SEO/PPC Agent

An SEO/PPC Agent specializes in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. 

SEO involves optimizing websites to improve their visibility in organic search engine results, while PPC focuses on creating and managing paid advertising campaigns to drive traffic to a website. These agents help businesses increase their online presence, attract visitors, and ultimately boost sales.

SEO/PPC Agents perform various tasks, including conducting keyword research to identify relevant search terms, optimizing website content for better ranking in search results, and analyzing website performance through tools like Google Analytics.

In PPC, they create targeted ad campaigns, manage budgets, and track ad performance to ensure a good return on investment. They aim to enhance a brand’s online visibility, attract potential customers, and maximize advertising effectiveness.

Join us as an SEO/PPC Agent, where you’ll wield your expertise to elevate our brand's visibility and performance!

In this role, you'll optimize our website for search engines and manage impactful paid advertising campaigns that attract and convert customers. You’ll analyze data and trends to inform your decisions, ensuring we remain competitive in the ever-evolving digital landscape.

Your insights will guide content creation, budget allocation, and campaign performance tracking, empowering us to reach new heights in online engagement and revenue growth!

• Monitor ranking performance daily and adjust campaigns accordingly.
• Plan, develop, and implement comprehensive strategies to enhance sales, visibility, and brand recognition and drive sales through Amazon-sponsored ads.
• Optimize AMS, PPC, and Sponsored Product campaigns using various methods.
• Acquire a deep understanding of each product in the catalog.
• Manage campaign expenses, adhered to budgets, estimated monthly costs, and reconciled discrepancies.
• Stay informed about and execute Amazon Paid Search best practices, trends, and platform updates.
• Review keyword research and optimize listing search terms to enhance search visibility.
• Adjust listing content to comply with best SEO practices.
• Ensure listings indexed and ranked for all targeted keywords from keyword research.
• Select browse nodes for an optimal search experience and best-seller badge visibility.

• Enhanced website visibility through effective SEO strategies led to significantly higher organic search traffic.
• Achieved higher placements on search engine results pages (SERPs), boosting brand credibility and visibility.
• Increased online presence established strong brand recognition among target audiences.
• Optimized landing pages and targeted keywords resulted in a higher conversion rate, turning more leads into customers.
• Maximized return on investment (ROI) through efficient management of PPC campaigns, minimizing unnecessary spending.

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• Experience in running Amazon ads for 2-3 years of relevant experience working on Amazon Seller or Vendor Central advertising accounts
• Working knowledge of search engine optimization practices
• Proactive and results-oriented with strong organizational and interpersonal skills that engage, motivate, and inspire team members to achieve results
• Ability to multitask, prioritize, problem-solve, and to work within deadlines
• Flexible, adaptable, and open to changing business priorities
• Excellent analytical, problem-solving, and time-management skills
• Excellent written, verbal, and presentation skills to drive team communication
• Able to work collaboratively in a cross-functional team environment
• Strong interpersonal/communication skills and a high level of strategic thinking