Programmatic Advertising Manager

A Programmatic Advertising Manager is a professional who oversees automated ad-buying processes across digital platforms. They use technology and data to purchase and optimize online ads, ensuring they reach the right audience at the right time.

Programmatic Advertising Managers manage ad campaigns by setting up, monitoring, and adjusting programmatic ad buys. Their tasks include analyzing performance data, targeting specific audiences, and making real-time adjustments to improve the effectiveness of ads and maximize return on investment.

Elevate our digital advertising strategy as our Programmatic Advertising Manager!

In this role, you’ll handle the planning, execution, and optimization of our programmatic ad strategies, ensuring our ads reach the ideal audience at the optimal time.

As a pivotal player in our advertising efforts, you’ll use data-driven insights to adjust campaigns in real time, targeting specific demographics and improving overall ad performance.

Working closely with data analysts, creative teams, and marketing strategists, you’ll analyze campaign metrics, refine targeting strategies, and manage budgets to deliver maximum return on investment and achieve our marketing goals.

• Develop and implement programmatic advertising strategies.
• Monitor and analyze performance metrics to optimize campaign effectiveness.
• Manage relationships with advertising platforms and technology partners.
• Stay updated on industry trends and best practices in programmatic advertising.
• Collaborate with the marketing team to align programmatic advertising efforts with overall marketing goals.
• Implement A/B testing and other optimization techniques to improve campaign performance.
• Create and present reports on campaign performance and recommendations for improvements.
• Monitor budgets and allocate funds effectively across different campaigns.
• Troubleshoot technical issues related to programmatic advertising platforms.
• Ensure compliance with data privacy regulations in programmatic advertising campaigns.
• Conduct market research to identify new opportunities for programmatic advertising.
• Provide mentorship and guidance to junior members of the advertising team.
• Collaborate with creative teams to develop impactful ad creatives.
• Explore and test emerging programmatic advertising technologies and tools.

• Increased website traffic from programmatic ads by X%.
• Improved click-through rates by X% on display ad campaigns.
• Enhanced campaign conversion rates by X% within the first quarter.
• Achieved a viewability rate of at least X% on video ad campaigns.
• Increased brand awareness by X% through targeted programmatic ad placements.
• Optimized programmatic advertising campaigns to boost customer engagement by X%.
• Reduced cost per acquisition by X% through optimization strategies.

• Bachelor's degree in Marketing, Advertising, or a relevant field.
• Proven experience in managing programmatic advertising campaigns.
• In-depth knowledge of programmatic advertising platforms and technologies.
• Strong analytical skills and experience with data analysis tools.
• Excellent communication and presentation skills.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Familiarity with A/B testing and optimization techniques.
• Understanding of data privacy regulations and compliance in advertising.
• Experience with ad creative development and optimization.
• Strong decision-making and problem-solving abilities.