Media Analyst

A Media Analyst specializes in analyzing media data and trends to provide insights and recommendations for marketing and advertising strategies. They understand how media campaigns perform and how they can be optimized for better results.

Media Analysts gather and analyze data from various media channels such as television, radio, print, digital, and social media platforms. They use analytical tools and techniques to track key performance metrics like reach, engagement, conversion rates, and return on investment (ROI). By interpreting these metrics, they can assess the effectiveness of marketing campaigns and make data-driven recommendations for improvement.

Another important duty of a Media Analyst is conducting market research and competitor analysis to identify industry trends, audience preferences, and growth opportunities. They monitor media consumption patterns, audience demographics, and advertising strategies used by competitors to stay informed about the market landscape, keeping businesses competitive.

Join our team as a Media Analyst, where you'll dive deep into the world of media data to uncover valuable insights that drive our marketing strategies forward!

As a Media Analyst, you will analyze media performance across various channels, using your analytical prowess to turn data into actionable recommendations that shape our advertising and promotional efforts.

As the go-to expert in media analysis, you'll conduct thorough market research and competitor analysis to keep us ahead of industry trends and ensure our campaigns are cutting-edge and effective.

Collaboration will be at the heart of your work, aligning our media strategies with broader business goals. Your insights will guide our decision-making processes, ensuring that every media investment delivers maximum impact.

• Analyze media performance data and trends to identify opportunities for optimization
• Monitor and evaluate media campaigns to ensure they are meeting objectives and KPIs
• Optimize media campaigns based on performance data to maximize ROI
• Create detailed reports and presentations highlighting key findings and recommendations
• Collaborate with the marketing and creative teams to develop integrated media strategies
• Utilize data visualization tools to present insights in a clear and compelling manner
• Conduct competitor analysis to identify strengths and weaknesses in media strategies
• Implement tracking and tagging solutions to ensure accurate measurement of media performance
• Work closely with clients to understand their business goals and tailor media recommendations accordingly
• Support the team in planning and executing media campaigns across various channels
• Provide strategic recommendations for media budget allocation to achieve desired outcomes
• Conduct A/B testing and other experiments to optimize media strategy
• Collaborate with media vendors and partners to secure favorable terms and pricing
• Participate in client meetings to present analysis findings and recommendations

• Increased media campaign conversion rates within the first quarter
• Improved client retention rates through data-driven media strategies
• Achieved a reduction in CPA (Cost Per Acquisition) for media campaigns
• Enhanced brand awareness metrics through targeted media placements
• Generated actionable insights that increased media campaign engagement
• Drove an increase in ROI for media spend through optimization initiatives
• Ensured that all media campaigns met or exceeded client expectations for performance

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Proven experience in media analysis, preferably in an agency setting
• Strong analytical skills with the ability to interpret complex data sets
• Proficiency in data visualization tools such as Tableau, Google Data Studio, or Power BI
• Excellent communication and presentation skills
• Detail-oriented with a focus on accuracy and quality of work
• Goal-oriented mindset with a proactive approach to problem-solving
• Ability to work effectively both independently and as part of a team
• Familiarity with media buying platforms and ad-serving technologies
• Knowledge of digital marketing channels and campaign optimization strategies
• Understanding of key performance metrics and measurement methodologies