Digital Marketing Specialist (Amazon)

A Digital Marketing Specialist for Amazon focuses on promoting products and brands specifically on the Amazon platform. They understand Amazon's unique algorithms and advertising options and utilize them to increase product visibility, drive traffic, and ultimately boost sales. 

The expertise of the Digital Marketing Specialist role lies in optimizing product listings, managing sponsored ads, and analyzing market trends to ensure businesses effectively reach their target audience.

A Digital Marketing Specialist’s job description includes the development and implementation of marketing strategies tailored to Amazon's marketplace. They optimize product titles, descriptions, and images for better search rankings, create and manage pay-per-click (PPC) advertising campaigns, and analyze performance data to refine strategies. 

Additionally, it is the responsibility of a Digital Marketing Specialist to monitor competitors, stay updated on Amazon policies, and leverage tools and analytics to enhance the overall marketing approach.

Join our team as a Digital Marketing Specialist and ensure our brand’s success on one of the world’s largest eCommerce platforms!

In this role, you'll develop and execute targeted marketing strategies that increase product visibility and drive sales on Amazon. As a leader, you’ll analyze market trends and consumer behavior, using data-driven insights to inform your approach and ensure our brand stands out in a competitive landscape.

Your strategic vision and expertise will be instrumental in achieving our business goals and enhancing our brand presence on Amazon!

• Develop and implement effective marketing strategies tailored to the Amazon platform.
• Optimize product listings, including titles, descriptions, and images, for improved search rankings.
• Manage and monitor pay-per-click (PPC) advertising campaigns to drive traffic and sales.
• Conduct thorough keyword research to identify opportunities for product visibility.
• Analyze market trends and consumer behavior to inform marketing decisions.
• Track and report on performance metrics to measure the effectiveness of campaigns.
• Collaborate with product teams and content creators to ensure brand consistency.
• Stay updated on Amazon policies and best practices to ensure compliance.
• Monitor competitor activities and adjust strategies accordingly.
• Create and manage editorial calendars for promotional content on Amazon.
• Develop promotional strategies and deals, such as Lightning Deals and Coupons.
• Engage with customer reviews and feedback to enhance brand reputation.
• Utilize analytics tools to gather insights and drive continuous improvement.
• Provide training and guidance to team members on Amazon marketing techniques.
• Build and maintain relationships with Amazon support teams and vendor management.

• Increased product visibility and improved search rankings on Amazon.
• Higher sales conversions through optimized product listings and targeted ads.
• Enhanced brand awareness and reputation within the Amazon marketplace.
• Improved ROI on marketing spend through effective campaign management.
• Greater customer engagement and loyalty through timely responses to feedback.
• Streamlined marketing processes and improved team collaboration.
• Informed decision-making driven by data analysis and performance metrics.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience in digital marketing, preferably with a focus on eCommerce or Amazon.
• Strong analytical skills for data interpretation and performance tracking.
• Familiarity with Amazon Seller Central, advertising platforms, and analytics tools.
• Excellent written and verbal communication skills for collaboration and content creation.
• Ability to develop compelling marketing campaigns and promotional strategies.
• Strong critical thinking skills to navigate challenges and optimize processes.