I. What is the client’s business?

Our client specializes in building successful eCommerce brands across Amazon, Walmart, and Shopify. They identify niche market opportunities, evaluate competition, form partnerships, and launch brands directly to consumers.

II. Why did the client need a Social Media Manager?

Our client understood the critical role that social media plays in today's digital marketplace. 
With the eCommerce space becoming increasingly competitive, a robust and strategically targeted social media presence is no longer a nice-to-have, but a must-have.

So, our client partnered with MultiplyMii to hire a competent Social Media Manager. This role would be the driving force behind the client's social media strategy, ensuring the company's digital presence is maintained and optimized for growth.

III. How much is the hired candidate’s salary?

Ben, the hired Social Media Manager, earns a monthly salary of $1,000 inclusive of standard Philippine employment benefits.

IV. What are the hired employee’s responsibilities?

Ben quickly became an indispensable asset to our client's team. He manages multiple social media accounts, tailoring content strategies to each unique brand under the company’s umbrella.

He is responsible for:

• Social Media Management: Regularly posting visually engaging and brand-consistent content on Instagram, Facebook, and TikTok for multiple ecommerce brands.

• Community Management: Diligently responding to messages and comments, sharing posts in Facebook groups, and fostering a positive and engaging brand community.

• Content Creation: Skillfully utilizing tools like Canva, along with user-generated content (UGC), to craft compelling visual and written content.

• Influencer and Content Creator Relations: Actively managing relationships with influencers and content creators to extend the brand’s reach and credibility.

• Amazon Posts Management: Crafting and publishing Amazon Posts to attract attention to products and strategically drive sales.

• Collaborative Strategy: Supporting the paid media & email marketing team with content, and collaboratively working to refine and optimize the overall content marketing strategy.

In a nutshell, the hired Social Media Manager took charge of crafting compelling, cohesive, and conversion-driven narratives across various social platforms. 

V. What was the hired candidate’s work background?

With 8 years of experience in digital marketing, Ben brought a wealth of expertise and a proven track record of success to his new role. 
Previously working as a Marketing Production Manager for a marketing agency, he demonstrated strong leadership and ability to generate effective digital marketing strategies.

Here are Ben's career highlights:

• Managed comprehensive digital marketing campaigns and automation, including SEO, social media, website development, newsletters, and paid media.

• Developed engaging content across various social media platforms such as Facebook, Instagram, TikTok, Pinterest, LinkedIn, and YouTube, resonating with target audiences and supporting brand objectives.

• Oversaw the generation and optimization of all marketing materials used in campaigns, ensuring targeted lists, content, and campaign flow were effectively designed and well-executed.

• Led a diverse team of professionals, including web developers, graphic designers, SEO analysts, social media specialists, paid media specialists, and digital marketing specialists.

• Extensive experience working with clients across various industries, including eCommerce, digital marketing, IT, outsourcing, construction, financial services, and medical coding services

• Held a key role as Marketing Production Manager at a reputable marketing agency, overseeing projects that delivered exceptional results for clients.

Ben’s wide-ranging background in managing intricate marketing campaigns made him an ideal candidate to take on the dynamic role of a Social Media Manager in an ambitious eCommerce environment.