Programmatic Campaign Manager

A Programmatic Campaign Manager oversees the automated buying and selling of digital advertising space. They use sophisticated technology and data to manage ad campaigns across various platforms, ensuring ads are shown to the right people at the right time.

A Programmatic Campaign Manager’s job involves setting up, monitoring, and optimizing digital ad campaigns. They analyze performance data, adjust strategies based on results, and use tools to automate ad placements, aiming to maximize the effectiveness and efficiency of advertising efforts.

Interested in optimizing digital ad performance and driving impactful campaigns? 

Apply as our Programmatic Campaign Manager, where you’ll harness cutting-edge technology and data to transform our advertising strategy.

In this role, you'll manage and refine our programmatic ad campaigns, ensuring our ads reach the right audience.

As the architect of our digital ad success, you'll analyze performance metrics, adjust strategies in real time, and leverage automation to enhance campaign effectiveness and ROI. You'll develop and implement data-driven strategies, monitor campaign performance, and make informed adjustments to keep our advertising at the forefront of industry standards.

• Develop and execute programmatic advertising campaigns across various channels.
• Analyze campaign performance data and optimize strategies to maximize ROI.
• Implement targeting strategies to reach the desired audience effectively.
• Monitor campaign budgets and ensure efficient allocation of resources.
• Collaborate with internal teams to align campaign strategies with overall marketing objectives.
• Stay updated on industry trends and best practices in programmatic advertising.
• Utilize data insights to drive campaign optimizations and achieve performance targets.
• Conduct A/B testing and analyze results to improve campaign effectiveness.
• Generate regular reports on campaign performance and provide actionable insights.
• Manage relationships with advertising platforms and technology vendors.
• Ensure compliance with data protection regulations and industry standards.
• Implement retargeting and audience segmentation strategies for campaign optimization.
• Work closely with creative teams to develop engaging ad creatives.
• Identify opportunities for campaign expansion and scalable growth strategies.
• Optimize bidding strategies and manage programmatic ad buying platforms effectively.

• Increased campaign conversion rates by X% within the first quarter.
• Achieved a minimum ROI of X% on programmatic advertising spend.
• Improved click-through rates by X% through targeted ad placements.
• Drove X% increase in overall sales attributed to programmatic campaigns.
• Reduced customer acquisition costs by X% through optimization efforts.
• Enhanced audience targeting accuracy, leading to X% increase in campaign performance.
• Optimized ad spend to achieve a cost-per-acquisition of $X or below.

• Bachelor's degree in Marketing, Advertising, or related field.
• Proven experience in managing programmatic advertising campaigns.
• In-depth knowledge of programmatic advertising platforms such as DSPs, DMPs, and ad
• exchanges.
• Proficiency in data analysis and reporting tools to derive actionable insights.
• Strong understanding of marketing analytics and KPIs.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to multitask, prioritize tasks, and manage projects in a fast-paced environment.
• Familiarity with ad creative best practices and optimization techniques.
• Certification in Google Ads, DV360, or other relevant platforms is a plus.
• Experience with A/B testing methodologies and performance optimization strategies.
• Knowledge of industry regulations and compliance standards related to digital advertising.