Digital Marketing Specialist (eCommerce)

An eCommerce Digital Marketing Specialist is a professional who combines creativity and technical savvy to boost the online presence and success of an eCommerce business. 

They significantly increase brand awareness, foster customer engagement, and drive conversions through various digital marketing strategies. 

Using marketing tools and analytics software, they can develop data-driven strategies tailored to meet customer needs, aligning with the overall business objectives.

eCommerce Digital Marketing Specialists are tasked with the development and execution of digital marketing campaigns across various channels, such as social media and email. 

They create compelling content, manage relationships with third-party partners, oversee budgets, and monitor industry trends and competitor activities. Also crucial to their role is data monitoring and analysis and reporting on campaign performance.

Join our team as an eCommerce Digital Marketing Specialist and be at the forefront of driving our online presence! 

Take the lead in developing and executing digital marketing strategies to increase brand awareness, drive customer engagement, and boost conversions. You will also leverage data insights and optimize campaigns to fuel our eCommerce growth.

If you have a strong understanding of digital marketing channels, analytics, and content creation, apply now!

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• Develop and execute effective digital marketing campaigns across various channels, such as social media, email marketing, search engine marketing (SEM), and display advertising.
• Monitor and analyze campaign data to identify insights and optimize performance, including tracking key performance indicators (KPIs) and return on investment (ROI).
• Create engaging and compelling content for various digital channels, including websites, blogs, and advertisements, ensuring alignment with the brand's voice and goals.
• Develop and manage relationships with third-party partners, such as influencers, affiliates, and advertising platforms, to maximize campaign effectiveness and reach.
• Manage budgets and financial aspects of digital marketing campaigns, including cost monitoring and ensuring optimal resource allocation.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing to drive innovation and adapt strategies accordingly.
• Monitor and analyze competitor activity and market trends to identify opportunities for differentiation and competitive advantage opportunities.
• Report campaign results to the team, providing insights and recommendations for optimization and future strategies.
• Collaborate closely with cross-functional teams, such as creative, product, and analytics teams, to ensure alignment and integration of marketing efforts.
• Identify opportunities for improvement and develop strategies to maximize ROI, such as A/B testing, customer segmentation, and personalized marketing approaches.
• Work with external vendors and agencies to ensure the quality and cost-effectiveness of campaigns.

• Increased online brand visibility and recognition.
• Increased website traffic and engagement.
• Improved conversion rates and customer acquisition.
• Enhanced customer retention and loyalty.
• Measurable impact on revenue growth.

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 2 years of experience in digital marketing, preferably in an eCommerce or retail environment.
• Proficiency in various marketing tools and analytics software, such as Google Analytics, social media management platforms, email marketing platforms, and content management systems.
• Strong understanding of customer needs and behaviors in the eCommerce industry.
• Ability to interpret data and analytics to make informed decisions and optimizations.
• Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.
• Strong problem-solving and analytical skills with a data-driven mindset.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously