Amazon Advertising Strategist

An Amazon Advertising Strategist is a professional responsible for developing and executing advertising strategies specifically tailored to the Amazon platform. Their primary objective is to drive business growth and establish the brand's presence and leadership within the Amazon marketplace.

The role of an Amazon Advertising Strategist requires a deep understanding of consumer behavior, market trends, and Amazon's advertising tools and algorithms.

Amazon Advertising Strategists analyze key metrics such as CPC (Cost Per Click), CTR (Click-Through Rate), ACOS (Advertising Cost of Sales), and ROI (Return on Investment) to optimize the performance of advertising campaigns. 

They continuously refine and optimize campaigns to achieve measurable business growth, focusing on increasing ROI on advertising spend and improving key performance metrics.

A significant part of their role involves creating and launching PPC (Pay-Per-Click) campaigns and utilizing various analytics tools to monitor campaign performance, set up and manage budgets and bids, and implement PPC advertising strategies based on keyword research and SEO (Search Engine Optimization) principles.

As an Amazon Advertising Strategist, be instrumental in achieving our business objectives and establishing our brand as a leader in the Amazon marketplace!

In this dynamic position, you'll craft and execute innovative advertising strategies tailored to Amazon's platform, leveraging your deep understanding of consumer behavior and market trends to optimize campaign performance.

Your expertise in Amazon's advertising tools and algorithms will enable you to create targeted campaigns that maximize ROI and drive sales.

Collaborating with cross-functional teams, including marketers, analysts, and designers, you'll develop comprehensive advertising plans, monitor campaign metrics, and continuously refine strategies to stay ahead in a competitive market.

• Develop and implement advertising strategies based on product performance and market trends.
• Analyze key metrics such as CPC, CTR, ACOS, and ROI to optimize campaign performance.
• Continuously optimize campaigns to drive measurable business growth.
• Create and launch PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
• Utilize analytics tools like Amazon Advertising Console, Helium 10, Jungle Scout, etc.
• Monitor campaign performance daily/weekly using Amazon Advertising Console and other analytics tools.
• Set up and manage budgets, bids, and targeting options for campaigns.
• Implement PPC advertising, conduct keyword research, and apply SEO principles.
• Apply eCommerce marketing strategies and understand customer behavior.
• Collaborate with cross-functional teams to align advertising strategies with overall business goals.
• Stay updated on Amazon Advertising trends, tools, and best practices.
• Make timely decisions, solve problems efficiently, and adapt to changes in the industry.
• Contribute to the overall success of the advertising team through innovation and creativity.
• Provide regular reports and insights on advertising campaign performance.

• Increased ROI on advertising spend through strategic campaign optimizations.
• Improved key performance metrics such as CPC, CTR, and ACOS.
• Drove higher conversion rates through targeted advertising strategies.
• Enhanced visibility and sales for promoted products through advertising efforts.
• Collaborated effectively with the team to achieve shared advertising goals.
• Implemented innovative advertising approaches to stay ahead of competitors.
• Delivered insightful reports and recommendations for campaign improvements.
• Ensured alignment of advertising strategies with broader marketing initiatives.

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Previous experience in digital marketing, specifically in PPC advertising or a related field.
• Experience with Amazon Advertising and eCommerce platforms is highly preferred.
• Strong analytical skills with the ability to interpret and act on data insights.
• Proficiency in using analytics tools like Amazon Advertising Console, Helium 10, etc.
• Understanding of PPC advertising, keyword research, and SEO principles.
• Knowledge of eCommerce marketing strategies and customer behavior.
• Ability to make decisions quickly and solve problems efficiently.
• Adaptability to industry changes and evolving advertising platforms.
• Excellent communication and collaboration skills with a cross-functional team.