Launch and Listing Specialist (Reseller)

A Launch and Listing Specialist in the reseller industry introduces new products and manages their online presence on various sales platforms. 

This role involves understanding market trends, optimizing product listings for visibility, and ensuring that new products are presented in a way that attracts potential buyers. They often work closely with suppliers and marketing teams to create effective product launch strategies and maximize sales.

The primary duties of Launch and Listing Specialists include researching market demand and competition, creating and optimizing product listings with compelling descriptions and images, and developing launch strategies that may involve promotional campaigns or influencer partnerships. 

Additionally, they monitor product performance, adjust listings based on customer feedback, and analyze sales data to refine future product launches, ensuring that each new product is set up for success.

Join our team as a Launch and Listing Specialist, where you’ll be in charge of introducing innovative products to the market!

In this role, you'll be the visionary behind product launches, crafting compelling listings that highlight key features and resonate with our target audience.

You’ll analyze market trends and consumer insights to develop strategic launch plans that drive sales and enhance brand visibility. Your expertise will guide cross-functional collaboration with suppliers, marketing teams, and designers to ensure every product is presented at its best.

• Conduct market research to identify trends and consumer preferences.
• Develop strategic product launch plans to maximize visibility and sales.
• Create and optimize product listings with engaging descriptions and high-quality images.
• Collaborate with suppliers to ensure product availability and accuracy in listings.
• Monitor competitor listings and adjust strategies accordingly.
• Implement promotional campaigns and partnerships to boost product launches.
• Analyze sales data and customer feedback to refine product positioning.
• Manage inventory levels to ensure adequate stock during launches.
• Work with marketing teams to align launch strategies with overall brand goals.
• Track and report on the performance of launched products.
• Adjust listings based on performance metrics and customer insights.
• Stay updated on industry trends and best practices in online selling.
• Train and support team members on effective listing strategies.
• Facilitate communication between departments involved in product launches.
• Ensure compliance with platform policies and best practices for listings.

• Increased product visibility and awareness in the reseller market.
• Higher conversion rates through optimized listings and targeted promotions.
• Improved customer satisfaction through clear and accurate product information.
• Enhanced brand reputation by successfully launching high-demand products.
• Streamlined collaboration among cross-functional teams for efficient launches.
• Better inventory management, reducing stockouts and overstock situations.
• Data-driven insights leading to continuous improvement in product strategies.

• Bachelor’s degree in Marketing, Business, or a related field.
• Strong analytical abilities to interpret market data and sales metrics.
• Excellent verbal and written communication skills for collaboration and listings.
• Ability to create compelling product descriptions and marketing materials.
• Familiarity with eCommerce platforms, SEO practices, and digital marketing tools.
• Strong organizational skills to manage multiple product launches simultaneously.
• Ability to identify issues and implement effective solutions quickly.
• Collaborative mindset to work effectively with various departments and stakeholders.