Business Scaling

What is Fiverr? Uncovering the Gig Economy's Leading Platform

What is Fiverr? Uncovering the Gig Economy's Leading Platform

Did you know that Fiverr has a whopping 4.3 million active buyers, generating about $350 million in revenue? And 70% of that revenue is from buyers in five countries: the United States, Canada, the United Kingdom, New Zealand, and Australia.

It makes you wonder, what makes it such a standout figure in the business world? Let’s uncover what Fiverr is and how it works in this article.

What is Fiverr?

Fiverr is a website where you can find services, like content marketing, web design, etc., at low costs. It's one of the largest marketplaces for businesses to tap needed experts for their skills easily.

Fiverr terms

On Fiverr, there are two main types of users: sellers and buyers. 

  • A seller is someone who registers on Fiverr to offer their services, known as gigs. For example, a seller might post a gig like "I will write you an excellent press release for $5." 
  • A buyer, on the other hand, is someone who looks for and purchases these gigs. When a gig is bought, it's called an order.

Sometimes, buyers have specific needs. In such cases, they can post a request describing the service they're looking for, inviting sellers to offer their gigs that match the request. 

Beyond the basic gig, sellers can also offer gig extras, which are additional services provided at an extra cost defined by the seller. If a buyer needs more than one of the same service, they can purchase gig multiples, meaning they buy additional quantities of the seller's gig.

Whether you need help with a project or just completing a task, Fiverr offers an affordable and easy way to connect with skilled professionals.

Is Fiverr the Right Fit for You?

The answer is simple – it depends. Now that you know what Fiverr is, the next thing you should do is figure out if it’s for you. 

How? Determine if:

  • You're on a budget: If you need a job done but don't want to spend a lot of money, Fiverr can help. With gigs starting at $5, you can find quality services that won't break the bank. On average, buyers spend around $265 per year
  • You want variety: Fiverr has freelancers worldwide, offering over 500 different services. Whether you need a new website, a logo, or even help with your homework, someone on Fiverr can help.
  • You like convenience: Everything happens on the Fiverr platform, from finding the right freelancer to making payments. It's secure and straightforward, so you don't have to worry about the details.

However, consider this:

  • Quality varies: Because anyone can offer their services on Fiverr, the quality of work can vary. It's important to read reviews and check out samples before you hire someone.
  • Fees: While services start cheap, buyers pay a fee on purchases. Service fees are 5.5% of the purchase amount. For orders under $75, an additional $2.50 will be applied.

An Affordable Alternative: MultiplyMii

Rethink your options if you want a more long-term service. Instead, You can partner with an offshore staffing firm like MultiplyMii and enjoy:

  • Access to the top 5% of Filipino talent: We have a careful and proven recruitment process to connect you with skilled and talented individuals.
  • Have a dedicated team member without the overhead costs: Apart from savings of up to 83% on labor costs, you don’t have to worry about additional operational expenses.

  • Speed up the hiring process: The average hiring process is 3-6 weeks. That’s a long time to focus on recruitment instead of more important aspects of your business.

How Does Fiverr Work for Buyers?

You can sign up on Fiverr for free. After filling in the needed info, the platform gives you an option to identify if you’re a buyer or a seller. Once you’ve registered yourself as a buyer, you can start browsing and hiring someone.

Fiverr is home to different kinds of services, spanning over 500 categories. This includes everything from digital marketing to graphics and design work. Some of the hottest services on Fiverr include web design, WordPress services, NFT art creation, and logo designing, showing just how diverse the platform's offerings are. 

How does buying a gig work?

Users can use PayPal, credit cards, Apple Pay, and Google Pay. There's even an option for one-click payments to avoid the hassle of logging into your PayPal account every time. 

Paying for your gig on Fiverr is easy. The platform recommends that all transactions go through their site to ensure payment security. This system makes buying services on Fiverr secure, flexible, and convenient.

After you've made your purchase, your order is sent directly to the seller. The funds are only released to them once the order is completed to your satisfaction.

Another important thing to keep in mind is that Fiverr also offers a layer of buyer protection before finalizing the order. You have the option to review the completed work. 

If necessary, you can also request changes. This ensures that you're fully satisfied with the service provided, making the process of buying a gig not just easy but also secure and tailored to your specific needs.

How Legit is Fiverr?

Fiverr is a legitimate platform for businesses seeking to hire in a secure and convenient manner. It has mechanisms in place to address any concerns during transactions. 

The platform is dedicated to user satisfaction. It has round-the-clock customer care service, which is ready to assist you in navigating any complicated situations.

You also get the power to report any misconduct. If you encounter users engaging in illegal activities or violating Fiverr's policies, you can instantly report them. 

This commitment to maintaining a safe and respectful environment reinforces the platform's legitimacy. This ensures users won’t have to worry about the legitimacy of their dealings.

Pros and Cons of Fiverr for Buyers

Fiverr boasts several advantages for businesses alongside a few drawbacks.


  • Fiverr is supported by a team of more than 545 employees who provide continuous customer care. They are available to help 24/7.
  • Services start at $5, making it accessible for various budgets.
  • Buyers can work with top-tier sellers, including those labeled as Fiverr Pro, for high-quality service.
  • It caters to diverse needs, from simple tasks to complex projects.
  • Fiverr's system allows buyers to seek out sellers independently. It only requires sellers to set up gigs to attract clients.


  • Buyers face a 2% service fee on every order ranging from $5 to $40. For orders exceeding $40, the fee increases to $5.
  • The platform has issues with fake reviews, which can mislead buyers about the quality of a service or seller.
  • Service descriptions, ratings, and reviews can attract buyers. This can sometimes lead to unrealistic expectations or mismatches in service delivery.
  • Sellers aren’t exclusive. They can work with different clients at a time. So, if you are looking for something long-term, you can build your team with MultiplyMii! We’re a remote staffing firm that can help you connect with only top-notch Filipino professionals!

Top 10 Service Categories On Fiverr

Fiverr can cater to various digital and creative needs, making it an ideal platform for businesses. Here's a look at some of the top categories that stand out on Fiverr:

Logo design

On Fiverr, finding a logo designer is easy and affordable, with prices ranging from as low as $5 to around $100 per logo. This range makes it accessible for all types of businesses to find a style and skill level that matches their brand identity needs.

Web design

The web design category on Fiverr is bustling, with freelancers offering their services for as much as $700 per project. This demonstrates the high demand and value placed on quality web design as a crucial aspect of online presence.

Business card design

For new businesses, Fiverr offers an excellent opportunity to get professional business cards designed starting at just $5. This affordability makes it easier for startups to make a good first impression without breaking the bank.

WordPress development

WordPress remains a popular platform for website creation, and Fiverr hosts a wide range of developers skilled in customizing and enhancing WordPress sites to meet various needs.

Content writing

Content is king, and on Fiverr, you can have a 1000-word blog written for just $5. This affordability makes it a go-to for businesses looking to boost their content marketing efforts without a hefty investment. While this low cost is appealing, it's crucial that any outsourced content is properly paraphrased to avoid plagiarism and provide original value.


As one of the fastest-growing gigs on Fiverr, copywriting services are in high demand. Some copywriters on the platform earn up to $250 per hour, highlighting the value of persuasive and engaging writing in marketing and sales.

Digital marketing

With the digital landscape constantly evolving, the need for skilled digital marketers is more significant than ever. Fiverr offers a wide range of services in this category, from SEO to social media marketing.

Mobile app development

As businesses seek to enhance their mobile presence, Fiverr's mobile app development services provide a cost-effective way to bring app ideas to life.

Video Animation

Given its ability to capture attention and convey messages effectively, video animation is a vast and popular category on Fiverr, catering to a variety of styles and project scopes.


For those seeking unique and creative visual content, the illustration category on Fiverr offers access to talented artists who can bring ideas to life through their artwork.

These categories represent just a glimpse of what Fiverr has to offer, showcasing the platform's versatility and the vast opportunities available for both freelancers and businesses alike.

Save On Costs Without Compromising Work Quality

Looking to save on costs without sacrificing the quality of your work?

Our offshore staffing solutions at MultiplyMii will not only allow you to save on overhead costs but also sidestep the worry of unexpected expenses.

Here's how it works: Instead of spending tons of cash on office space, equipment, and benefits for new hires, you can simply hire remote workers through us. We’ll take care of all the nitty-gritty details so you can focus on what's important – getting your work done!

So, say goodbye to money worries and hello to the dream team you've always wanted! Trust us to make it easy.

Book a discovery call with us today!

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