Head of Social Media

A Head of Social Media is a senior role within a company responsible for overseeing and guiding the company’s social media strategy. This person is essentially the leader of the social media team and ensures that the company's online presence aligns with its brand goals. 

They are experts in managing various social media platforms and understand how to leverage them to enhance the company’s reputation and engagement with its audience.

The Head of Social Media creates and implements social media strategies to achieve the company’s marketing objectives. They lead the social media team, set goals, and measure performance. 

This role involves planning content calendars, overseeing content creation, and ensuring that all social media activities are consistent with the company’s branding. They also analyze social media trends and metrics to adjust strategies for better engagement and results. 

Additionally, they may handle interactions with followers, manage social media advertising, and collaborate with other departments to integrate social media efforts with overall marketing campaigns.

Do you think you have what it takes to create effective social media strategies, boosting our business’s online presence? 

Join us as Head of Social Media, where you’ll use your strategic vision and deep understanding of digital engagement!

In this role, you'll craft and execute social media strategies that amplify our brand’s voice and connect with our audience across various platforms.

As the leader of our social media efforts, you'll skillfully manage content creation, develop comprehensive social media plans, and analyze performance metrics to optimize our impact.

Collaborating with marketing teams, content creators, and designers, you'll set goals, oversee campaign execution, and ensure that our social media initiatives align seamlessly with our overall brand objectives.

• Develop and execute a comprehensive social media strategy that aligns with the company's goals and objectives.
• Manage and oversee all social media accounts, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging and creative content for posts, stories, and ads to increase audience engagement and followers.
• Monitor social media metrics and analytics to track performance and evaluate the effectiveness of campaigns.
• Stay up-to-date with the latest social media trends, tools, and best practices to ensure maximum impact.
• Collaborate with the marketing team to integrate social media strategies with overall marketing initiatives.
• Lead and mentor a team of social media specialists to ensure cohesive and consistent brand messaging.
• Implement social media advertising campaigns to drive traffic and generate leads.
• Coordinate social media partnerships and collaborations with influencers and other brands.
• Develop and manage a social media content calendar to plan and schedule posts in advance.
• Monitor and manage the social media budget effectively to optimize ROI.
• Identify opportunities for growth and improvement in social media performance and make data-driven recommendations.
• Manage crisis communication and handle negative feedback or issues on social media platforms.
• Foster relationships with key stakeholders and industry influencers to enhance the company's social media presence.
• Respond to comments, messages, and inquiries from followers and customers in a timely and professional manner.

• Increased organic reach and engagement within the first quarter.
• Achieved a boost in website traffic from social media channels within six months.
• Grew social media followers year-over-year.
• Generated a steady flow of leads through social media campaigns.
• Improved social media customer satisfaction ratings through effective community management.
• Drove higher conversion rates on social media.
• Enhanced brand sentiment and reputation on social media platforms.

• Bachelor's degree in Marketing, Communications, or related field.
• Experience in developing and implementing social media strategies from scratch.
• Proven work experience as a Social Media Manager or similar role.
• In-depth knowledge of social media platforms, trends, and best practices.
• Strong leadership and team management skills.
• Analytical mindset with the ability to interpret social media metrics.
• Proficiency in social media management tools and analytics.
• Creative thinking ability to develop engaging content.
• Excellent written and verbal communication abilities.
• Adaptability to changing trends and algorithms in social media.
• Exceptional time management and organizational skills.