Traffic Manager (Agency)

A Traffic Manager in digital advertising is the mastermind behind strategies that maximize web traffic and conversions. 

Their responsibilities go beyond campaign management. They are the architects of a meticulous planning process, ensuring the seamless execution and continuous optimization of various digital ads. 

They analyze data, monitor campaign performance, and adjust strategies to meet marketing objectives efficiently and effectively.

Traffic Managers work closely with creatives, account managers, and digital strategists to ensure that ads reach the right audience at the right time. They leverage tools and platforms to place and manage ads across multiple channels. 

Their expertise in analyzing traffic data and identifying trends allows them to make informed decisions that enhance campaign performance, significantly boosting conversion rates.

Are you a strategic thinker with a knack for navigating the digital advertising landscape to achieve conversion goals? 

Join our team as a Traffic Manager and be the key driver behind our digital triumphs!

Take the helm of online advertising campaigns and oversee planning, implementation, and optimization to ensure they drive traffic and achieve conversion goals. Let your strategic brilliance shine as you analyze data, identify trends, and fine-tune campaigns to maximize their impact and ROI.

If you're ready to guide our digital advertising campaigns to success, this opportunity is for you!

• Develop and implement digital advertising strategies to increase website traffic and generate leads.
• Manage digital advertising budgets efficiently, allocating resources across various platforms and campaigns.
• Collaborate with creative and content teams to ensure ad creatives and messaging align with campaign objectives.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Utilize web analytics tools to track and report key traffic metrics, identifying areas for improvement.
• Coordinate with internal and external stakeholders for seamless campaign execution and delivery.
• Implement A/B testing and other optimization tactics to improve campaign performance and conversion rates.
• Lead the development and implementation of landing page optimization strategies to improve conversion rates.
• Identify and leverage opportunities for new advertising channels and tactics to drive incremental traffic.
• Ensure compliance with advertising policies and regulations across all digital channels.
• Troubleshoot campaign performance issues and proactively address traffic delivery roadblocks.
• Stay informed about changes in search engine algorithms and maintain SEO best practices to drive organic traffic.
• Act as a key point of contact for traffic-related inquiries from internal and external partners.
• Stay updated on industry trends and best practices, applying new techniques to improve campaign performance.

• Increase website traffic by X% within the first six months of employment.
• Improve lead generation efficiency, aiming for a Y% decrease in cost per acquisition.
• Achieve a Z% lift in organic traffic through effective SEO and content optimization efforts.
• Optimize conversion rates for a Z% increase in overall website conversion metrics.
• Drive campaign performance improvements, resulting in an X% rise in overall return on ad spend (ROAS).
• Implement successful A/B tests leading to an X% uplift in click-through and conversion rates.
• Launch and scale successful new advertising channels, resulting in an X% increase in traffic volume.
• Develop and implement a comprehensive landing page optimization strategy resulting in a Z% lift in conversion rates.
• Proactively troubleshoot traffic delivery issues, reducing downtime and resulting in an X% improvement in campaign uptime.
• Develop and lead a high-performing traffic and optimization team, improving overall campaign performance and efficiencies.

• Bachelor’s degree in Marketing, Advertising, or a related field.
• 3-5 years of experience in digital marketing, focusing on traffic management and optimization.
• Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, and other programmatic platforms.
• Strong analytical skills with a deep understanding of web analytics tools like Google Analytics and Adobe Analytics.
• Proven track record of driving measurable results through digital advertising campaigns.
• Certification in Google Ads or other relevant digital advertising platforms is a plus.
• Experience using A/B testing and other optimization tactics to improve traffic and conversion performance.
• In-depth knowledge of current SEO best practices and their impact on traffic generation.
• Strong understanding of ad compliance regulations and restrictions across various digital advertising platforms.
• Excellent communication and interpersonal skills with the ability to collaborate across teams and effectively lead a team.
• Experience in team management, mentorship, and leadership within a digital marketing or advertising agency setting