Search Engine Marketing Lead

A Search Engine Marketing (SEM) Lead is a key leadership role responsible for overseeing and driving a company's online advertising strategies. They lead a team to optimize search engine campaigns, aiming to increase the company's visibility and ROI. As a leader, they manage budgets, set strategic goals, and ensure that campaigns align with broader business objectives.

An SEM Lead designs and implements effective search engine marketing strategies, manages ad campaigns, and analyzes performance data to improve results. They lead a team in executing these strategies, make data-driven decisions to enhance ad performance and collaborate with other departments to ensure marketing efforts support overall business goals.

Join us as an SEM Lead, where you’ll lead a talented team to new heights of online success!

In this role, you will craft and implement cutting-edge SEM strategies, ensuring our campaigns are optimized to boost visibility and ROI. You will also manage budgets, analyze performance metrics, and adjust tactics to achieve outstanding results.

As the key architect of our SEM efforts, you’ll navigate the dynamic landscape of search engine marketing with strategic precision, leveraging data insights to guide your decisions. You’ll collaborate with cross-functional teams to align SEM campaigns with broader business objectives, ensuring every initiative drives meaningful growth.

• Develop, execute, and manage SEM campaigns across various platforms.
• Conduct keyword research, ad copy creation, and optimization to maximize ROI.
• Monitor and analyze campaign performance data to identify trends and insights.
• Implement A/B testing and other strategies to improve campaign performance continuously.
• Manage SEM budgets effectively to meet set KPIs.
• Optimize landing pages for SEM campaigns to improve conversion rates.
• Implement remarketing strategies to engage with potential customers.
• Generate regular reports on campaign performance and provide actionable insights.
• Collaborate with the marketing team to align SEM strategies with overall marketing goals.
• Collaborate with cross-functional teams to align SEM strategies with overall business objectives.
• Drive innovation in SEM tactics to stay ahead in the dynamic digital landscape.
• Stay updated on industry trends and best practices in SEM.
• Stay informed about competitor activities and adjust strategies accordingly.
• Ensure compliance with search engine policies and regulations.
• Train and mentor junior team members to enhance overall SEM capabilities.

• Increased website traffic by X% within the first quarter.
• Improved conversion rates by X% through SEM optimization.
• Achieved a click-through rate (CTR) of X% on SEM campaigns.
• Increased online lead generation by X% within six months.
• Reduced cost per acquisition (CPA) by X% by optimizing campaigns.
• Improved quality score for SEM campaigns to above industry average.
• Achieved a return on ad spend (ROAS) of X within the first year.

• Bachelor's degree in Marketing, Advertising, or related field.
• Proven experience as an SEM Specialist or similar role.
• In-depth knowledge of SEM platforms such as Google Ads, Bing Ads, etc.
• Strong understanding of keyword research and campaign optimization techniques.
• Proficiency in Google Analytics and other analytical tools.
• Excellent analytical skills with the ability to interpret complex data.
• Strong decision-making abilities to optimize campaign performance.
• Goal-oriented mindset with a focus on achieving measurable outcomes.
• Excellent communication and interpersonal skills.
• Ability to work effectively in a fast-paced and dynamic environment.