10 Best Digital Marketing Outsourcing Companies You Can Tap
28% of all business happens online. Be online when it happens - and you win leads, sales, and customers. You just have to make your offer visible and attractive enough at the right time.
This is why digital marketing is a 531 billion dollar industry. It’s a massive growth driver - and it’ll only get bigger as the digital economy continues to grow.
One way to improve your digital marketing is with outsourcing. It’s a way to start and eventually scale digital marketing efforts easily - and for less money than you’d pay in-house.
We should know! We are staffing experts with years of experience connecting businesses to highly skilled digital marketing professionals.
On this page, we’ll tell you all about outsourcing digital marketing - and give you the 10 best companies to outsource your digital marketing to. We’ll also cover different outsourcing models, from offshoring to managed services.
The Most Outsourced Digital Marketing Services
Before diving into the top companies for outsourcing digital marketing, know the most commonly outsourced services.
Social Media Marketing (SMM)
When you think of SMM, what’s the first thing that comes to mind? It’s social platforms like Facebook, Instagram, TikTok, Twitter, and LinkedIn.
About 4.9 billion people use social media daily, so it's a great way to reach your target audience and grow your business. But it can require a lot of time. You’d have to commit hours to create posts, build brand awareness, interact with customers, and even sell products to see results.
Outsourcing SMM allows you to tap experts, like social media managers, who are knowledgeable in SMM. You can trust them to handle your social media campaigns, no matter the platform.
Search Engine Optimization (SEO)
When you search for something online, what link are you most likely to click on? You immediately check out the top results, right? That’s how SEO works.
And if you’re wondering if it matters, yes, it does. According to Backlinko, 0.63% of Google searchers click on results from the second page. This just means your website will have less visibility to your potential customers.
SEO drives 1,000%+ more traffic than organic social media.
Search Engine Marketing (SEM)
SEM is the preferred choice for online advertising among small businesses.
SEM involves using paid advertisements, like Google Ads, to appear at the top of search results when people search for specific keywords related to your business. It’s a powerful way to get immediate visibility. It's like turning on a spotlight for your website. You can reach potential customers actively searching for products or services they offer.
Managing SEM campaigns requires a deep understanding of keyword selection, bid management, and ad creation. Outsourcing this service allows you to get the immediate expertise you need to maximize your campaign budget.
Just imagine how much traffic you gain and the costs you save when outsourcing your SEM efforts to experts.
Content marketing
Content marketing is about creating valuable, informative content that resonates with your target audience. 83% of marketers say focusing on quality rather than quantity of content is better, even if it means posting less often. This can be in the form of blog posts, videos, infographics, or podcasts.
People love valuable content and often become loyal customers when they find it. Content marketing builds trust and authority in your industry.
Find an outsourcing partner for your content marketing and take advantage of the opportunity to attract your target audience to your brand. This way, you’ll have experts who can create well-crafted, relevant, and tailored content.
Now that you know what digital marketing services you can outsource, let’s discuss potential digital marketing outsourcing companies you can tap.
10 Best Companies To Outsource Your Digital Marketing
Looking to boost your online presence and grow your business? Outsourcing your digital marketing needs to the right company can help you there. We've compiled a list of companies you can check out.
WebFX
WebFX is all about driving traffic and leads to your website. They have a dedicated team specializing in SEO, pay-per-click advertising, and social media marketing.
Neil Patel Digital
Neil Patel is a well-known name in the digital marketing industry, and his agency offers comprehensive solutions. They cover everything from SEO to content marketing and analytics. This is an excellent option if you're looking for expertise and a proven track record.
Thrive Internet Marketing Agency
Thrive is results-oriented. They focus on conversion rate optimization (turning website visitors into customers), web design, and email marketing to deliver tangible outcomes for your business.
SocialSEO
If you want to shine on social media platforms like Facebook and Instagram, SocialSEO can be your go-to choice. They specialize in creating engaging content and running effective ad campaigns, ensuring your brand reaches the right audience.
SmartSites
SmartSites is another top-notch agency that covers a wide array of services, from web design to pay-per-click advertising. They're known for their commitment to delivering measurable results and a positive return on investment (ROI).
MultiplyMii
MultiplyMii offers remote staffing solutions to help you find the ideal candidate for your digital marketing needs. We have a tried and tested recruitment process, which has also helped numerous companies save up to 83% on labor costs!
Funnel Boost Media
Funnel Boost Media ranks among the top digital marketing companies by providing results-driven solutions. Specializing in search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, the agency can enhance your online presence and drive meaningful conversions.
Disruptive Advertising
Maximizing your online advertising efforts is Disruptive Advertising's expertise. They specialize in pay-per-click campaigns, ensuring that your ads are seen by the right people at the right time. Their focus is on driving results and boosting your business.
Ignite Visibility
Ignite Visibility takes a data-driven approach to digital marketing. They specialize in SEO, pay-per-click advertising, and online reputation management. Their emphasis on analytics and transparency can help your business grow strategically.
Brafton
Brafton is an excellent choice if you need help with content marketing. They're experts at creating engaging articles, videos, and graphics that can attract and connect with your target audience. Content marketing is about effectively telling your brand's story, and Brafton excels in this field.
Straight North
Straight North is all about lead generation through SEO and pay-per-click advertising. They prioritize transparency and tracking to ensure your investment yields tangible results through leads and conversions.
Consider Hiring Remote Digital Marketing Experts Instead
While the digital marketing agencies we've discussed are top-notch, hiring a remote digital marketing expert is another option for your business. This individual can work exclusively for your company, tailoring strategies to meet your needs.
The power of remote staffing
Often confused with outsourcing, remote staffing is a modern approach to building your team. Instead of hiring someone to work in your office, you bring in talent from anywhere in the world. This can open up a world of possibilities in finding the right digital marketing expert for your business.
To start, you can partner with a remote staffing company like MultiplyMii. We can help you find the digital marketing expert you need through our vast network of skilled remote Filipino professionals, allowing you to save up to 83% on labor costs.
But apart from cost-savings, you can enjoy many advantages of hiring remote staff, including:
Exclusive focus on your business
Having a remote digital marketing expert is like having one in your office, with one significant difference – they work remotely. This means they are entirely dedicated to your company's goals and objectives. They can immerse themselves in your brand, culture, and industry, leading to more customized and effective strategies.
Seamless communication
Unlike outsourcing, you can directly communicate with your remote staff. This direct line of communication allows you to discuss ideas, provide feedback, and make quick decisions, creating a more collaborative and efficient work environment.
Alignment with your vision
Your remote staff understands your long-term vision and can work towards aligning digital marketing efforts with your business's overarching goals.
Consider the potential of hiring a remote digital marketing expert. It's a cost-effective and flexible solution that could greatly benefit your business.
Digital Marketing Best Practices
After deciding whether to hire a dedicated remote digital marketing expert or outsource, your next priority should be learning effective digital marketing strategies.
We’ve listed five of the best practices that will help you succeed!
Know your audience
You should know who you're trying to reach. Research your target audience. Find out their age, interests, and problems they need solutions for. You can gather this information through surveys and social media insights. This way, you can create content that speaks directly to them.
Set goals
In digital marketing, setting goals helps you stay on track and measure your success. Define what you want to achieve.
Do you want more website visitors, more sales, or increased brand awareness? Make your goals specific, measurable, achievable, relevant, and time-bound (SMART). This will make it easier to track your progress.
Evaluate past efforts
Think of your past digital marketing efforts as lessons learned. By looking back, you can see what worked and what didn't. This helps you avoid making the same mistakes twice.
Regularly review your digital marketing campaigns. Analyze the data to see which strategies brought the best results. If something doesn't work, don't be discouraged. It's all part of the learning process.
Incorporate paid and organic channels
Who says you need to choose between the two? Organic and paid ads can serve and delight your existing customers while attracting new eyes.
Find the right balance between them based on your goals and budget. Paid methods include online ads, while organic methods involve creating valuable content like blog posts or social media updates.
Adjust as you go
The digital world is constantly changing. What worked yesterday might not work tomorrow. So, you need to be flexible and ready to adapt.
Keep an eye on industry trends and your competitors. If you notice something isn't working anymore, be open to making changes. Stay up-to-date with digital marketing best practices and always be willing to evolve.
Remember, digital marketing is a journey. You'll face twists and turns, but with these best practices in mind, you'll be better equipped to navigate the digital landscape and reach your goals.
Get Inspired: Impressive Digital Marketing Campaigns
In today's digital age, companies are constantly developing innovative ways to capture our attention online. Here are some digital marketing campaigns with impressive results.
Old Spice
You might remember the hilarious Old Spice commercials featuring the "Old Spice Guy." This campaign took the internet by storm with its witty humor and interactive videos.
What made it special was its engagement with viewers through social media. The character responded to fans' comments and even created personalized videos. It was a brilliant example of how humor and interactivity can create a viral sensation.
Nike
Nike is famous for its "Just Do It" slogan, and they took it to the next level with their digital marketing.
Nike's campaigns often revolve around empowering stories of athletes and everyday people striving for greatness. What sets them apart is their use of powerful visuals and emotional storytelling, which resonates with their audience and encourages them to connect with the brand.
Tesla
Tesla has changed the game in the automotive industry, and their marketing is no different. They rely heavily on social media, particularly Twitter, where CEO Elon Musk engages directly with followers.
They have a unique digital marketing approach wherein they build excitement and anticipation around product launches through cryptic tweets and teaser videos. Tesla's marketing strategy involves making its audience feel like part of an exclusive club.
Coca-Cola
Coca-Cola is a classic brand that keeps reinventing itself digitally. They've embraced user-generated content by creating campaigns like "Share a Coke." This involved printing people's names on Coke bottles, encouraging customers to find them, and sharing their experiences on social media. This not only increased sales but also boosted brand engagement.
Dove
Dove's "Real Beauty" campaign promotes self-confidence and body positivity. They use powerful videos and images to challenge conventional beauty standards.
This campaign's ability to start conversations about important societal issues makes it effective. Dove's approach shows that digital marketing can force positive change.
Gain valuable insights into these successful digital marketing strategies and adapt them to your business.
Grow Your Digital Presence With Remote Digital Marketing Experts
As you explore digital marketing, remember that success is all about having the right team by your side.
At MultiplyMii, we're not just remote staffing experts but your dedicated partners in progress. We specialize in connecting businesses like yours with the cream of the crop, the top 5% of Filipino talent.
Together, confidently navigate the ins and outs of digital marketing, making way for a stronger online presence, increased brand awareness, and sustainable growth.
So, what are you waiting for? Let’s make it happen!
Book a discovery call with us to start.
