Lead Generation List Enrichment Specialist

A Lead Generation List Enrichment Specialist is a data-focused professional who plays a pivotal role in improving marketing efforts by effectively managing customer and prospect information. 

They are responsible for maintaining, enhancing, and segmenting lead lists to optimize their use in various marketing initiatives. These specialists are deeply versed in data analytics and are adept at navigating marketing automation tools and data enrichment platforms.

Lead Gen List Enrichment Specialists work closely with the marketing team to identify and understand the needs for data enrichment. They maintain and develop list segmentation strategies, monitor data enrichment performance, and analyze the results. Using marketing automation tools, they optimize list enrichment processes, ensure data accuracy, and comply with privacy laws.

Join our team as a Lead Gen List Enrichment Specialist and unlock the power of data! 

Enhance our lead generation efforts by enriching our lists with valuable insights, enabling targeted and effective outreach.

This role requires excellent communication and problem-solving skills, with a strong understanding of data segmentation and enrichment techniques. You must be highly organized, proactive, and can prioritize tasks effectively.

• Collaborate with the marketing team to identify and understand data enrichment needs, ensuring alignment with lead generation objectives.
• Develop and maintain effective list segmentation strategies, utilizing relevant criteria to enhance targeting and personalization efforts.
• Monitor the performance of data enrichment processes and analyze the results to identify areas for improvement and optimization.
• Utilize marketing automation tools and data enrichment platforms to streamline and automate list enrichment processes, maximizing efficiency and accuracy.
• Ensure data accuracy and compliance with privacy laws and regulations, implementing appropriate measures to protect customer information.
• Research and identify new data sources and enrichment opportunities, staying updated with industry trends and best practices.
• Develop and document standardized processes for data enrichment, including workflows, guidelines, and quality assurance procedures.
• Train team members on list enrichment processes, providing guidance and support to ensure consistent and accurate execution.
• Troubleshoot and resolve data issues promptly, working collaboratively with cross-functional teams to address any challenges or discrepancies.

• Improved accuracy and effectiveness of list segmentation, leading to more targeted and personalized marketing campaigns.
• Enhanced data enrichment process performance results in higher-quality leads and increased customer acquisition.
• Improved data accuracy and compliance with data privacy laws, ensuring the protection of customer information.
• Increased customer engagement through effective targeting and personalization efforts.

• Bachelor's degree in Marketing, Data Analytics, or a related field.
• Proven experience in list enrichment and segmentation, with a solid understanding of data enrichment techniques and best practices.
• Knowledge of marketing automation tools and data enrichment platforms, proficient in utilizing relevant software.
• Excellent problem-solving and communication skills, with the ability to effectively analyze and interpret data.
• Proactive and self-driven, with a strong ability to prioritize tasks and take the initiative.
• Strong organizational and time management skills, handling multiple projects and meeting deadlines.
• Proficiency in data analysis and statistical software, with the ability to derive actionable insights from data.