Email Automation Specialist

An Email Automation Specialist leads and executes email marketing automation strategies to drive engagement and conversions for clients. They develop personalized email campaigns, analyze performance metrics, and optimize email workflows to enhance marketing efficiency.

An Email Automation Specialist is pivotal in leading and executing email marketing automation strategies aimed at driving client engagement and conversions. They are responsible for developing personalized email campaigns that resonate with target audiences, utilizing advanced automation tools to tailor messages based on user behavior and preferences. 

By segmenting audiences and crafting compelling content, they ensure that each email delivers relevant and timely information to recipients.

Additionally, the specialist analyzes performance metrics to gauge the effectiveness of email campaigns, identifying areas for improvement and implementing strategies to enhance marketing efficiency. They optimize email workflows, ensuring seamless integration with other marketing efforts and maximizing the impact of each campaign. 

Their role is crucial in maintaining high levels of customer engagement, boosting conversion rates, and ultimately contributing to the overall success of marketing initiatives.

Are you passionate about leveraging email marketing to drive engagement and conversions? 

Join us as an Email Automation Specialist and lead our efforts in crafting personalized email campaigns that captivate audiences and deliver results!

As part of our dynamic team, you'll spearhead email marketing automation strategies aimed at maximizing client engagement and driving conversions. Your role will involve developing tailored email campaigns, analyzing performance metrics, and optimizing workflows to enhance marketing efficiency. 

If you're ready to make a significant impact in the world of email marketing and drive success for our clients, we want you on board!

• Develop and implement email marketing campaigns using automation tools.
• Create personalized and segmented email campaigns based on target audience and client objectives.
• Monitor and optimize email performance metrics such as open rates, click-through rates, and conversions.
• Conduct A/B testing on email campaigns to improve effectiveness and engagement.
• Ensure email campaigns comply with industry regulations and best practices.
• Collaborate with creative and marketing teams to align email content with overall marketing strategy.
• Stay up-to-date with email marketing trends and best practices to continuously improve campaign results.
• Implement lead nurturing workflows to move leads through the marketing funnel.
• Analyze data and provide insights to optimize email automation workflows.
• Troubleshoot and resolve any technical issues related to email automation platforms.
• Coordinate with clients to understand their email automation needs and deliver solutions accordingly.
• Maintain email databases and ensure data hygiene and accuracy.
• Provide regular reports and analysis on email campaign performance.
• Innovate and suggest new ideas for email campaigns to enhance client engagement and conversion.

• Achieve a 20% increase in email conversion rates by implementing targeted automation workflows.
• Reduce email bounce rates by 5% through database clean-up initiatives.
• Enhance customer retention by 10% through effective email marketing automation strategies.
• Generate a 25% increase in leads from email campaigns.
• Implement a successful email drip campaign resulting in a 30% increase in qualified leads.
• Improve email deliverability rates to over 95%.
• Optimize email automation processes leading to a 20% increase in operational efficiency.

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years experience in email marketing automation, preferably in an agency setting.
• Proficiency in email automation tools such as Mailchimp, HubSpot, or similar platforms.
• Certification in email marketing automation is a plus.
• Strong analytical skills to interpret campaign performance data.
• Experience in A/B testing and campaign optimization.
• Knowledge of GDPR and email marketing regulations.
• Excellent written communication skills with a creative flair.
• Ability to work collaboratively in a fast-paced environment.
• Detail-oriented with strong time management skills.