The Complete Guide To Outsource Digital Marketing for Your Business
Want to supercharge your business's online presence, but digital marketing overwhelms you?
In an age where your online footprint can make or break your brand, investing in digital marketing is a must.
But here's the thing: you don't have to do it alone.
Focus on what you do best, running your business, while a team of digital marketing pros handles the rest.
Sounds dreamy, right? That's the beauty of outsourcing your digital marketing.
Dive into a world where you can harness the power of online marketing without losing sleep over it. It's a game-changer, and we're here to walk you through it.
Ready? Your digital marketing transformation starts now.
When To Consider Outsourcing Digital Marketing
Deciding to outsource your digital marketing efforts isn't something you do on a whim. You're at that point where you've got the fundamentals down—understanding what search engine optimization (SEO) is, crafting a decent Facebook post, and knowing the possible outcomes of a well-executed digital marketing strategy.
All you need now is a nudge. Here are some clear signs to watch to know that it’s time for your business to make this move.
Limited in-house expertise
If you need more in-house expertise or time to dedicate to digital marketing, outsourcing can provide you with the necessary skills and resources. Around 34% of small businesses outsource their digital marketing efforts to experts, and understandably so.
Imagine this: you are a small business owner with a limited team. Your employees are stretched thin, trying to handle multiple tasks at once. Adding digital marketing to their plates can be overwhelming. Outsourcing can alleviate this burden. At the same time, you can be confident your online presence is expertly managed.
Resource constraints
Want to reduce costs and increase efficiency by tapping into the knowledge and experience of digital marketing experts? Outsourcing is a smart and cost-effective solution.
Hiring and training a local digital marketing team can be time-consuming and expensive. Moreover, the average time-to-hire rates for the first quarter of 2023 increased across all industries by one day. The recruitment process is now 44 days on average.
Outsourcing allows you to access a team of professionals with diverse skill sets and industry knowledge without the overhead costs. This saves you money and ensures you are working with experts who are up-to-date with the latest trends and best practices in digital marketing.
Need for specialized services
Digital marketing tasks, such as pay-per-click (PPC) advertising or SEO, require specific skills and tools. Outsourcing these specialized services ensures that professionals with the necessary tools and knowledge manage your campaigns.
Expanding market reach
Planning to venture into new markets or target specific demographics? Outsourcing to experts who understand those target markets can give you a competitive edge.
Imagine expanding your business to a new country or targeting a niche market. These new markets' cultural nuances and preferences may be unfamiliar to you and your team.
By outsourcing digital marketing professionals with expertise in those markets, you can tap into their knowledge and experience. They can help you craft tailored marketing campaigns for the local audience, increasing your chances of success.
Ineffective current marketing efforts
You have been implementing various marketing strategies but have yet to see the expected return on investment. Your website traffic remains stagnant, and your social media engagement could be better.
If your current marketing efforts are not yielding the desired results or if you need to scale up your marketing efforts quickly, outsourcing should be your next move.
Outsourcing can bring you fresh ideas and innovative strategies to promote your brand. Experts can analyze your current marketing efforts, identify areas for improvement, and implement strategies that can yield better results.
Compliance and regulatory requirements
Digital marketing campaigns may need to adhere to specific industry regulations or privacy laws. Outsourcing to experts who understand these requirements can help you avoid legal issues.
For example, a medical practice wants to attract new patients through a digital marketing campaign with patient testimonials. In healthcare, strict regulations govern patient data use. Mishandling such data can lead to legal issues and damage the practice's reputation.
Outsourcing digital marketing efforts to experienced professionals helps create material that safeguards patient data and avoids legal complications.
Most Common Digital Marketing Services to Outsource
When considering outsourcing digital marketing, determine which services align with your business goals. By outsourcing specific areas of digital marketing, you can leverage the expertise of professionals in those fields. This can help you save time and resources and ensure your marketing efforts are effective and efficient.
Search engine optimization (SEO)
Outsourcing SEO can help improve your website's visibility on search engines, driving more organic traffic and higher rankings.
SEO experts can conduct thorough keyword research, optimize your website's structure and content, and implement effective link-building strategies. With their expertise, they can ensure that your website is optimized to rank well in search engine results pages (SERPs).
Pay-per-click (PPC) advertising
Did you know that 65% of customers click on PPC ads? Outsourcing PPC advertising can help you create effective ad campaigns, optimize conversions, and maximize your return on investment.
PPC experts can conduct keyword research, create compelling ad copy, and manage your campaigns to ensure you target the right audience and maximize your advertising budget. They can also monitor and analyze campaign performance, making data-driven adjustments to improve results.
Social media marketing
In 2023, there are 4.89 billion social media users worldwide. This is why social media has become integral to many businesses' marketing strategies, making it another area worth outsourcing.
Outsourcing your social media marketing efforts can help you build a solid online presence, engage with your target audience, and generate leads. Social media experts can develop a comprehensive strategy, create engaging content, manage your social media accounts, and monitor and analyze performance metrics. They can also stay up-to-date with social media trends and algorithms, ensuring your business remains relevant and competitive.
Content marketing
Half of all marketers outsource some content marketing. Outsourcing content creation and marketing can ensure high-quality, engaging content that resonates with your target audience.
Content marketing experts can conduct research, develop content strategies, create valuable and informative content, and distribute it across various channels. They can also optimize content for search engines, ensuring that it reaches a broader audience and drives organic traffic to your website.
Analytics and data analysis
Analytics and data analysis experts collect, interpret, and use data to gain insights into the performance of digital marketing campaigns. It is essential for making data-driven decisions, optimizing marketing strategies, and achieving better results.
Outsourcing this service to analytics experts can bring objectivity to your projects and offer fresh insights without internal biases or preconceptions.
Email marketing
In 2020, about 306 billion emails were sent and received globally every day. This number is expected to rise to over 376 billion daily emails by 2025.
Email Marketing software is an effective way to reach and engage with your audience. Outsourcing this can help you create targeted campaigns, improve customer retention, and drive conversions.
Email marketing experts can segment your audience, create personalized and compelling email content, and automate email campaigns. They can monitor email performance, track open and click-through rates, and make data-driven adjustments to optimize campaign effectiveness.
When deciding which digital marketing services to outsource, assess your business goals, budget, and resources. Doing so allows you to tap specialized expertise, save time and resources, and achieve better results in your digital marketing efforts.
How To Choose the Right Digital Marketing Partner
Choosing the right digital marketing partner is crucial for the success of your business's online presence. But how do you even start? We’ve put together a step-by-step guide for you.
Step 1: Define your goals and expectations
It all starts with you. Before searching for a digital marketing partner, clearly define your goals. Ask yourself, “What are you trying to achieve with digital marketing?”, “Do you want to increase website traffic, generate leads, boost sales, or improve brand awareness?” Having all this information beforehand can help you make decisions accordingly.
Step 2: Set your budget
Setting a budget for your digital marketing partner is like creating a financial roadmap. It helps you control costs, allocate resources smartly, and stay on track with your goals. It's smart planning, avoiding surprises, and making sure your marketing game is on point.
Step 3: Research potential partners
Now that your budget is squared away, it's time to find the right team for your digital marketing efforts. Here's how to go about it: Will you outsource digital marketing services or hire remote staff?
Outsourcing companies
When looking for firms you can outsource digital marketing services with, start by going online. Do some digital detective work:
- Check Websites: Begin with their websites. Are they user-friendly, up-to-date, and visually appealing? Remember, their website reflects what they can do for you.
- Client Reviews: Dig into client reviews and testimonials. What are their clients saying? Do they have a track record of happy customers?
- Case Studies: Look for case studies or examples of their past work. This will give you a feel for their approach and the results they've achieved.
- Services Offered: Ensure their services align with your needs. If they specialize in social media, but you need SEO, there might be better fits.
- Transparency: Evaluate their transparency. Are they upfront about their processes, pricing, and timelines?
Remote staffing companies
If you're considering hiring remote staff for your digital marketing needs, skip the time-consuming recruitment process and additional overhead costs. How? Take MultiplyMii, for example. We offer remote staffing solutions to help you find remote digital marketing talent and save up to 83% on costs.
Curious how much you stand to gain and save? Download our FREE salary guide.
Whether you outsource these services or team up with a remote staffing company, it's all about finding the right partner to help you meet your digital marketing goals. Trust your instincts, ask questions, and don't be afraid to explore multiple options before making your choice.
Step 4: Discuss strategy
Engage in a detailed discussion with potential partners about their strategic approach. Make sure to clarify everything that you need to know:
- How do they plan to achieve your goals?
- What strategies and tactics do they recommend for your specific business and industry?
From the get-go, ensure their strategy aligns with your objectives. This way, you minimize the back and forth and any possible misunderstandings.
Step 5: Ask about communication, data security, and reporting
Effective communication is vital for a successful partnership. Ensure that your digital marketing partner is transparent about their processes, reporting methods, and how they plan to achieve your goals. Ask about the tools and software they use for tracking and reporting. Regular and transparent reporting is essential for monitoring progress toward your goals.
Step 6: Clarify ownership
Clarify ownership of digital assets created during the partnership. This includes website content, ad creatives, and social media profiles. Ensure that you retain ownership or have appropriate access rights to these assets should you part ways with your outsourcing partner.
Step 7: Get multiple proposals
Don't settle for the first you come across. Request proposals from multiple companies. This allows you to compare their strategies, pricing, and offerings. By considering numerous options, you can make a more informed decision.
In the dynamic world of digital marketing, finding the right partner is the key. With our step-by-step guide, you're armed with the knowledge to make informed choices.
Remember, it all starts with your goals and budget, providing the foundation for your digital marketing adventure. Whether you're eyeing digital marketing agencies or contemplating remote staff, trust your instincts and conduct thorough research. Your partner should not only align with your objectives but also your values.
Managing an Outsourced Digital Marketing Team Effectively
Once you have chosen the right digital marketing partner, managing the outsourced team is crucial for achieving your goals. Here are some tips:
Communicate and collaborate
Establish open and transparent communication channels, like Slack, Microsoft Team, or some remote management tools, to ensure smooth collaboration and quick response times. Involve your outsourced team or hired remote staff in strategic planning to align their efforts with your overall business objectives.
Track performance
Monitor the impact of your digital marketing efforts by having key performance indicators (KPIs). This will serve as your guide for improvement.
Set regular reporting and metrics
Set clear performance metrics and regularly review progress with your digital marketing partner. Doing so helps you keep track of your initiative’s effectiveness and makes it possible to reevaluate strategies.
Encourage continuous learning and development
Ongoing learning and professional development can help your team stay updated with digital marketing trends and techniques. This allows them to be fully equipped to keep your business relevant.
Your outsourcing partner is an extension of your team. It’s important to create a harmonious working relationship right from the start. Keep in mind that their achievements are also your business’s achievements.
Top 10 Digital Marketing Tools for 2023
In the ever-evolving world of digital marketing, staying ahead of the curve is essential. Check whether your outsourced team or hired remote staff are knowledgeable or experienced with these powerful digital marketing tools.
Having these tools can make all the difference in your digital marketing campaigns:
1. Google Ads
Google Ads is fundamental in digital advertising. Its vast reach and targeting options make it a must-have tool for businesses. The platform's versatility makes it a top choice for marketers.
2. Ahrefs
Ahrefs is a powerful SEO tool that helps you improve your website's search engine ranking. It provides valuable insights into your competitor's strategies, keyword research, backlink analysis, and site audits. Ahrefs is great for businesses aiming to boost their online visibility.
3. SEMrush
SEMrush is another SEO and digital marketing powerhouse. It offers a suite of tools for keyword research, competitive analysis, content optimization, and more. SEMrush is valuable for crafting winning online strategies.
4. HubSpot
HubSpot is an all-in-one inbound marketing platform that covers email marketing, CRM, content management, and automation. It simplifies lead generation and nurturing, making it a go-to choice for businesses looking for a unified marketing solution.
5. Salesforce
Salesforce is a leading customer relationship management (CRM) tool. It enhances customer engagement and retention. Its marketing cloud provides features for personalized marketing campaigns and analytics.
6. Google Analytics
Understanding user behavior is important for digital marketers, and Google Analytics remains the go-to tool for in-depth website analytics. Its new and improved features offer deeper insights into user journeys, conversions, and audience behavior.
7. All in One SEO
All in One SEO is a WordPress plugin that streamlines on-page SEO optimization. It offers XML sitemaps, meta tag management, and schema markup. It’s a must-have for WordPress users aiming to boost their website's SEO performance.
8. Canva
Visual content is king in the digital world, and Canva simplifies graphic design for marketers. It offers easy-to-use templates for social media, blog posts, and marketing materials.
9. Slack
Effective communication is at the heart of successful marketing campaigns. Slack offers real-time messaging, file sharing, and integrations with other marketing tools. It ensures seamless collaboration among team members.
10. MailChimp
Email marketing remains a potent tool for engaging with your audience. MailChimp is a trusted platform for creating and managing emails. With its features, businesses can deliver personalized content to their subscribers.
These top digital marketing tools for 2023 are set to revolutionize the way businesses approach online marketing. Whether your focus is advertising, SEO, content creation, or customer relationship management, there's a tool on this list to help you succeed in the digital landscape.
Stay ahead of the curve! Incorporate these tools into your marketing arsenal, and watch your online presence soar.
Build Your Digital Marketing Team With Remote Filipino Talent
Do you agree that having the right team can make all the difference?
With a dedicated digital marketing team, you'll have the expertise and support needed to elevate your campaigns to new heights.
So, dive in and connect with MultiplyMii. We're here to help you find remote Filipino talent who can navigate the digital landscape, unlock opportunities, and elevate your brand.
Schedule a discovery call with us to start building your remote team today!
