Market Researcher

A Market Researcher is pivotal in gathering and analyzing data to drive business decisions and strategies. They are instrumental in understanding market trends, consumer behavior, and competitor activities to support business growth and market positioning.

Market Researchers are instrumental in gathering and analyzing data to inform business decisions and strategies. Their role involves conducting comprehensive studies to understand market trends, consumer preferences, and competitor activities, providing valuable insights that drive business growth and market positioning.

Through various research methodologies such as surveys, interviews, and data analysis, Market Researchers uncover actionable intelligence that guides product development, marketing campaigns, and strategic initiatives. 

By staying abreast of market dynamics and consumer preferences, they help organizations remain competitive and adaptable in an ever-evolving business landscape.

Ready to drive our business decisions with data-driven insights? Become a Market Researcher and lead the charge in shaping our growth and market positioning strategies!

This role is essential for navigating the ever-changing business landscape. From conducting in-depth market research to analyzing consumer preferences and competitor activities, it requires a passion for understanding market dynamics and strong analytical skills. 

We’re thrilled to welcome you aboard!

• Conduct market research to identify potential opportunities and threats.
• Analyze consumer preferences and purchasing behavior.
• Monitor industry trends and competitor activities.
• Collect and interpret data on customer demographics, preferences, and buying habits.
• Prepare reports and presentations based on research findings.
• Collaborate with cross-functional teams to provide insights for product development and marketing strategies.
• Utilize various research methodologies such as surveys, focus groups, and data analysis tools.
• Stay updated on market research best practices and tools.
• Develop research strategies to support specific business objectives.
• Present findings and recommendations to senior management.
• Monitor and evaluate the effectiveness of marketing campaigns.
• Support in identifying new target markets and segments.
• Assist in pricing strategies based on market analysis.
• Conduct a SWOT analysis to identify key business opportunities.
• Collaborate with external research agencies when necessary.

• Identify and capitalize on at least two new market segments.
• Improve customer retention rates through targeted research-backed strategies.
• Increase sales of a specific product category based on research insights.
• Launch successful marketing campaigns based on market research findings.
• Implement a customer feedback system resulting in improved product satisfaction ratings.
• Identify key consumer trends that lead to the development of a new product line.

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Proven experience as a Market Researcher or similar role.
• Strong analytical and critical thinking skills.
• Proficiency in market research tools and techniques.
• Excellent communication and presentation skills.
• Ability to work in a fast-paced environment and meet deadlines.
• Detail-oriented with a focus on accuracy in data analysis and reporting.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Experience with statistical analysis software is a plus.
• Experience in eCommerce or retail industry preferred.