Digital Marketing Lead

A Digital Marketing Lead is a professional who oversees and directs online marketing strategies for a company. They ensure that digital campaigns, like social media ads, email marketing, and search engine optimization, align with the company’s goals and reach the right audience effectively.

Digital Marketing Leads plan and execute digital marketing campaigns, analyze performance data, and adjust strategies to improve results. They coordinate with other team members, manage budgets, and stay updated on digital marketing trends to ensure the company's strong and effective online presence.

Lead the charge in our digital marketing effort as our Digital Marketing Lead! 

In this role, you'll strategize and manage digital campaigns across various channels, ensuring each initiative aligns with our company’s goals and resonates with our target audience.

With your expertise, you'll analyze campaign performance, adjust tactics as needed, and keep our strategies ahead of industry trends. You'll work closely with cross-functional teams to coordinate efforts, manage budgets, and deliver compelling marketing initiatives that make a significant impact.

• Develop, implement, and manage digital marketing campaigns across various channels.
• Analyze campaign performance and optimize strategies based on data-driven insights.
• Lead the team in creating engaging content for online platforms, including social media, websites, and email campaigns.
• Identify new digital marketing trends and technologies to ensure the company stays ahead in the market.
• Collaborate with internal teams to align digital marketing efforts with overall marketing objectives.
• Monitor and report on key metrics to evaluate campaign effectiveness and ROI.
• Manage the company's online presence and reputation through SEO and digital advertising.
• Stay updated on industry best practices and regulatory requirements related to digital marketing.
• Conduct market research to identify opportunities for growth and expansion.
• Build and nurture relationships with external partners and influencers in the digital space.
• Lead the team in brainstorming creative ideas for innovative marketing campaigns.
• Develop and maintain a comprehensive digital marketing strategy to support business goals.
• Stay current on emerging technologies in digital marketing and suggest improvements.
• Work closely with the sales team to align digital marketing efforts with lead generation goals.
• Provide regular training and mentorship to junior team members to enhance their skills.

• Increased website traffic by X% within the first quarter.
• Drove X% increase in online sales through digital marketing initiatives.
• Generated X new leads per month through digital marketing efforts.
• Achieved a conversion rate of X% on email marketing campaigns.
• Improved click-through rates on digital ads by X% over the course of the year.
• Expanded the company's social media following by X% in the first six months.
• Grew social media engagement by X% within six months.

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience as a Digital Marketing Manager or similar role.
• Strong understanding of digital marketing strategies and techniques.
• Proficiency in Google Analytics, SEO tools, and marketing automation platforms.
• Excellent analytical and project management skills.
• In-depth knowledge of social media platforms and advertising.
• Demonstrated experience in developing and managing online marketing campaigns.
• Ability to work effectively in a fast-paced, dynamic environment.
• Strong leadership and team management skills.
• Excellent written and verbal communication abilities.