search engine algorithms and updates to adapt strategies accordingly.
• Maintain a thorough understanding of our target audience and adjust strategies as needed.
• Collaborate with external agencies or vendors as needed for specialized SEM projects.

• Achieved a return on ad spend (ROAS) of X within the first year of implementation.
• Reduced cost per acquisition (CPA) by X% over the course of the year.
• Increased website traffic by X% in the first quarter through SEM initiatives.
• Achieved a conversion rate of X% on SEM campaigns within six months.
• Improved click-through rate (CTR) by X% through continuous optimization efforts.

• Bachelor's degree in Marketing, Advertising, or related field.
• Strong analytical skills with the ability to interpret data and make strategic recommendations.
• Proven work experience as an SEM Manager or similar role.
• Proficiency in SEM platforms such as Google Ads and Bing Ads.
• Experience with keyword research tools and campaign optimization techniques.
• Knowledge of web analytics tools such as Google Analytics.
• Excellent communication and presentation skills to report on SEM performance.
• Certification in Google Ads or other relevant platforms is a plus.
• Ability to work effectively in a fast-paced, dynamic environment.
• Detail-oriented with strong organizational skills.