PPC Manager

A PPC (Pay-Per-Click) Manager is a digital marketing leader specializing in creating and managing online advertising campaigns. This role focuses on optimizing ads to ensure they reach the right audience and generate the best possible results for a company.

As a leader in this field, a PPC Manager must understand the latest trends and strategies in online advertising to drive the business's success.

A PPC Manager is responsible for leading the development and execution of pay-per-click advertising strategies. This role involves designing and launching targeted campaigns across platforms like Google Ads and social media, managing and allocating the advertising budget to maximize ROI, and analyzing performance metrics such as click-through and conversion rates to meet goals. 

The PPC Manager continuously refines ad copy, keywords, and bidding strategies to enhance effectiveness and reduce costs while preparing detailed performance reports and making data-driven recommendations. In this leadership position, they ensure that every campaign supports the company's marketing strategy, driving growth and achieving business objectives.

Ready to lead our digital advertising efforts and make a significant impact? 

Join us as a PPC Manager and drive our online marketing success with your strategic vision and expertise!

In this leadership role, you’ll spearhead our pay-per-click advertising campaigns, ensuring they are meticulously crafted and optimized to achieve exceptional results.

As the driving force behind our PPC strategy, you’ll develop and implement comprehensive advertising plans, manage budgets precisely, and utilize your analytical skills to monitor and enhance campaign performance.

Working closely with cross-functional teams, you'll set strategic objectives, refine ad copy, and adjust bidding strategies to maximize ROI. Your leadership will guide the team through performance evaluations and data-driven adjustments, ensuring our campaigns consistently reach and exceed their goals.

• Develop and implement PPC strategies to improve campaign performance.
• Monitor and optimize PPC campaigns across multiple platforms such as Google Ads, Bing Ads, and social media.
• Analyze campaign data and provide actionable insights and recommendations.
• Monitor budget allocation and adjust bids to ensure maximum ROI.
• Conduct keyword research and analysis for optimal campaign targeting.
• Set up and manage A/B testing for ad copy, landing pages, and bidding strategies.
• Ensure campaigns are in line with clients' objectives and KPIs.
• Implement retargeting and remarketing strategies for enhanced campaign effectiveness.
• Generate regular performance reports and share key findings with stakeholders.
• Collaborate with the content and design teams to create compelling ad creatives.
• Identify new opportunities for growth and expansion in PPC advertising.
• Stay updated on industry trends and best practices in PPC advertising.
• Manage relationships with advertising platforms and third-party vendors.
• Stay informed about changes in search engine algorithms and adjust strategies accordingly.
• Train and mentor junior team members on best PPC practices.

• Achieved X% increase in conversions for client campaigns.
• Increased overall ROI on ad spend by X% within six months.
• Driven X% increase in lead generation through PPC efforts.
• Increased click-through rate (CTR) by X% within the first quarter.
• Improved Quality Score by X points across all campaigns.
• Enhanced ad relevance scores by at least X%.
• Reduced cost per click (CPC) by X% while maintaining conversion rates.

• Bachelor's degree in Marketing, Advertising, or a related field.
• Proven experience in managing PPC campaigns across various platforms.
• Strong analytical skills and the ability to interpret data to drive decisions.
• Expertise in tools such as Google Ads, Google Analytics, and Microsoft Advertising.
• Experience in A/B testing and campaign optimization techniques.
• Knowledge of SEO principles and their interaction with PPC campaigns.
• Excellent communication and presentation skills.
• Detail-oriented with strong project management abilities.
• Ability to work effectively in a fast-paced, dynamic environment.
• Google Ads certification is preferred.