Email Outreach Specialist

An Email Outreach Specialist is a marketing professional specializing in communicating with audiences and driving engagement via email. 

They are crucial in executing effective outbound email marketing strategies to increase customer engagement, drive lead generation, and boost conversion rates. 

Their role is pivotal in expanding a company's reach, generating new business opportunities, and nurturing relationships with existing customers.

Email Outreach Specialists need a broad set of skills, including excellent written and verbal communication, proficiency in email automation tools and customer relationship management (CRM) software, and a keen understanding of HTML and CSS for email design. 

Email Outreach Specialists design, develop, and execute outbound email campaigns while tracking and analyzing the performance of these campaigns. They use email automation tools to optimize engagement, monitor email deliverability, and address issues. These professionals also follow up on emails, respond to inquiries, and resolve any customer issues that may surface.

Are you a master of crafting compelling emails that drive engagement? 

Join us as an Email Outreach Specialist and make a lasting impact by delivering persuasive messages that resonate with our audience!

This role requires a track record of success in driving engagement and conversions through strategic email outreach. You will utilize your excellent interpersonal skills, technical knowledge, and proficiency in email automation tools. 

If you are highly organized, detail-oriented, and have a positive attitude, apply now!

• Develop and execute outbound email campaigns to target audiences, aligning with marketing objectives and goals.
• Use analytics tools to track and analyze campaign performance, including open rates, click-through rates, and conversions.
• Design and maintain email templates that are visually appealing, mobile-responsive, and optimized for engagement.
• Utilize email automation tools to optimize engagement, personalize communications, and implement A/B testing.
• Monitor email deliverability and address any issues, ensuring optimal inbox placement.
• Follow up on emails, respond to inquiries, and resolve customer issues promptly and professionally.
• Assist in developing customer communication strategies, including segmentation, content creation, and drip campaigns.
• Stay updated with email marketing trends, best practices, and industry regulations, making recommendations for improvement.
• Generate reports on email campaign performance, provide insights, and make data-driven recommendations for optimization.

• Increased customer engagement and interactions with email campaigns.
• High email deliverability and inbox placement rates.
• Improved customer satisfaction through effective communication and issue resolution.
• Increased lead generation and conversion rates through strategic email outreach.
• High website conversions and revenue growth attributed to email campaigns.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of two years of experience in email outreach or a similar role.
• Experience with email automation tools (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud) and CRM software.
• Proficiency in HTML and CSS for email template customization.
• Excellent written and verbal communication skills.
• Strong organizational and time management skills to manage multiple campaigns and deadlines.
• Ability to work independently and collaboratively as part of a team.
• Proven track record of meeting or exceeding email marketing goals and metrics.