Account and Brand Manager (Reseller)

An Account and Brand Manager, in general, handles client relationships. Their focus is ensuring the brands the company resells are well-represented and perform well in the market. 

The Account and Brand Manager’s job responsibilities include managing both the strategic partnership with suppliers and the customer experience to drive sales and brand growth.

Account and Brand Managers oversee the sales process, manage marketing strategies, and handle client communication. They coordinate with suppliers, monitor brand performance, and ensure products availability.

It is also part of the Account and Brand Manager’s job description to spearhead promotional activities to grow sales and enhance market presence.

Ready to shape the success of top brands in a competitive environment?

As our new Account and Brand Manager, you’ll be tasked with building strong relationships with key brands and clients.

You’ll lead sales strategies, oversee brand performance, and develop promotional activities that elevate our brand portfolio and drive growth.

You’ll lead with purpose, collaborating closely with suppliers and internal teams to ensure seamless product availability and impactful market presence. From analyzing performance metrics to negotiating with partners, you’ll use your leadership skills to guide our company to success.

• Collaborate with management to establish KPIs for performance tracking.
• Develop and execute strategic plans to drive both long- and short-term revenue growth.
• Manage new product launches, including keyword research, funnels, listings, EBC, backend settings, and review generation.
• Oversee product launches, focusing on key success factors for the Amazon product lifecycle.
• Create and manage Amazon ad campaigns, including Sponsored Brands and Sponsored Products.
• Ensure brand and campaign alignment with Amazon’s advertising rules and standards.
• Monitor and improve conversion rates across all marketplaces.
• Optimize ads and manage PPC budgets for maximum efficiency.
• Track and increase average daily impressions for each product.
• Boost products with 5-star reviews over a 120-day post-launch period.
• Collaborate with Amazon reps to strategize ongoing initiatives.
• Partner with Supply Chain and marketing analytics to forecast and manage inventory effectively.

• Established clear KPIs aligned with management goals for performance tracking and growth.
• Delivered strategic plans that boosted both short- and long-term revenue.
• Launched new products with optimized listings, keywords, and successful review generation.
• Drove successful product launches through key Amazon lifecycle milestones.
• Created and managed ad campaigns that increased product visibility and sales.
• Ensured compliance with Amazon’s advertising standards while maximizing campaign performance.
• Improved marketplace conversion rates, increasing overall sales.

• Bachelor’s Degree in Marketing, Business, or a related field
• In-depth knowledge of Amazon Seller Central, product listing optimization, and EBC (Enhanced Brand Content) management.
• Proficiency in managing Amazon ad campaigns (Sponsored Brands, Sponsored Products), keyword research, and PPC budget optimization.
• Strong ability to interpret performance data, conversion rates, and campaign metrics to drive decision-making.
• Experience in coordinating and executing product launches, including content creation, review generation, and strategic planning.
• Excellent organizational and time-management skills to oversee multiple campaigns, product launches, and tasks simultaneously.
• Ability to work effectively with cross-functional teams, including supply chain, marketing, and Amazon representatives.
• Strong problem-solving abilities to troubleshoot issues with campaigns, product listings, and inventory management.
• Thorough understanding of Amazon’s advertising and marketplace rules.
• Certifications in Digital Marketing or Amazon Advertising is a plus.