Paid Search/PPC Specialist

A Paid Search/PPC Specialist is a marketing professional who manages a company's paid online advertising campaigns, specifically focusing on pay-per-click (PPC) advertising. 

These specialists have comprehensive knowledge of various paid advertising platforms such as Google Ads, Bing Ads, and Facebook Ads. They are well-versed in keyword research, campaign creation, performance analysis, and landing page optimization, among other tasks. 

Their goal is to drive traffic to the company's website and generate leads or sales.
PPC Specialists combine their creative and analytical skills to create compelling advertisements that appeal to the target audience.

Paid Search/PPC Specialists design, create, and run effective campaigns across multiple platforms. They develop strategies and employ the right tactics to drive ROI. 

They devise strategies for landing pages, keywords, and other marketing collateral, research and monitor competitor activities, and stay up-to-date with new PPC and digital marketing trends.

They also analyze and report on campaign performance and track optimizations to increase campaign performance.

Calling all PPC enthusiasts! 

We're on the lookout for a Paid Search/PPC Specialist who can navigate the digital advertising landscape and drive results through strategic campaigns.

The successful candidate will have extensive experience managing and optimizing paid digital advertising campaigns across platforms such as Google Ads and Facebook Ads. 

They will demonstrate technical proficiency in campaign implementation, data analysis, and drawing actionable insights to drive results.

• Design, create, and execute effective paid search/PPC campaigns across multiple platforms, including Google Ads, Facebook Ads, and other relevant channels.
• Develop and implement strategies to drive ROI and maximize campaign performance, utilizing appropriate tactics and optimization techniques.
• Analyze campaign data, generate comprehensive reports, and provide insights and recommendations to improve performance, targeting, and audience segmentation.
• Track and monitor campaign optimizations, including bidding strategies, keyword selection, ad copy, and landing page optimization, to drive continuous improvement and meet performance objectives.
• Collaborate with cross-functional teams, including SEO, content marketing, and design, to align strategies and optimize landing pages, keywords, and other marketing collateral.
• Research and monitor competitor activities, staying informed about industry trends, new features, and emerging paid search/PPC opportunities.
• Stay up-to-date with PPC and digital marketing trends, tools, and best practices, and share knowledge and insights with the team.

• Increased qualified traffic to the website through targeted paid search/PPC campaigns.
• Maximized ROI and customer lifetime value through effective campaign strategies and optimization techniques.
• Efficient utilization of budgets to achieve optimal performance and cost-efficiency.
• Met or exceeded target cost-per-acquisition (CPA) and conversion goals.
• Enhanced brand visibility and awareness through strategic targeting and messaging.

• Minimum of three years of hands-on experience planning, executing, and optimizing paid marketing and advertising campaigns, specifically in paid search/PPC.
• Up-to-date knowledge of the digital landscape, including search engine marketing (SEM) and PPC advertising platforms (e.g., Google Ads, Facebook Ads).
• Highly proficient in tracking, analyzing, and reporting on campaign performance using analytics platforms and tracking tools.
• Strong understanding of SEO principles and their integration with PPC campaigns.
• Working knowledge of HTML and CSS is a plus, enabling campaign tracking and landing page optimization.
• Excellent problem-solving and decision-making skills, with the ability to draw actionable insights from data.
• Outstanding communication and time management skills, with the ability to prioritize tasks effectively.