Programmatic Campaign Analyst

A Programmatic Campaign Analyst manages and optimizes digital advertising campaigns using programmatic technology. This means they use automated tools and data to buy and place ads across various online platforms, ensuring that ads reach the right audience efficiently.

Programmatic Campaign Analysts analyze data to track the performance of advertising campaigns, adjust to improve results, and ensure that ads are displayed to the most relevant users. They use insights from data to optimize ad spend, improve targeting, and enhance overall campaign effectiveness.

Looking to dive into the world of data-driven advertising?

Join us as a Programmatic Campaign Analyst and transform how we reach our target audience!

In this role, you'll manage and optimize digital ad campaigns through programmatic platforms, using data to ensure that our ads are delivered efficiently and effectively.

As a key player in our advertising strategy, you'll analyze campaign performance, make real-time adjustments, and leverage insights to enhance ad targeting and spending.

Collaborating with marketing teams, data analysts, and creative professionals, you'll drive the success of our digital campaigns by ensuring they align with our strategic goals and deliver measurable results.

• Develop and implement programmatic campaign strategies.
• Analyze campaign performance data and provide actionable insights.
• Monitor ad placements and optimize bids for maximum ROI.
• Collaborate with cross-functional teams to ensure campaign alignment with overall marketing objectives.
• Conduct A/B testing to optimize creatives and targeting.
• Stay updated on industry trends and best practices in programmatic advertising.
• Troubleshoot campaign issues and provide timely solutions.
• Generate regular reports on campaign performance and present findings to stakeholders.
• Manage campaign budgets effectively to meet client goals.
• Identify opportunities for campaign expansion and growth.
• Implement ad trafficking and tagging processes.
• Ensure compliance with data privacy regulations in all campaigns.
• Work closely with data analysts to leverage insights for campaign optimization.
• Conduct competitive analysis to inform campaign strategies.
• Test and recommend new technologies to improve campaign performance.

• Achieved X% reduction in cost-per-acquisition (CPA) metrics.
• Increased campaign conversion rates by X% within the first quarter.
• Improved click-through rates (CTR) by X% through optimization efforts.
• Implemented automated optimization strategies, resulting in efficiency gains of X hours per week.
• Drove X% increase in overall ad engagement metrics.
• Expanded client portfolio by acquiring X new accounts through successful campaign management.
• Ensured consistent achievement of client KPIs across all campaigns.

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• Bachelor’s degree in Marketing, Advertising, or related field.
• Proven work experience as a Programmatic Campaign Analyst or in a similar role.
• In-depth knowledge of programmatic advertising platforms (e.g., DSPs, DMPs).
• Strong analytical skills with the ability to interpret complex data sets.
• Proficiency in campaign optimization and budget management.
• Experience with A/B testing and conversion rate optimization (CRO).
• Understanding of ad tech landscape and industry trends.
• Excellent communication and presentation skills.
• Detail-oriented with a focus on delivering high-quality work.
• Ability to work effectively in a fast-paced, team-oriented environment.
• Certification in Google Analytics or other relevant platforms is a plus.