Digital Media Buying Specialist

A Digital Media Buying Specialist manages and optimizes digital advertising campaigns. Their primary role revolves around strategically purchasing ad space on various digital platforms to reach the target audience effectively and achieve marketing goals.

A Digital Media Buying Specialist researches and analyzes audience demographics, market trends, and competitor activities to identify opportunities for effective media placements. This involves using data analytics tools and industry knowledge to decide where and when to place ads for maximum impact and ROI.

They negotiate ad placements and buy media inventory across digital channels such as social media, search engines, websites, and mobile apps. They leverage their negotiation skills to secure favorable deals and optimize ad placements to ensure optimal visibility and engagement with the target audience.

Join us and be part of our team! As a Digital Media Buying Specialist, you'll effectively shape our brand's digital presence and reach our target audience.

In this role, you'll strategically purchase ad space across various digital platforms, leveraging your expertise to optimize campaign performance and achieve marketing objectives. You'll conduct in-depth research to identify audience demographics, market trends, and competitor activities, guiding your decisions on ad placements and budget allocations for maximum impact.

Collaborating closely with clients or internal teams, you'll negotiate ad placements, secure favorable deals, and monitor campaign performance metrics to ensure ROI and success.

• Strategize and execute digital media buying plans to reach target audiences efficiently.
• Conduct thorough research on target demographics and media channels to optimize ad placements.
• Negotiate with media vendors to secure advantageous deals and placements for our campaigns.
• Monitor and analyze campaign performance data to make data-driven decisions for optimization.
• Optimize media budgets and allocations to ensure maximum ROI for campaigns.
• Collaborate with creative teams to develop ad creatives that resonate with target audiences.
• Coordinate with internal teams to align media buying strategies with overall marketing goals.
• Implement A/B testing and other optimization techniques to improve campaign performance.
• Stay updated on industry trends and emerging technologies to implement innovative media buying strategies.
• Manage client relationships and ensure their objectives are met through media campaigns.
• Prepare and present regular performance reports to clients, showcasing campaign effectiveness.
• Stay informed about changes in ad platforms, algorithms, and regulations that may impact media buying.
• Ensure campaigns adhere to budget constraints and deadlines.
• Monitor competitive landscape to identify opportunities and threats in the digital media space.
• Drive continuous improvement in media buying processes and strategies to enhance campaign outcomes.

• Increased brand visibility and awareness through strategic media buying.
• Achieved a high Click-Through Rate (CTR) on digital media campaigns.
• Improved conversion rates through targeted media placements.
• Secured partnerships with new media vendors to expand campaign reach.
• Reduced Cost Per Acquisition (CPA) through effective media buying strategies.
• Optimized media budgets to increase Return on Ad Spend (ROAS).
• Enhanced client satisfaction scores based on campaign performance.

• Bachelor's degree in Marketing, Advertising, or related field.
• Proven work experience as a Digital Media Buyer or similar role.
• In-depth understanding of digital advertising platforms such as Google Ads, Facebook Ads, etc.
• Proficiency in media buying tools and technologies.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent negotiation and communication skills.
• Knowledge of SEO, SEM, and other digital marketing tactics.
• Detail-oriented with a focus on results and ROI.
• Ability to work effectively under tight deadlines and manage multiple projects simultaneously.
• Strong organizational and time management skills.