Email Developer

An Email Developer is a specialized role within the digital marketing sphere. They primarily focus on the technical and creative aspects of building and deploying email campaigns. 

This role is essential for crafting interactive, responsive, and aesthetically appealing emails that engage audiences and drive key marketing metrics like open rates, click-through rates, and conversions.

Email Developers use coding skills to design email templates, ensure emails are optimized for various devices and email clients, and integrate dynamic content to personalize user experiences. 

They work closely with designers and marketers to ensure all emails align with the brand's standards and campaign goals. Additionally, they analyze the effectiveness of email campaigns and adjust strategies based on performance data to maximize each campaign's impact.

Are you dedicated to creating exceptional email marketing campaigns that captivate and engage?

Join our digital marketing agency as an Email Developer and become an instrumental part of our team!

Utilize your technical expertise and creative insights to develop visually appealing and highly functional emails across different platforms and devices.

Your contributions will directly influence the success of our email marketing efforts, driving meaningful engagement and fostering strong relationships between brands and their audiences. 

Through your technical acumen and collaborative spirit, you will help us deliver tailored content that resonates with diverse demographics, enhancing the overall impact of our digital marketing strategies.

• Design and develop responsive email templates that render flawlessly across various email clients and devices.
• Code and test emails to ensure optimal functionality and user experience.
• Implement personalization and dynamic content within emails to increase relevance and engagement.
• Analyze email performance metrics and use insights to optimize campaigns for better results.
• Work collaboratively with designers, copywriters, and marketing strategists to ensure brand consistency.
• Troubleshoot and resolve technical issues related to email deliverability and performance.
• Segment email lists based on audience demographics and behavior to tailor messages effectively.
• Conduct A/B testing on various email elements to refine and improve campaign strategies.
• Integrate email campaigns with marketing automation platforms to streamline processes and enhance outcomes.
• Ensure all email campaigns comply with GDPR, CAN-SPAM, and other relevant regulations.
• Monitor and report on key performance indicators to assess the effectiveness of email strategies.
• Stay abreast of the latest email marketing best practices and industry trends.

• Increase email open rates by 25% within the first quarter through innovative design and optimization.
• Improve click-through rates by 15% through effective targeting and personalized content strategies.
• Achieve a conversion rate of 5% on key email campaigns, significantly boosting client ROI.
• Reduce unsubscribe rates by 10% by optimizing content relevance and email frequency.
• Enhance email deliverability rates to above 99%, ensuring maximum reach and engagement.

• Bachelor’s degree in Computer Science, IT, Business, or a related field.
• 3-5 years of experience in email development or digital marketing roles, demonstrating a track record of successful campaign execution.
• Proficient in HTML, CSS, and email coding best practices to create responsive and interactive emails.
• Experienced with major email marketing platforms like Mailchimp, Constant Contact, or HubSpot.
• Familiar with marketing automation tools and their integration into email campaigns.
• Knowledgeable in email deliverability and compliance with anti-spam regulations.
• Skilled in analyzing email campaign data to derive actionable insights and improvements.
• Detail-oriented with a strong focus on quality assurance and user experience.
• Excellent problem-solving abilities to address and resolve technical challenges.
• Capable of working effectively in a fast-paced team environment.
• Strong communication skills to collaborate with team members and report on campaign progress.