Programmatic Media Manager

A Programmatic Media Manager specializes in managing automated digital ad campaigns through software that purchases online ad space in real time. They use data and technology to optimize ad placements across various platforms.

Programmatic Media Managers handle the entire process of buying and optimizing digital ads, ensuring that the right audience sees them at the right time. This includes setting up campaigns, monitoring performance, adjusting strategies based on data, and working with multiple platforms to achieve the best results for a brand or client.

Ready to elevate our advertising strategies as a Programmatic Media Manager? 

In this role, you'll harness the power of technology and data to optimize our online advertising efforts and reach the right audience at the right moment.

As the architect of our programmatic campaigns, you'll analyze performance metrics and make real-time adjustments to maximize our advertising ROI, driving impactful results. Your expertise will guide our media buying decisions, allowing us to navigate the complexities of digital platforms with precision and confidence.

• Develop and implement programmatic media strategies that align with the company's marketing goals.
• Manage and optimize programmatic media campaigns across various platforms to ensure maximum ROI.
• Analyze campaign performance data and provide actionable insights to improve ongoing initiatives.
• Monitor industry trends and technologies to stay up-to-date with the latest developments in programmatic advertising.
• Collaborate with internal teams to ensure programmatic campaigns are integrated with overall marketing efforts.
• Utilize programmatic platforms to target specific audience segments and optimize ad placements.
• Conduct A/B testing to refine targeting, messaging, and creative elements for optimal campaign performance.
• Track and report on key performance metrics, regularly updating stakeholders on campaign effectiveness.
• Troubleshoot any issues related to programmatic media campaigns and implement solutions in a timely manner.
• Stay informed about data privacy regulations and ensure compliance with programmatic advertising practices.
• Implement ad verification and brand safety measures to maintain a high-quality standard in our advertising placements.
• Work closely with third-party vendors and agencies to enhance programmatic media capabilities and expand reach.
• Collaborate with the creative team to develop compelling ad creatives that resonate with target audiences.
• Continuously seek opportunities for campaign optimization and efficiency gains through innovative strategies.
• Build strong relationships with key partners in the programmatic media ecosystem to drive collaboration and success.

• Achieved a minimum ROI of X% on programmatic media campaigns quarterly.
• Drove X% increase in overall conversion rates through programmatic advertising efforts.
• Increased click-through rates by X% through targeted optimization strategies.
• Decreased cost per acquisition by X% over the course of the year.
• Improved ad viewability rates to X% above industry benchmarks within six months.

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience in programmatic media buying and campaign management.
• Strong analytical skills with the ability to effectively interpret and leverage data insights.
• Proficiency in using programmatic advertising platforms and ad tech tools.
• In-depth knowledge of digital advertising, including ad formats, targeting options, and optimization strategies.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Detail-oriented mindset with a focus on quality and performance metrics.
• Ability to adapt to a fast-paced and dynamic work environment.
• Familiarity with ad fraud prevention techniques and brand safety best practices.
• Certification in Google Ads, DV360, or other relevant programmatic advertising platforms is a plus.